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Brain Bugs : How the Brain's Flaws Shape Our Lives: Buonomano, Dean: BOOKS KINOKUNIYA
Book Details
Brain Bugs : How the Brain's Flaws Shape Our Lives
Brain Bugs : How the Brain's Flaws Shape Our Lives
Publisher : W W Norton & Co Inc
Published Date : 2011/07
Binding : Hardcover
ISBN : 9780393076028

BookWeb Price : THB 929.00
Kinokuniya Privilege Card member price : THB 837.00

Availability Status : Available for order from suppliers.
Usually dispatches within 2-3 weeks.
Language : English

Book Description
Source: ENG
Academic Descriptors: A60750000 A11242600
Place of Publication: United States
Academic Level: Extracurricular
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The human brain is more beautiful and complex than anything we could ever build but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain. Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes a step further, examining how our brains function - and malfunction - in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, this lively, surprising tour of mental glitches and how they arise gives us the tools to hone our cognitive strengths while recognising our inherent weaknesses.