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Life's a Pitch : What the World's Best Sales People Can Teach Us All -- Paperback: Broughton, Philip Delves: BOOKS KINOKUNIYA
Life's a Pitch : What the World's Best Sales People Can Teach Us All -- Paperback
Life's a Pitch : What the World's Best Sales People Can Teach Us All -- Paperback
แต่งโดย Broughton, Philip Delves
สำนักพิมพ์ : Penguin Boo
วันที่ตีพิมพ์ : 2012/05
เลขที่ISBN : 9780670921515

ราคาบนระบบBookWeb : THB 574.00
ราคาสำหรับสมาชิกบัตร KPC : THB 517.00

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Philip Delves Broughton bestselling business author of "What They Teach You at Harvard Business School", takes a sideways look at the greatest salespeople in "Life's a Pitch". What do the best rug seller in Tangier, the king of the US cable channels and the guru of the Japanese life insurance industry have in common? What makes the difference between an ordinary salesperson and the top 'gunslingers'? Philip Delves Broughton - author of the bestselling "What They Teach You At Harvard Business School" - has journeyed around the world to meet living legends of sales from all walks of life. Their stories are at once insightful, human and humorous. Delves Broughton reveals the ingredients needed to make a perfect sale, and show us how commercial genius might live in all of us. At every step of this journey we learn that selling - be it a product, person or even an idea - is something we all do every day. We are always pitching and presenting, trying to persuade people to accept us. Master the art of the sale and you will master the art of life. "A marvellous book about selling, and life, and who we are and how we tick ...dazzling". (Tom Peters, author of "In Search of Excellence")."You can never look upon a sale in quite the same way again. Buy "Life's a Pitch" and be enlightened". (Adrian Wooldridge, "The Economist"). Philip Delves Broughton is the author of the international bestseller "What They Teach You at Harvard Business School". He was born in Bangladesh and grew up in England. He served as the New York and Paris bureau chief for the "Daily Telegraph", and he now writes for publications including the "Financial Times", the "Evening Standard", and the "Wall Street Journal". In 2006 he received an M.B.A. from Harvard Business School. He lives in Connecticut with his wife and two sons.GY HK IL IM IN IQ JE JM JO KE KI KN KW KY LC LK LS MS MT MU MW MY NA NG NP PK PN SB SC SD SG SH SL SO SZ TO TT TV TZ UG VC VG WS YE ZM ZWBY CC CD CF CG CH CI CK CL CN CO CR CU CV CX CZ DE DJ DK DO DZ EC EE EH ER ES ET FI FO FR GA GE GF GL GN GP GQ GR GS GT GW HM HN HR HT HU ID IO IR IS IT JP KG KH KM KP KR KZ LA LB LI LR LT LU LV LY MA MC MD ME MF MG MK ML MM MN MO MP MQ MR MV MX MZ NC NE NF NI NL NO NR NU OM PA PE PF PG PL PM PS PT PY QA RE RO RS RU RW SA SE SI SJ SK SM SN SR ST SV SY TC TD TF TG TH TJ TK TL TM TN TR TW UA UY UZ VA VE VI VN VU WF YTDDNS Works. Configuring DDNS on SLES 9. Lab Exercise 4.2: Configuring DDNS on SLES 9. Summary. 5. Configuring CUPS on SLES 9. How CUPS Works. Welcome to the World of CUPS. The CUPS Architecture. The CUPS Printing Process. Installing CUPS on SLES 9. Working with CUPS on SLES 9. CUPS Configuration Files. Configuring CUPS on SLES 9. Lab Exercise 5.1: Configuring CUPS on SLES 9. Summary. 6. Configuring File and Print Services for Windows Clients on SLES 9. An Overview of Samba. Welcome to the World of Samba. The Server Message Block Protocol. Installing Samba on SLES 9. Configuring Samba on SLES 9. Windows Networking Overview. Working with Samba Configuration Files. Samba-Enabling User Accounts. Configure a PDC Using Samba on SLES 9. Configuring a PDC with YaST. Lab Exercise 6.1: Configuring a PDC. Summary. 7. Implementing Email Services on SLES 9. An Introduction to Postfix. How Email Works. How Postfix Works. Configuring Postfix on SLES 9. Configuring MX Records. Configuring Postfix. Configuring SMTP Authentication. Configuring IMAP and POP3 Support. Lab Exercise 7.1: Configuring a Postfix Email Server. Securing Postfix Against Viruses and Spam. Preventing Spam. Combating Email Viruses. Summary. 8. Using SLES 9 to Manage Network Traffic. Using ntop to Manage Network Traffic. How ntop Works. Installing and Configuring ntop on SLES 9. Generating Reports with ntop. Lab Exercise 8.1: Configuring ntop. Using Nagios to Manage Network Traffic. Installing and Configuring Nagios. Checking Your Configuration and Starting Nagios. Lab Exercise 8.2: Configuring Nagios. Using SNMP to Manage Network Traffic. How SNMP Works. Installing and Configuring SNMP on SLES 9. Lab Exercise 8.3: Configuring SNMP. Using ethereal and tcpdump to Troubleshoot Network Problems. Using tcpdump. Using ethereal. Lab Exercise 8.4: Using ethereal and tcpdump. Summary. 9. Securing the SLES 9 Server. Implementing a SLES 9 Server Security Plan. Stay Abreast of Current Security Threats. Keep Your System Software Up-to-Date with YOU. Document the Server. Physically Secure the Server. Secure Services on the Server. Monitoring the Server. Analyzing Log Files. Implementing an IDS. Lab Exercise 9-1: Practicing With Security Tools. Summary. 10. Implementing Packet Filter Firewalls with SLES 9. How Firewalls Work. The Role of a Firewall. Designing a Firewall Implementation. Implementing a Packet Filtering Firewall on SLES 9. Implementing a Packet-Filtering Firewall with iptables. Lab Exercise 10.1: Creating a Packet Filtering Firewall with iptables. Configuring a Packet Filtering Firewall with YaST. Implementing Network Address Translation (NAT) on SLES 9. Lab Exercise 10.2: Creating a Packet-Filtering Firewall a NAT Router with YaST. Implementing Application-Level Gateways on SLES 9. Types of Proxy Servers. Caching Hierarchies. Implementing Generic Proxy Servers. Implementing an Application-Specific Proxy with Squid. Lab Exercise 10.3: Implementing Squid on SLES 9. Summary. 11. Implementing Virtual Private Networks with SLES 9. How VPNs Work. Traditional WAN and Remote Access. Using VPNs to Provide WAN Connectivity and Remote Access. VPNs and Security. VPN Components. Implementing a VPN Server on SLES 9. Creating and Exporting Certificates. Configuring /etc/ipsec.conf. Configuring VPNs with YaST. Lab Exercise 11.1: Creating a VPN with YaST. Summary. 12. Putting It All Together: Adding OpenSLP and Tomcat to Your Server. Implementing OpenSLP on SLES 9. Advertising Services with SAP. How SLP Works. Configuring OpenSLP. Lab Exercise 12.1: Installing and Configuring SLP. Statically Registering Services with slpd. Lab Exercise 12.2: Creating a Static SLP Registration for CUPS. Working with Tomcat on SLES 9. How Tomcat Works. Configuring Tomcat on SLES 9. Lab Exercise 12.3: Implementing Tomcat on SLES 9. Closing Thoughts: Preparing for the CLE 9 Practicum. Summary. Index.