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The Strategy Book: McKeown, Max: BOOKS KINOKUNIYA
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The Strategy Book
The Strategy Book
著者名 McKeown, Max
出版社 : Ft Pr
出版年月 : 2012/01
Binding : Paperback
ISBN : 9780273757092

BookWeb価格 : THB 1,066.00
会員価格 : THB 959.00

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言語 : English
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内容情報
Source: ENG
Academic Descriptors: A48400300
Place of Publication: Great Britain
Continuations: Monograph Series,any number
Subject Development: Techniques
Academic Level: Extracurricular
Table of Contents
 
About the author                                   xiv
Author's acknowledgements                          xv
Publisher's acknowledgements                       xvi
Introduction                                       xviii
What is strategy?                                  xxi
    Part 1 Your Strategic Self                     1    (24)
      Shaping the future                           4    (6)
      Thinking before you plan                     10   (5)
      Becoming a strategic thinker                 15   (5)
      Selling your strategy                        20   (5)
    Part 2 Thinking like a strategist              25   (24)
      Reacting is as important as planning         27   (5)
      Taking risks (jumping your uncertainty       32   (6)
      gaps)
      Looking over your shoulder                   38   (5)
      Knowing Where Grass (really) is greener      43   (6)
    Part 3 Creating your strategy                  49   (36)
      Seeing the big picture?                      51   (5)
      Finding position, intention and direction    56   (6)
      Looking for advantages                       62   (8)
      Making strategic decisions and choice        70   (6)
      Adapting to your competitive environment     76   (9)
    Part 4 Winning with Strategy                   85   (42)
      Winning strategy games                       87   (6)
      Creating new markets                         93   (7)
      Getting ahead of your strategic group        100  (8)
      Growing your business (again and again)      108  (7)
      Going global without going broke             115  (6)
      Knowing what your can do best                121  (6)
    Part 5 Making your strategy work               127  (38)
      Managing your strategy process               129  (7)
      Meetings for strategic minds                 136  (8)
      Managing change, making strategy work        144  (5)
      Understanding what can go wrong              149  (5)
      Saving your company from failure             154  (11)
    Part 6 The Strategy Book tool kit              165  (59)
      The basic (powerful) strategy questions      167  (3)
      SWOT analysis                                170  (2)
      Porter's 5 forces of competition             172  (2)
      Porter's generic strategies                  174  (2)
      Burgelman's strategy dynamics model          176  (2)
      Porter's value chain                         178  (2)
      Core competencies and resource-based view    180  (2)
      Nonaka and Takeuchi's knowledge spiral       182  (2)
      Mckinsey's 7-S framework                     184  (2)
      Scenario Planning                            186  (2)
      Ansoff's growth grid                         188  (2)
      BCG's product portfolio matrix               190  (2)
      Kim and Mauborgne's blue ocean               192  (2)
      Greiner's growth (and crisis) model          194  (2)
      Treacy and Wiersema's value disciplines      196  (2)
      Cummings and Wilson: orientation and         198  (2)
      animation
      Lewin's force field analysis                 200  (2)
      Kotter's eight phases of change              202  (2)
      Kaplan and Norton's balanced scorecard       204  (2)
      Hrebiniak's model of strategy execution      206  (2)
      Hammer and Champy's business process         208  (2)
      redesign
      Michaud and Thoenig's strategic              210  (2)
      orientation
      Burgelman and Grove's strategy bet model     212  (2)
      Argyris's double and single loop learning    214  (2)
      Mitzberg's deliberate and emergent           216  (2)
      Johnson's white space model                  218  (2)
      Prahalad's bottom of the pyramid             220  (2)
      Stacey's strategy from complexity            222  (2)
Final words                                        224  (1)
Further reading                                    225  (2)
Index                                              227
 

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use -- you'll find yourself referring back to them again and again.

Contents
About the author Author's acknowledgements Publisher's acknowledgements Introduction What is strategy? Part 1 Your strategic self Shaping the future Thinking before you plan Becoming a strategic thinker Selling your strategy Part 2 Thinking like a strategist Reacting is as important as planning Taking risks (jumping your uncertainty gaps) Looking over your shoulder Knowing where grass (really) is greener Part 3 Creating your strategy Seeing the big picture? Finding position, intention and direction Looking for advantages Making strategic decisions and choices Adapting to your competitive environment Part 4 Winning with strategy Winning strategy games Creating new markets Getting ahead of your strategic group Growing your business (again and again) Going global without going broke Knowing what you can do best Part 5 Making your strategy work Managing your strategy process Meetings for strategic minds Managing change, making strategy work Understanding what can go wrong Saving your company from failure Part 6 The Strategy Book tool kit The basic (powerful) strategy questions SWOT analysis Porter's 5 forces of competition Porter's generic strategies Burgelman's strategy dynamics model Porter's value chain Core competencies and resource-based view Nonaka and Takeuchi's knowledge spiral McKinsey's 7-S framework Scenario planning Ansoff's growth grid BCG's product portfolio matrix Kim and Mauborgne's blue ocean Greiner's growth (and crisis) model Treacy and Wiersema's value disciplines Cummings and Wilson: orientation and animation Lewin's force field analysis Kotter's eight phases of change Kaplan and Norton's balanced scorecard Hrebiniak's model of strategy execution Hammer and Champy's business process design Michaud and Thoenig's strategic orientation Burgelman and Grove's strategy bet model Argyris's double and single loop learning Mintzberg's deliberate and emergent Johnson's white space model Prahalad's bottom of the pyramid Stacey's strategy from complexity Final words Further reading Index
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