Welcome Guest | Login
Brain Bugs : How the Brain's Flaws Shape Our Lives: Buonomano, Dean: BOOKS KINOKUNIYA
Book Details
Brain Bugs : How the Brain's Flaws Shape Our Lives
Brain Bugs : How the Brain's Flaws Shape Our Lives
Publisher : W W Norton & Co Inc
Published Date : 2011/07
Binding : Hardcover
ISBN : 9780393076028

BookWeb Price : THB 790.00
Kinokuniya Privilege Card member price : THB 711.00

Availability Status : Our fulfillment centre has the item in stock.
Usually dispatches within 3 working days.
Language : English
Stock Information
Store Shelf Location Click here Stock
Siam Paragon -
Sukhumvit EB046, EB047 Map
Bangkok -
  • While every attempt has been made to ensure stock availability, occasionally we do run out of stock at our stores.
  • Retail store and online prices may vary.
  • To confirm availability and pricing, please call the store directly.
Retail Store Contact Details and Operating Hours

Book Description
Source: ENG
Academic Descriptors: A60750000 A11242600
Place of Publication: United States
Academic Level: Extracurricular
Kirkus Reviews 2011 May #1
Baker & Taylor Forecast - June 2011
NY Times Book Review - October 2011 #3-Reviews
Cataloging Adult Inventory Demand (Internal Use For Cataloging Services)
School-Never-Out-Of-Stock Program 2007 (And Ongoing)
Table of Contents
Introduction                                       1  (18)
    1 The Memory Web                               19 (28)
    2 Memory Upgrade Needed                        47 (23)
    3 Brain Crashes                                70 (24)
    4 Temporal Distortions                         94 (26)
    5 Fear Factor                                  120(22)
    6 Unreasonable Reasoning                       142(29)
    7 The Advertising Bug                          171(26)
    8 The Supernatural Bug                         197(23)
    9 Debugging                                    220(17)
Acknowledgments                                    237(4)
Notes                                              241(22)
Bibliography                                       263(34)
Credits                                            297(2)
Index                                              299

The human brain is more beautiful and complex than anything we could ever build but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain. Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes a step further, examining how our brains function - and malfunction - in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, this lively, surprising tour of mental glitches and how they arise gives us the tools to hone our cognitive strengths while recognising our inherent weaknesses.reporter at an unnamed newspaper. David Kaczynski, Executive Director of New Yorkers Against the Death Penalty, says Brown's work 'should help us speak more honestly about violence and loss.'