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Purple Cow : Transform Your Business by Being Remarkable -- Paperback
出版社 :
Penguin Books Ltd
出版年月 : 2005/01
Binding : Paperback
ISBN : 9780141016405
BookWeb価格 : THB 454.00 会員価格 : THB 409.00 在庫情報 : フルフィルメント・センターに在庫があります。 通常、3日以内に発送いたします。 |
| Stock Information | |||
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| Store | Shelf Location | Click here | Stock |
| Siam Paragon | EB069, EB204 | Map |
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| Sukhumvit | EB140, EB134 | Map |
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| Bangkok | EB037, EB038 | Map |
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Important |
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内容情報
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.GY HK IN IQ IL JM JO KE KI KW LS MW MY MT MU MS NA NP NG PK PN SH KN LC VC WS SC SL SG SB SO LK SD SZ TZ TO TT TV UG VG YE ZM ZW OPN
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Kotler, Philip/ Kartajaya, Hermawan/ Hooi, Den Huan
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Port, Michael/ Wallace, Jocelyn (CON)
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