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Mastering Type : The Essential Guide to Typography for Print and Web Design: Bosler, Denise: BOOKS KINOKUNIYA
Book Details
Mastering Type : The Essential Guide to Typography for Print and Web Design
Mastering Type : The Essential Guide to Typography for Print and Web Design
Publisher : How Design Books
Published Date : 2012/06
Binding : Hardcover
ISBN : 9781440313691

BookWeb Price : THB 1,240.00
Kinokuniya Privilege Card member price : THB 1,116.00

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Language : English
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Book Description
Source: ENG
Academic Descriptors: A28441800 A93906426
Place of Publication: United States
Academic Level: Extracurricular

Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website-all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication-in whatever form it takes. By breaking down the study of type into a systematic progression of relationships-letter, word, sentence, paragraph, page and screen-award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.