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The Strategy Book: McKeown, Max: BOOKS KINOKUNIYA
รายละเอียดหนังสือ
The Strategy Book
The Strategy Book
แต่งโดย McKeown, Max
สำนักพิมพ์ : Ft Pr
วันที่ตีพิมพ์ : 2012/01
Binding : Paperback
เลขที่ISBN : 9780273757092

ราคาบนระบบBookWeb : THB 1,108.00
ราคาสำหรับสมาชิกบัตร KPC : THB 997.00

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ภาษา : English

รายละเอียดหนังสือ
Source: ENG
Academic Descriptors: A48400300
Place of Publication: Great Britain
Continuations: Monograph Series,any number
Subject Development: Techniques
Academic Level: Extracurricular

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use -- you'll find yourself referring back to them again and again.

Contents
About the author Author's acknowledgements Publisher's acknowledgements Introduction What is strategy? Part 1 Your strategic self Shaping the future Thinking before you plan Becoming a strategic thinker Selling your strategy Part 2 Thinking like a strategist Reacting is as important as planning Taking risks (jumping your uncertainty gaps) Looking over your shoulder Knowing where grass (really) is greener Part 3 Creating your strategy Seeing the big picture? Finding position, intention and direction Looking for advantages Making strategic decisions and choices Adapting to your competitive environment Part 4 Winning with strategy Winning strategy games Creating new markets Getting ahead of your strategic group Growing your business (again and again) Going global without going broke Knowing what you can do best Part 5 Making your strategy work Managing your strategy process Meetings for strategic minds Managing change, making strategy work Understanding what can go wrong Saving your company from failure Part 6 The Strategy Book tool kit The basic (powerful) strategy questions SWOT analysis Porter's 5 forces of competition Porter's generic strategies Burgelman's strategy dynamics model Porter's value chain Core competencies and resource-based view Nonaka and Takeuchi's knowledge spiral McKinsey's 7-S framework Scenario planning Ansoff's growth grid BCG's product portfolio matrix Kim and Mauborgne's blue ocean Greiner's growth (and crisis) model Treacy and Wiersema's value disciplines Cummings and Wilson: orientation and animation Lewin's force field analysis Kotter's eight phases of change Kaplan and Norton's balanced scorecard Hrebiniak's model of strategy execution Hammer and Champy's business process design Michaud and Thoenig's strategic orientation Burgelman and Grove's strategy bet model Argyris's double and single loop learning Mintzberg's deliberate and emergent Johnson's white space model Prahalad's bottom of the pyramid Stacey's strategy from complexity Final words Further reading Index
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