THAILAND
Law

  •  

    สั่งซื้อหนังสือภาษาไทยได้แล้วที่ Kinokuniya.tarad.com



ยินดีต้อนรับผู้เข้าชม | เข้าสู่ระบบ
ค้นหา
ขั้นสูง
The New Emerging Market Multinationals : Four Strategies for Disrupting Markets and Building Brands: Chattopadhyay, Amitava/ Batra, Rajeev/ Ozsomer, Aysegul: BOOKS KINOKUNIYA
รายละเอียดหนังสือ
The New Emerging Market Multinationals : Four Strategies for Disrupting Markets and Building Brands
The New Emerging Market Multinationals : Four Strategies for Disrupting Markets and Building Brands
สำนักพิมพ์ : McGraw-Hill
วันที่ตีพิมพ์ : 2012/05
Binding : Hardcover
เลขที่ISBN : 9780071782890

ราคาบนระบบBookWeb : THB 1,260.00
ราคาสำหรับสมาชิกบัตร KPC : THB 1,134.00

ข้อมูลสินค้าในคลัง : มีสินค้าในร้าน ปกติใช้เวลาประมาณ 3 วันทำการเพื่อจัดส่ง
ภาษา : English
Stock Information
Store Shelf Location Click here Stock
Siam Paragon EB070, EB071, EB203 Map
Sukhumvit EB093, EB140, EB135 Map
Bangkok -
Important
  • While every attempt has been made to ensure stock availability, occasionally we do run out of stock at our stores.
  • Retail store and online prices may vary.
  • To confirm availability and pricing, please call the store directly.
Retail Store Contact Details and Operating Hours

รายละเอียดหนังสือ
Source: ENG
Academic Descriptors: A48404234 A48400300
Place of Publication: United States
Academic Level: Professional
Review:
Choice Reviews 2013 May

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar; Lenovo's purchase of IBM's ThinkPad business; HTC's stature as the fourth largest global smartphone manufacturer; Haier's 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koc University, Istanbul, Turkey.