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Very Thai : Everyday Popular Culture (Reprint): Cornwel-Smith, Philip/ Goss, John (PHT): BOOKS KINOKUNIYA
Book Details
Very Thai : Everyday Popular Culture (Reprint)
Very Thai : Everyday Popular Culture (Reprint)
Publisher : River Books
Published Date : 2009/11
Binding : Hardcover
ISBN : 9789749863671

BookWeb Price : THB 1,303.00
Kinokuniya Privilege Card member price : THB 1,173.00

Availability Status : Out of stock.
The item is subject to availability at publisher. We will e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged upon delivery.
Language : English

Book Description
Source: ENG

This pioneering insight into contemporary Thai folk culture delves beyond the traditional Thai icons to reveal the casual, everyday expressions of Thainess that sodelight and puzzle. From floral truck bolts and taxi altars to buffalo cart furniture and drinks in a bags, the same exquisite care, craft and improvisation resounds through home and street, bar and wardrobe. Never colonised, Thai culture retains nuanced ancient meaning in the most mundane things. The days are colour coded, lucky numbers dictate prices, window grilles become guardian angels, tattoos entrance the wearer. Philip scoured each region to show how indigenous wisdom both adapts to the present and customises imports, applying Roman architecture to shophouses, morphing rock into festive farm music, turning the Japanese motor-rickshaw into the tuk-tuk. Colour-saturated illustrations help you navigate various social traits, whether white-faced hi-so matrons or Red Bullswilling workers wearing coins in their ear. This is Thai culture as it has never been shown before.branding.The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.

Contents
Foreword-Liz Bigham Foreword-Dr. Joe Goldblatt, CSEP Preface Acknowledgments Chapter 1: What Is an Event and What Is Event Marketing? Chapter 2: The Evolution of Event Marketing Chapter 3: The Theory and Practice of Event Marketing Chapter 4: Sponsorship and Cause-Related Event Marketing Chapter 5: E-Event Marketing Chapter 6: Entertainment and Festival Event Marketing Chapter 7: Corporate Event Marketing Chapter 8: Association, Convention, and Exhibition Event Marketing Chapter 9: Social Event Marketing Chapter 10: Future Forces and Trends in Event Marketing Chapter 11: Event Marketing Case Studies Index