Insanely Simple : The Obsession That Drives Apple's Success By Segall, Ken Publisher : Portfolio Published Date : 2012/04 Binding : Hardcover ISBN : 9781591844839 BookWeb Price : THB 838.00 Kinokuniya Privilege Card member price : THB 755.00 Availability Status : Available for order from suppliers. Usually dispatches within 2-3 weeks. Language : English

 
Preface                                            xi
Introduction: The Simple Stick                     1  (10)
    Chapter 1 Think Brutal                         11 (14)
    Chapter 2 Think Small                          25 (21)
    Chapter 3 Think Minimal                        46 (23)
    Chapter 4 Think Motion                         69 (13)
    Chapter 5 Think Iconic                         82 (22)
    Chapter 6 Think Phrasal                        104(22)
    Chapter 7 Think Casual                         126(10)
    Chapter 8 Think Human                          136(29)
    Chapter 9 Think Skeptic                        165(20)
    Chapter 10 Think War                           185(12)
Conclusion: Think Different                        197(14)
Acknowledgments                                    211(4)
Index                                              215