1 All Humans Are Entrepreneurs                 1  (24)
      The New World Of Work                        4  (4)
      Why The Start-Up Of You                      8  (1)
      Why Us?                                      9  (3)
      Why The Urgency?                             12 (7)
        Sixty to Zero                              14 (3)
        Detroits Are Everywhere                    17 (2)
      The Path To The Future                       19 (6)
        The Start-up of You Mind-set: Permanent    21 (2)
        Beta
        The Start-up of You Skill Set              23 (2)
    2 Develop A Competitive Advantage              25 (22)
      Three Puzzle Pieces Inform Your Direction    30 (8)
      And Competitive Advantage
        Your Assets                                31 (2)
        Your Aspirations and Values                33 (3)
        The Market Realities                       36 (2)
      Fit The Pieces Together                      38 (9)
        All Advantages Are Local: Pick a Hill      41 (6)
        That Has Less Competition
    3 Plan To Adapt                                47 (34)
      Adaptive Start-Ups, Adaptive Careers         52 (6)
      ABZ Planning                                 58 (23)
        Plan A Almost Ready, Aim, Fire, Aim,       64 (4)
        Fire, Aim, Fire...
        Plan B Pivot As You Learn                  68 (2)
        When to Pivot: To Pursue Upside or         70 (4)
        Avoid Downside
        Where to Pivot: To an Adjacent Niche,      74 (1)
        Something Different but Related
        How to Pivot: Start It on the Side         75 (1)
        Plan Z Jump On Your Lifeboat And Regroup   76 (5)
    4 It Takes A Network                           81 (60)
        IWe (I to the We): You and Your Team       86 (2)
        Context Matters: Relationship Building     88 (3)
        in Professional Life
      Build Genuine Relationships                  91 (5)
      The Structure And Strength Of Your           96 (25)
      Existing Network
        Professional Allies                        97 (7)
        Weak Ties and Acquaintances: Expand the    104(6)
        Breadth of Your Network
        Your Extended Social Network: Second-      110(8)
        and Third-Degree Connections
        The Best Professional Network: Cohesive    118(3)
        and Diverse
      How To Strengthen And Maintain Your          121(20)
      Network
        In Touch and Top of Mind                   125(6)
        Navigate Status Dynamics When Dealing      131(5)
        with Powerful People
        When to Let Go                             136(5)
    5 Pursue Breakout Opportunities                141(32)
      Mind On Fire: Be Curious                     147(2)
      How To Find And Generate Career              149(24)
      Opportunities
        Court Serendipity and Good Randomness      149(4)
        Connect to Human Networks: Groups and      153(9)
        Associations of People
        Do the Hustle                              162(11)
    6 Take Intelligent Risks                       173(20)
      Assessing And Managing Risk                  177(8)
        Pursue Opportunities Where Others          182(3)
        Misperceive the Risk
      Short-Term Risk Increases Long-Term          185(8)
      Stability
    7 Who You Know Is What You Know                193(28)
      Navigate Professional Challenges With        196(16)
      Network Intelligence
        How to Pull Intelligence from Your         199(4)
        Network
        Pose Questions to Your Entire Network      203(1)
        Target Direct Questions to Specific        204(3)
        Individuals
        Ask Good Questions                         207(3)
        Occasion Serendipity                       210(2)
      Synthesize Information Into Actionable       212(9)
      Intelligence
Conclusion                                         221(6)
Connect with Us                                    227(2)
Further Reading                                    229(8)
Acknowledgments                                    237(2)
Notes                                              239(10)
Index                                              249