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Brain Works : The Mind-bending Science of How You See, What You Think, and Who You Are: Sweeney, Michael S./ Copperfield, David (INT): BOOKS KINOKUNIYA
Book Details
Brain Works : The Mind-bending Science of How You See, What You Think, and Who You Are
Brain Works : The Mind-bending Science of How You See, What You Think, and Who You Are
Published Date : 2011/09
Binding : Hardcover
ISBN : 9781426207570

BookWeb Price : THB 804.00
Kinokuniya Privilege Card member price : THB 724.00

Availability Status : Our fulfillment centre has the item in stock.
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Language : English
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Book Description
Source: ENG
Academic Descriptors: A60750000 A50890000
Place of Publication: United States
Textual Format: Pictorial Treatment
Academic Level: Extracurricular
Review:
Library Journal - Reference Supplement 2011
Baker & Taylor Forecast - September 2011
Phoenix Public Library Holdings (Internal Code for CLS)

Admit it. When you hear neuroscience, you expect something abstract and remote, very complex, of little practical use. But this time? It's personal. "National Geographic Into Your Brain" makes you the test subject of an array of astonishing experiments. Your brain is going to be stimulated, fooled, and ultimately amazed, as scientists and other experts show you how this three-pound blob of gray matter makes you, you. Rather than simply displaying a collection of puzzlers or stating what happens during an illusion, this captivating book guides you to experience visual tricks firsthand and then explains your brain's reaction in clear, user-friendly language - giving every reader a strong personal interest in finding out why his or her mind acts the way it does. The companion to a highly anticipated, three-part series airing on the National Geographic Channel in Spring 2011, this book will definitely mess with your head - to entertain you and show you the very cool complexities of how your brain does its job. In three sections - Sights, Sounds, and Memories - you'll see for yourself why visual illusions hoodwink the brain.You'll hear how sounds can provoke strong emotions and understand your brain's response to them. And you'll think of events that may not have actually happened, in order to learn how the mind can create a false memory. "Into Your Brain" brings together a crack team of scientists and researchers from a wide range of fields, including neurology, psychology, chemistry, audiology, and opthamology. Best-selling author Oliver Sachs, awareness expert Dan Simons, and memory expert Elizabeth Loftus are just a few of the notables who lend their considerable brainpower to this unprecedented project. This book also draws on the know-how of those who traffic in brain tricks - illusionists like Penn & Teller, artists like color expert Beau Lotto, and sound designers like Julian Treasure - to bring each mind-bending illusion to life. Smart, engaging, exciting, and deeply worthwhile, "Into Your Brain" pulls you in, manipulates your mind, and leaves you with a better understanding - as well as a richer appreciation - of the marvels that go on up there in the old noggin.(B. Martin). Communication, information technology and firm performance (G. Eliasson). Price behaviour within segments of the medical profession in Australia (D.P. Doessel). Telecommunications Policy and Economic Development. Telecommunications policy and the rhetoric of economics (R.A. Joseph). Electronic communications in African development: tracking their impact (M. Menou). The information infrastructure and economic development: how far have we come? Internationalisation and Information. Information and knowledge in the study of internationalisation (L.S. Welch). International knowledge spillovers, absorptive capacity and productivity in OECD countries (H-J. Englebrecht). Globalisation and macroeconomic volatility (N.D. Karunaratne). Author index. Subject index.