Money Myth : A Classic Introduction to the Modern World of Finance & Investing แต่งโดย Davidson, Alexander สำนักพิมพ์ : Pearson Education วันที่ตีพิมพ์ : 2012/08 Binding : Paperback เลขที่ISBN : 9780273755203 ราคาบนระบบBookWeb : THB 1,370.00 ราคาสำหรับสมาชิกบัตร KPC : THB 1,233.00 ข้อมูลสินค้าในคลัง : มีสินค้าในร้าน ปกติใช้เวลาประมาณ 3 วันทำการเพื่อจัดส่ง ภาษา : English

 
Dedication                                         vii
Acknowledgements                                   ix
Introduction                                       1  (6)
  Part One The investor's journey                  7  (40)
    Chapter 1 The rational stock market investor   9  (12)
    Chapter 2 Magic numbers                        21 (10)
    Chapter 3 Safe havens                          31 (6)
    Chapter 4 Charm trap                           37 (10)
  Part Two Trading to win                          47 (44)
    Chapter 5 The disciplined share trader         49 (10)
    Chapter 6 Bear market toolkit                  59 (8)
    Chapter 7 Charting dreams                      67 (16)
    Chapter 8 Technical indicator secrets          83 (8)
  Part Three The professionals at work             91 (28)
    Chapter 9 Investment banking power             93 (8)
    Chapter 10 The super traders                   101(6)
    Chapter 11 Derivatives chaos                   107(6)
    Chapter 12 Currency markets miasma             113(6)
  Part Four Your money                             119(32)
    Chapter 13 Bank tricks                         121(10)
    Chapter 14 Collective investments unmasked     131(10)
    Chapter 15 Pensions crisis                     141(10)
  Part Five Safety first                           151(36)
    Chapter 16 Insurance comfort                   153(10)
    Chapter 17 Risks without frontiers             163(8)
    Chapter 18 The price of reputation             171(8)
    Chapter 19 Blow-up                             179(8)
  Part Six Rules or ruin                           187(28)
    Chapter 20 Decline and fall                    189(6)
    Chapter 21 New rules, new City                 195(6)
    Chapter 22 Face-lift for the Old Lady          201(6)
    Chapter 23 Corporate heartbeat                 207(8)
  Part Seven Behind the facade                     215(22)
    Chapter 24 The day of the whistle-blower       217(4)
    Chapter 25 Media manoeuvres                    221(8)
    Chapter 26 The power of perception             229(8)
A final word                                       237(2)
Appendix 1 Twelve wake-up investment rules         239(4)
Appendix 2 Twelve regulatory trends                243(2)
Appendix 3 Investment software checklist           245(2)
Appendix 4 Useful web sites                        247(6)
Appendix 5 Further resources                       253(2)
Index                                              255