Marketing : A Guide to the Fundamentals -- Paperback By Forsyth, Patrick Publisher : Profile Books Ltd Published Date : 2009/08 Binding : Paperback ISBN : 9781846681936 BookWeb Price : THB 603.00 Kinokuniya Privilege Card member price : THB 543.00 Availability Status : Our fulfillment centre has the item in stock. Usually dispatches within 3 working days.

 
Introduction                                       1  (4)
  Part 1 Overview
    1 Marketing in context                         5  (8)
    2 Marketing realities                          13 (16)
  Part 2 The marketing process
    3 "Product" considerations                     29 (11)
    4 Pricing policy and tactics                   40 (13)
    5 Market research: reducing the risk           53 (17)
    6 Routes to market: distribution channels      70 (25)
    and methodology
  Part 3 Strategy and marketing planning
    7 Marketing strategy                           95 (15)
    8 Marketing planning                           110(15)
    9 Co-ordination and control                    125(12)
  Part 4 Marketing communications
    10 Influencing buyer behaviour                 137(11)
    11 Marketing communications: the detail        148(42)
    12 Personal persuasive influences              190(16)
Conclusion                                         206(3)
Index                                              209