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Do Good Design : How Designers Can Change the World: Berman, David B.: BOOKS KINOKUNIYA
Book Details
Do Good Design : How Designers Can Change the World
Do Good Design : How Designers Can Change the World
Publisher : New Riders Pub
Published Date : 2008/12
Binding : Paperback
ISBN : 9780321573209

BookWeb Price : THB 1,443.00
Kinokuniya Privilege Card member price : THB 1,299.00

Availability Status : Available for order from suppliers.
Usually dispatches within 3-4 weeks.
Language : English

Book Description
Source: ENG
Academic Descriptors: A93906435
Place of Publication: United States
Academic Level: Extracurricular
Baker & Taylor Scope - Spring 2009

How Design CAN CHANGE the World Today, everyone is a designer. And the future of civilization is our common design project. How does design help choose our leaders? Why do we really have an environmental crisis? How can accessible design broaden your audience? Why does the U.S. economy now struggle to compete? How has design thinking added to the bottom line of the world's most valuable companies? Design matters. As it never has before. Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception - or helping repair the world. Do Good Design is a call to action: This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles. In a time when anything has become possible, design thinking offers a way forward for us all. What will you do?

Contents vii Forewords 1 Introduction 4 The Creative Briefthe weapons of mass deception 6 Chapter 1: Start now 20 Chapter 2: Beyond green: a convenient lie 30 Chapter 3: Pop landscape 48 Chapter 4: The weapons: visual lies and manufactured needs 60 Chapter 5: Where the truth lies: the slippery slope 72 Chapter 6: Wine, women, and water 84 Chapter 7: Losing our senses 102 The Design Solution: Convenient Truths 104 Chapter 8: Why our time is the perfect time 120 Chapter 9: How to lie, how to tell the truth 128 Chapter 10: How we do good is how we do good 134 Chapter 11: Professional climate change 146 The Do good Pledge 148 Chapter 12: "What can one professional do?" 159 Appendix A: First Things First manifesto 160 Appendix B: Excerpt from the GDC Code of Ethics 161 Appendix C: Excerpt from AIGA's Standards of Professional Practice 162 Appendix D: The road to Norway and China 165 Notes 171 Index 177 Questions for discussion 178 Acknowledgements: a small group of concerned citizens 180 About the author