The Strategy Book แต่งโดย McKeown, Max สำนักพิมพ์ : Ft Pr วันที่ตีพิมพ์ : 2012/01 Binding : Paperback เลขที่ISBN : 9780273757092 ราคาบนระบบBookWeb : THB 1,066.00 ราคาสำหรับสมาชิกบัตร KPC : THB 959.00 ข้อมูลสินค้าในคลัง : มีสินค้าในร้าน ปกติใช้เวลาประมาณ 3 วันทำการเพื่อจัดส่ง ภาษา : English

 
About the author                                   xiv
Author's acknowledgements                          xv
Publisher's acknowledgements                       xvi
Introduction                                       xviii
What is strategy?                                  xxi
    Part 1 Your Strategic Self                     1    (24)
      Shaping the future                           4    (6)
      Thinking before you plan                     10   (5)
      Becoming a strategic thinker                 15   (5)
      Selling your strategy                        20   (5)
    Part 2 Thinking like a strategist              25   (24)
      Reacting is as important as planning         27   (5)
      Taking risks (jumping your uncertainty       32   (6)
      gaps)
      Looking over your shoulder                   38   (5)
      Knowing Where Grass (really) is greener      43   (6)
    Part 3 Creating your strategy                  49   (36)
      Seeing the big picture?                      51   (5)
      Finding position, intention and direction    56   (6)
      Looking for advantages                       62   (8)
      Making strategic decisions and choice        70   (6)
      Adapting to your competitive environment     76   (9)
    Part 4 Winning with Strategy                   85   (42)
      Winning strategy games                       87   (6)
      Creating new markets                         93   (7)
      Getting ahead of your strategic group        100  (8)
      Growing your business (again and again)      108  (7)
      Going global without going broke             115  (6)
      Knowing what your can do best                121  (6)
    Part 5 Making your strategy work               127  (38)
      Managing your strategy process               129  (7)
      Meetings for strategic minds                 136  (8)
      Managing change, making strategy work        144  (5)
      Understanding what can go wrong              149  (5)
      Saving your company from failure             154  (11)
    Part 6 The Strategy Book tool kit              165  (59)
      The basic (powerful) strategy questions      167  (3)
      SWOT analysis                                170  (2)
      Porter's 5 forces of competition             172  (2)
      Porter's generic strategies                  174  (2)
      Burgelman's strategy dynamics model          176  (2)
      Porter's value chain                         178  (2)
      Core competencies and resource-based view    180  (2)
      Nonaka and Takeuchi's knowledge spiral       182  (2)
      Mckinsey's 7-S framework                     184  (2)
      Scenario Planning                            186  (2)
      Ansoff's growth grid                         188  (2)
      BCG's product portfolio matrix               190  (2)
      Kim and Mauborgne's blue ocean               192  (2)
      Greiner's growth (and crisis) model          194  (2)
      Treacy and Wiersema's value disciplines      196  (2)
      Cummings and Wilson: orientation and         198  (2)
      animation
      Lewin's force field analysis                 200  (2)
      Kotter's eight phases of change              202  (2)
      Kaplan and Norton's balanced scorecard       204  (2)
      Hrebiniak's model of strategy execution      206  (2)
      Hammer and Champy's business process         208  (2)
      redesign
      Michaud and Thoenig's strategic              210  (2)
      orientation
      Burgelman and Grove's strategy bet model     212  (2)
      Argyris's double and single loop learning    214  (2)
      Mitzberg's deliberate and emergent           216  (2)
      Johnson's white space model                  218  (2)
      Prahalad's bottom of the pyramid             220  (2)
      Stacey's strategy from complexity            222  (2)
Final words                                        224  (1)
Further reading                                    225  (2)
Index                                              227