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Six Degrees : The Science of a Connected Age (Reprint): Watts, Duncan J.: BOOKS KINOKUNIYA
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Six Degrees : The Science of a Connected Age (Reprint)
Six Degrees : The Science of a Connected Age (Reprint)
Publisher : W W Norton & Co Inc
Published Date : 2004/02
Binding : Paperback
ISBN : 9780393325423

BookWeb Price : THB 565.00
Kinokuniya Privilege Card member price : THB 509.00

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Language : English
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Book Description
Source: ENG
Academic Descriptors: A51960000 A50400000
Publishers: Commercial
Place of Publication: United States
Language of Publication: English
Edition: Reprint
Physical Format: Paperbound
Academic Level: Extracurricular
Baker & Taylor Paper Clips January 2004 (Formerly Hot Picks)
Table of Contents
PREFACE                                            13 (6)
CHAPTER 1: The Connected Age                       19 (24)
  EMERGENCE                                        24 (3)
  NETWORKS                                         27 (3)
  SYNCHRONY                                        30 (5)
  THE ROAD LESS TRAVELED                           35 (2)
  THE SMALL-WORLD PROBLEM                          37 (6)
CHAPTER 2: The Origins of a "New" Science          43 (26)
  THE THEORY OF RANDOM GRAPHS                      43 (4)
  SOCIAL NETWORKS                                  47 (3)
  THE DYNAMICS MATTERS                             50 (6)
  DEPARTING FROM RANDOMNESS                        56 (5)
  HERE COME THE PHYSICISTS...                      61 (8)
CHAPTER 3: Small Worlds                            69 (32)
  WITH A LITTLE HELP FROM MY FRIENDS               70 (4)
  FROM CAVEMEN TO SOLARIANS                        74 (4)
  SMALL WORLDS                                     78 (5)
  AS SIMPLE AS POSSIBLE                            83 (9)
  THE REAL WORLD                                   92 (9)
CHAPTER 4: Beyond the Small World                  101(29)
  SCALE-FREE NETWORKS                              104(4)
  THE RICH GET RICHER                              108(3)
  GETTING RICH CAN BE HARD                         111(3)
  REINTRODUCING GROUP STRUCTURE                    114(4)
  AFFILIATION NETWORKS                             118(3)
  DIRECTORS AND SCIENTISTS                         121(4)
  COMPLICATIONS                                    125(5)
CHAPTER 5: Search in Networks                      130(32)
  SO WHAT DID MILGRAM REALLY SHOW?                 132(3)
  IS SIX A BIG OR A SMALL NUMBER?                  135(4)
  THE SMALL-WORLD SEARCH PROBLEM                   139(7)
  SOCIOLOGY STRIKES BACK                           146(10)
  SEARCH IN PEER-TO-PEER NETWORKS                  156(6)
CHAPTER 6: Epidemics and Failures                  162(33)
  THE HOT ZONE                                     162(3)
  VIRUSES IN THE INTERNET                          165(3)
  THE MATHEMATICS OF EPIDEMICS                     168(6)
  EPIDEMICS IN A SMALL WORLD                       174(9)
  PERCOLATION MODELS OF DISEASE                    183(4)
  NETWORKS, VIRUSES, AND MICROSOFT                 187(2)
  FAILURES AND ROBUSTNESS                          189(6)
CHAPTER 7: Decisions, Delusions, and the           195(25)
Madness of Crowds
  TULIP ECONOMICS                                  196(2)
  FEAR, GREED, AND RATIONALITY                     198(3)
  COLLECTIVE DECISIONS                             201(3)
  INFORMATION CASCADES                             204(3)
  INFORMATION EXTERNALITIES                        207(5)
  COERCIVE EXTERNALITIES                           212(1)
  MARKET EXTERNALITIES                             213(2)
  COORDINATION EXTERNALITIES                       215(2)
  SOCIAL DECISION MAKING                           217(3)
CHAPTER 8: Thresholds, Cascades, and               220(33)
  THRESHOLD MODELS OF DECISIONS                    221(5)
  CAPTURING DIFFERENCES                            226(3)
  CASCADES IN SOCIAL NETWORKS                      229(6)
  CASCADES AND PERCOLATION                         235(4)
  PHASE TRANSITIONS AND CASCADES                   239(2)
  CROSSING THE CHASM                               241(3)
  A NONLINEAR VIEW OF HISTORY                      244(4)
  POWER TO THE PEOPLE                              248(2)
  ROBUSTNESS REVISITED                             250(3)
CHAPTER 9: Innovation, Adaptation, and Recovery    253(37)
  THE TOYOTA-AISIN CRISIS                          254(6)
  MARKETS AND HIERARCHIES                          260(4)
  INDUSTRIAL DIVIDES                               264(3)
  AMBIGUITY                                        267(3)
  THE THIRD WAY                                    270(3)
  COPING WITH AMBIGUITY                            273(5)
  MULTISCALE NETWORKS                              278(6)
  RECOVERING FROM DISASTER                         284(6)
CHAPTER 10 : The End of the Beginning              290(17)
  SEPTEMBER 11                                     292(7)
  LESSONS FORA CONNECTED AGE                       299(8)
CHAPTER 11 The World Gets Smaller: Another Year    307(40)
in the Connected Age
BIBLIOGRAPHY                                       347(16)
INDEX                                              363

In this remarkable book, Duncan Watts, one of the principal architects of network theory, sets out to explain the innovative research that he and other scientists are spearheading to create a blueprint of our connected planet. Whether they bind computers, economies, or terrorist organizations, networks are everywhere in the real world, yet only recently have scientists attempted to explain their mysterious workings. From epidemics of disease to outbreaks of market madness, from people searching for information to firms surviving crisis and change, from the structure of personal relationships to the technological and social choices of entire societies, Watts weaves together a network of discoveries across an array of disciplines to tell the story of an explosive new field of knowledge, the people who are building it, and his own peculiar path in forging this new science.