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Trust Me, I'm Lying : Confessions of a Media Manipulator
สำนักพิมพ์ :
Portfolio
วันที่ตีพิมพ์ : 2012/07
Binding : Hardcover
เลขที่ISBN : 9781591845539
ราคาบนระบบBookWeb : THB 844.00 ราคาสำหรับสมาชิกบัตร KPC : THB 760.00 ข้อมูลสินค้าในคลัง : มีสินค้าในร้าน ปกติใช้เวลาประมาณ 3 วันทำการเพื่อจัดส่ง ภาษา : English |
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รายละเอียดหนังสือ
Source: ENG
Academic Descriptors: A48500000 A93661400
Place of Publication: United States
Textual Format: Computer Applications
Academic Level: Undergraduate
Review:
PW Annex Reviews
Kirkus Reviews 2012 June #2
Baker & Taylor Forecast - June 2012
PW Reviews 2012 July #3
Cataloging Adult Inventory Demand (Internal Use For Cataloging Services)
Academic Descriptors: A48500000 A93661400
Place of Publication: United States
Textual Format: Computer Applications
Academic Level: Undergraduate
Review:
PW Annex Reviews
Kirkus Reviews 2012 June #2
Baker & Taylor Forecast - June 2012
PW Reviews 2012 July #3
Cataloging Adult Inventory Demand (Internal Use For Cataloging Services)
Table of Contents
Introduction 1 (10)
BOOK ONE FEEDING THE MONSTER HOW BLOGS WORK
I Blogs Make the News 11 (6)
II How to Turn Nothing into Something in 17 (14)
Three way-Too-Easy Steps
III The blog Con: How Publishers Make Money 31 (10)
Online
IV TACTIC #1: Bloggers Are Poor; Help Pay 41 (8)
Their Bills
V TACTIC #2: Tell Them What They Want To 49 (10)
Hear
VI TACTIC #3: Give Them What Spreads, Not 59 (10)
What's Good
VII TACTIC #4: Help Them Trick Their Readers 69 (6)
VIII TACTIC #5: Sell Them Something They 75 (12)
Can Sell (Exploit The One-Off Problem)
IX TACTIC #6: Make It All About The Headline 87 (8)
X TACTIC #7: Kill `Em With Pageview Kindness 95 (10)
XI TACTIC #8: Use The Technology Against 105(8)
Itself
XII TACTIC #9: Just Make Stuff Up (Everyone 113(10)
Else Is Doing It)
BOOK TWO THE MONSTER ATTACKS WHAT BLOGS MEAN
XIII Irin Carmon, The Daily Show, And Me: 123(10)
The Perfect Storm Of How Toxic Blogging Can
Be
XIV There Are Others: The Manipulator Hall 133(6)
Of Fame
XV Cute But Evil: Online Entertainment 139(6)
Tactics That Drug You And Me
XVI The Link Economy: The Leveraged 145(12)
Illusion Of Sourcing
XVII Extortion Via The Web: Facing The 157(8)
Online Shakedown
XVIII The Iterative Hustle: Online 165(12)
Journalism's Bogus Philosophy
XIX The Myth Of Corrections 177(10)
XX Cheering On Our Own Deception 187(8)
XXI The Dark Side Of Snark: When Internet 195(12)
Humor Attacks
XXII The 21St-Century Degradation Ceremony: 207(8)
Blogs As Machines Of Hatred And Punishment
XXIII Welcome To Unreality 215(8)
XXIV How To Read A Blog: An Update On 223(6)
Account Of All The Lies
Conclusion: So ... Where To From Here? 229(8)
Acknowledgments 237(2)
Notes 239(8)
Works Cited 247(2)
Further Reading 249(2)
Index 251
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