Comic-Con and the Business of Pop Culture : What the World's Wildest Trade Show Can Tell Us about the Future of Entertainment แต่งโดย Salkowitz, Rob สำนักพิมพ์ : McGraw-Hill วันที่ตีพิมพ์ : 2012/05 Binding : Hardcover เลขที่ISBN : 9780071797023 ราคาบนระบบBookWeb : THB 972.00 ราคาสำหรับสมาชิกบัตร KPC : THB 875.00 ข้อมูลสินค้าในคลัง : มีสินค้าในร้าน ปกติใช้เวลาประมาณ 3 วันทำการเพื่อจัดส่ง ภาษา : English

 
Introduction Five Days in July                     1  (12)
      Note for Business Readers                    9  (4)
    Chapter 1 Day Zero: Hoteloween                 13 (10)
    Chapter 2 Wednesday: Preview                   23 (36)
      Backing Into the Future                      27 (16)
      Setup                                        43 (10)
      Welcome to Comic-Con                         53 (6)
    Chapter 3 Thursday: Liftoff                    59 (40)
      Larger than Life: Superheroes and the        62 (12)
      Future of the Man of Tomorrow
      Camp Breaking Dawn and the Twilight of       74 (6)
      the Boys Club
      Strange Synergies: What Do Sitcoms, Buddy    80 (8)
      Cops, and Talking Dogs Have to Do with
      Comics?
      After Hours: The Twenty-First-Century        88 (11)
      Comics Publishing Business
    Chapter 4 Friday: Escape Velocity              99 (44)
      Hall H: Transmedia Overdrive                 103(11)
      Artists at the Circus: Are Alt.Comics        114(11)
      Part of Pop Culture?
      The Future of Nostalgia: How Fans            125(11)
      Co-create Their Media Experience
      After Hours: The Eisner Awards               136(7)
    Chapter 5 Saturday: Peak Geek                  143(34)
      Gaming the System: Comics, Video Games,      150(7)
      and the Mass Marketing of Geek Culture
      The Golden Age: Life in the Dealer's Room    157(8)
      Casual Fans: Mic and Emily's Day             165(6)
      After Hours: Trickster and the Backlash      171(6)
    Chapter 6 Sunday: To Infinity and Beyond       177(54)
      Storming the Gates: Comics in Schools.       179(11)
      Libraries, and Museums
      Transcultural Transmedia: The New Global     190(10)
      Face of Comics
      Digital Destiny: Atoms, Bits, and Dollars    200(27)
      After Hours: Dead Dogs and Englishmen        227(4)
    Chapter 7 Just Wait Till Next Year             231(28)
      Four Paths to the Future                     234(8)
      Endless Summer                               242(2)
      Ghost World                                  244(1)
      Infinite Crisis                              245(2)
      Expanding Multiverse                         247(6)
      Strategies for Success                       253(6)
Endnotes                                           259(16)
Acknowledgments                                    275(4)
Index                                              279