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Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers: Osterwalder, Alexander: BOOKS KINOKUNIYA
詳細
Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers
出版社 : Wiley
出版年月 : 2010/06
Binding : Paperback
ISBN : 9780470876411

BookWeb価格 : THB 1,054.00
会員価格 : THB 949.00

在庫情報 : フルフィルメント・センターに在庫があります。
通常、3日以内に発送いたします。
言語 : English
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内容情報
Source: ENG
Academic Descriptors: A48404234
Academic Level: Extracurricular
Review:
Baker & Taylor Book Watch Fall 2010
Baker & Taylor Book Watch Spring 2011
Shelf Worthy - Adult Trade - Spring 2012

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation . Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Contents
The book is divided into five sectionstool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation . The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into "the making of" Business Model Generation . 1 Canvas. Definition of a Business Model. The 9 Building Blocks. The Business Model Canvas. 2 Patterns. Unbundling Business Models. The Long Tail. Multi-Sided Platforms. FREE as a Business Model. Open Business Models. 3 Design. Customer Insights. Ideation. Visual Thinking. Prototyping. Storytelling Scenarios. 4 Strategy. Business Model Environment. Evaluating Business Models. Business Model Perspective on Blue Ocean Strategy. Managing Multiple Business Models. 5 Process. Business Model Design Process. Outlook. Outlook. Afterword. Where did this book come from? References.
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