THAILAND
Law
  •  


     

    สั่งซื้อหนังสือภาษาไทยได้แล้วที่ Kinokuniya.tarad.com



Welcome Guest | Login
SEARCH
Advanced
Very Thai : Everyday Popular Culture (Reprint): Cornwel-Smith, Philip/ Goss, John (PHT): BOOKS KINOKUNIYA
Book Details
Very Thai : Everyday Popular Culture (Reprint)
Very Thai : Everyday Popular Culture (Reprint)
Publisher : River Books
Published Date : 2009/11
Binding : Hardcover
ISBN : 9789749863671

BookWeb Price : THB 1,297.00
Kinokuniya Privilege Card member price : THB 1,167.00

Availability Status : Out of stock.
The item is subject to availability at publisher. We will e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged upon delivery.
Language : English

Book Description
Source: ENG
Table of Contents
 
Preface                                            6  (2)
          Alex Kerr
Introduction                                       8  (5)
About the Photographs                              13 (1)
    Street                                         14 (56)
      Dinner on a Stick                            16 (3)
      Drink in a Bag                               19 (3)
      Sugar                                        22 (2)
      Tiny Pink Tissues                            24 (2)
      Insect Treats                                26 (3)
      Vendors                                      29 (5)
      Longtail Boats & Barges                      34 (4)
      Truck & Bus Art                              38 (3)
      Motorcyle Taxi Jackets                       41 (3)
      Tuk-tuk                                      44 (4)
      Fairy Lights                                 48 (3)
      Greco-Roman Architecture                     51 (3)
      Gates & Grilles                              54 (3)
      Security Guards                              57 (2)
      Blind Bands                                  59 (3)
      Soi Animals                                  62 (2)
      Blue Pipes & Hanging Wires                   64 (3)
      Trash Recyclers                              67 (3)
    Personal                                       70 (58)
      Uniforms                                     72 (5)
      Hi-So                                        77 (3)
      Nicknames & Namecards                        80 (2)
      Female Grooming                              82 (4)
      Male Grooming                                86 (4)
      Katoey & Tom-Dee                             90 (5)
      Massage                                      95 (3)
      Inhalers                                     98 (2)
      Sniff Kiss                                   100(2)
      Village Home Decor                           102(4)
      Furniture for Fun                            106(4)
      Alphabet Tables                              110(3)
      Potted Gardens                               113(4)
      Poodle Bushes                                117(3)
      Cute                                         120(4)
      The Thai Dream                               124(4)
    Ritual                                         128(58)
      Royal Portraits                              130(4)
      Garuda                                       134(3)
      Day Themes                                   137(3)
      Monk Baskets                                 140(2)
      Amulet Collectors                            142(4)
      Taxi Altars                                  146(4)
      Magical Tattoos                              150(6)
      Palad Khik                                   156(4)
      Trade Talismans                              160(4)
      Nang Kwak                                    164(2)
      Lucky Number 9                               166(2)
      Fortune Tellers                              168(4)
      Mediums & Shamans                            172(6)
      Ghost Stories                                178(4)
      Modern Shrines                               182(4)
    Sanuk                                          186(64)
      Temple Fairs                                 188(5)
      Festivals                                    193(4)
      Gambling                                     197(3)
      Animal Contests                              200(3)
      Muay Thai                                    203(5)
      Beauty Queens                                208(4)
      Luuk Thung & Mor Lam                         212(4)
      Comedy Cafes                                 216(4)
      Whisky Mixer Tables                          220(4)
      Red Bull                                     224(3)
      Yaa Dong                                     227(3)
      Sanuk-on-Sea                                 230(4)
      Multi-Purpose Celebrities                    234(4)
      Soap Operas                                  238(4)
      Songs For Life                               242(3)
      T-Pop Goes Indy                              245(5)
Acknowledgements                                   250(1)
Sources & Bibliography                             251(2)
Index                                              253
 

This pioneering insight into contemporary Thai folk culture delves beyond the traditional Thai icons to reveal the casual, everyday expressions of Thainess that sodelight and puzzle. From floral truck bolts and taxi altars to buffalo cart furniture and drinks in a bags, the same exquisite care, craft and improvisation resounds through home and street, bar and wardrobe. Never colonised, Thai culture retains nuanced ancient meaning in the most mundane things. The days are colour coded, lucky numbers dictate prices, window grilles become guardian angels, tattoos entrance the wearer. Philip scoured each region to show how indigenous wisdom both adapts to the present and customises imports, applying Roman architecture to shophouses, morphing rock into festive farm music, turning the Japanese motor-rickshaw into the tuk-tuk. Colour-saturated illustrations help you navigate various social traits, whether white-faced hi-so matrons or Red Bullswilling workers wearing coins in their ear. This is Thai culture as it has never been shown before.branding.The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.

Contents
Foreword-Liz Bigham Foreword-Dr. Joe Goldblatt, CSEP Preface Acknowledgments Chapter 1: What Is an Event and What Is Event Marketing? Chapter 2: The Evolution of Event Marketing Chapter 3: The Theory and Practice of Event Marketing Chapter 4: Sponsorship and Cause-Related Event Marketing Chapter 5: E-Event Marketing Chapter 6: Entertainment and Festival Event Marketing Chapter 7: Corporate Event Marketing Chapter 8: Association, Convention, and Exhibition Event Marketing Chapter 9: Social Event Marketing Chapter 10: Future Forces and Trends in Event Marketing Chapter 11: Event Marketing Case Studies Index