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The Man from Zara : The Story of the Genius Behind the Inditex Group: O'Shea, Covadonga: BOOKS KINOKUNIYA
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The Man from Zara : The Story of the Genius Behind the Inditex Group
The Man from Zara : The Story of the Genius Behind the Inditex Group
Publisher : Lid Pub Inc
Published Date : 2013/04
Binding : Paperback
ISBN : 9781907794209

BookWeb Price : THB 948.00
Kinokuniya Privilege Card member price : THB 853.00

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Language : English
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Book Description
Source: ENG
Place of Publication: Great Britain
Table of Contents
Foreword                                           9  (2)
Acknowledgements                                   11 (2)
Introduction                                       13 (4)
    1 My Meeting with Amancio Ortega               17 (16)
      "Just call me Ortega, and don't stand on     17 (5)
      1 December 1990                              22 (7)
      The end of the visit                         29 (4)
    2 First Steps in a Story                       33 (12)
      Remembering his parents                      33 (6)
      Tracing his roots                            39 (6)
    3 Zara: A New Fashion Culture Takes its        45 (20)
    Place in the 21st Century
      "Even when I was nobody at all, I used to    45 (2)
      dream about growing the company"
      A student in Shanghai: "Everything is        47 (3)
      from Zara, my favourite shop."
      "Being a businessman just to be rich is a    50 (7)
      waste of time."
      When expansion turns into an explosion       57 (3)
      The key to the success of a                  60 (5)
      groundbreaking company
    4 Ortega Always Pursued Excellence             65 (18)
      "I intend to make what the customers         67 (1)
      Jose Maria Castellano: "What Ortega has      68 (9)
      done can never be repeated."
      "Amancio is a good business manager."        77 (4)
      A genius with the mind of a shop assistant   81 (2)
    5 Inditex - International Expansion            83 (14)
      Paris, 1990                                  83 (2)
      New York, 1989                               85 (1)
      Looking at Asia                              86 (4)
      Floating the company: before and after       90 (4)
      The best advertising                         94 (3)
    6 The Customer is King                         97 (16)
      "You have to put the money in the shops."    97 (1)
      "You have to give women what they want."     98 (3)
      Amancio's shops are never empty              101(6)
      Good quality clothing?                       107(2)
      An ever-growing company                      109(1)
      Zara Home                                    110(3)
    7 An Ethical Project Made to Measure           113(16)
      Ortega and his commitment to a community     114(8)
      Success in a company with a heart            122(3)
      "You have to love the people who work        125(1)
      with us - it's an obligation!"
      "Mr Ortega"                                  126(3)
    8 How Amancio Sees his Company and his Life    129(18)
      A long lunch with the president of Inditex   129(5)
      What does Zara mean to Ortega?               134(2)
      A weekend in Rome                            136(3)
      From the village in Leon to the world        139(2)
      The Galician country house called Anceis     141(6)
    9 The Driving Force                            147(14)
      "None of us is in this world by accident."   147(3)
      "Pablo Isla is a man who doesn't mind        150(2)
      rolling up his sleeves."
      Beatriz Padin: fresh management at Zara      152(9)
    10 "There's Good and Bad in Everybody"         161(10)
      A new kind of company for a new kind of      163(2)
      Uterque is born                              165(1)
      A man with an open mind                      166(1)
      Ideas can come from anywhere                 167(4)
    11 Inditex - The Present and the Future        171(10)
    12 Inditex: A Business Model                   181(8)
      The integration process                      183(6)
Afterword                                          189

Inditex - the group behind Zara, Massimo Dutti, Oysho, Bershka - is today a major force in the world of high-street fashion. It recently outranked Gap as the No.1 clothes retailer in the world. In virtually every city in the world, you will see one or more of Inditex's shops - Zara being the most conspicuous. Yet little is known about this amazing success. This book offers such an insight by telling the story of the genius behind the Inditex Group - Armancio Ortega. Besides being one of the world's richest men, Ortega is the brains behind a modern-day revolution in textiles and fashion retail. Who really is Armancio Ortega? Where is he from? Where is he going? What led him to dream up this empire? Through unprecedented access to Ortega and his closest aides, the author provides a compelling and unique biography of the man responsible for one of this century's most extraordinary business successes.