Market Mind Games : Profiting from the New Psychology of Risk, Uncertainty, and the Convergence of Trading with Investing แต่งโดย Shull, Denise สำนักพิมพ์ : McGraw-Hill วันที่ตีพิมพ์ : 2011/12 Binding : Hardcover เลขที่ISBN : 9780071756228 ราคาบนระบบBookWeb : THB 1,080.00 ราคาสำหรับสมาชิกบัตร KPC : THB 972.00 ข้อมูลสินค้าในคลัง : มีสินค้าในร้าน ปกติใช้เวลาประมาณ 3 วันทำการเพื่อจัดส่ง ภาษา : English

 
Prologue: The Market's Masquerade                  ix
  PART 1 Perception or Reality: What Makes         1  (42)
  Markets Tick?
    Chapter 1 From Wall Street to the Ivory        3  (6)
    Tower and Back
    Chapter 2 Numbers Look You in the Eye and      9  (12)
    Lie
    Chapter 3 Mis-Remembering the Caveats of       21 (12)
    the Early Quants
    Chapter 4 Seeing What We Want but Missing      33 (10)
    the Obvious
  PART 2 Getting the Right Glasses for Better      43 (58)
  Market Vision
    Chapter 5 Rolling Out of the Midwest Back      45 (8)
    to Wall Street
    Chapter 6 Do You Need to Be Psychic to Deal    53 (20)
    With Uncertainty?
    Chapter 7 Ambient, Circumstantial, and         73 (8)
    Contingent Reality
    Chapter 8 Perception's Labyrinth               81 (10)
    Chapter 9 The Ironic Holy Grail of Risk        91 (10)
  PART 3 Don't Be a Vulcan                         101(68)
    Chapter 10 Do We Ever Know What Tomorrow       103(8)
    Brings?
    Chapter 11 Mental Capital and Psychological    111(10)
    Leverage
    Chapter 12 Mark-to-Market Emotions = Risk      121(14)
    Management
    Chapter 13 Regret Theory---"Greed" Misleads    135(12)
    Chapter 14 Fractal Geometry in Your Market     147(22)
    Mind
  PART 4 Running Money with Psychological          169(66)
  Leverage
    Chapter 15 The Rise of Coup d'Etat Capital     171(4)
    Chapter 16 Quarterbacking a Portfolio          175(10)
    Chapter 17 Decoding "What Was I Thinking?"     185(12)
    Chapter 18 Is That an Impulse or Is It         197(8)
    Implicit Knowledge?
    Chapter 19 Run Over                            205(12)
    Chapter 20 The "What Was I Thinking" Rehash    217(6)
    Chapter 21 Getting Back in the Game            223(8)
    Chapter 22 Take It to the Next Level           231(4)
Afterword                                          235(2)
Acknowledgments                                    237(2)
Bibliography                                       239(14)
Index                                              253