Thinking, Fast and Slow -- Paperback แต่งโดย Kahneman, Daniel สำนักพิมพ์ : Penguin Books Ltd วันที่ตีพิมพ์ : 2012/05 Binding : Paperback เลขที่ISBN : 9780141033570 ราคาบนระบบBookWeb : THB 362.00 ราคาสำหรับสมาชิกบัตร KPC : THB 326.00 ข้อมูลสินค้าในคลัง : มีสินค้าในร้าน ปกติใช้เวลาประมาณ 3 วันทำการเพื่อจัดส่ง

 
Introduction                                       3  (16)
  PART I TWO SYSTEMS
    1 The Characters of the Story                  19 (12)
    2 Attention and Effort                         31 (8)
    3 The Lazy Controller                          39 (11)
    4 The Associative Machine                      50 (9)
    5 Cognitive Ease                               59 (12)
    6 Norms, Surprises, and Causes                 71 (8)
    7 A Machine for Jumping To Conclusions         79 (10)
    8 How Judgments Happen                         89 (8)
    9 Answering an Easier Question                 97 (12)
  PART II HEURISTICS AND BIASES
    10 The Law of Small Numbers                    109(10)
    11 Anchors                                     119(10)
    12 The Science of Availability                 129(8)
    13 Availability, Emotion, and Risk             137(9)
    14 Tom W's Specialty                           146(10)
    15 Linda: Less Is More                         156(10)
    16 Causes Trump Statistics                     166(9)
    17 Regression to The Mean                      175(10)
    18 Taming Intuitive Predictions                185(14)
  PART III OVERCONFIDENCE
    19 The Illusion of Understanding               199(10)
    20 The Illusion of Validity                    209(13)
    21 Intuitions vs. Formulas                     222(12)
    22 Expert Intuition: When Can We Trust It?     234(11)
    23 The Outside View                            245(10)
    24 The Engine of Capitalism                    255(14)
  PART IV CHOICES
    25 Bernoulli's Errors                          269(9)
    26 Prospect Theory                             278(11)
    27 The Endowment Effect                        289(11)
    28 Bad Events                                  300(10)
    29 The Fourfold Pattern                        310(12)
    30 Rare Events                                 322(12)
    31 Risk Policies                               334(8)
    32 Keeping Score                               342(11)
    33 Reversals                                   353(10)
    34 Frames and Reality                          363(14)
  PART V TWO SELVES
    35 Two Selves                                  377(9)
    36 Life as a Story                             386(5)
    37 Experienced Well-Being                      391(7)
    38 Thinking about Life                         398(10)
Conclusions                                        408(11)
Appendix A Judgment under Uncertainty              419(14)
Appendix B Choices, Values, and Frames             433(16)
Notes                                              449(34)
Acknowledgments                                    483(2)
Index                                              485