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The Rise of Fashion and Lessons Learned at Bergdorf Goodman: Neimark, Ira: BOOKS KINOKUNIYA
詳細
The Rise of Fashion and Lessons Learned at Bergdorf Goodman
The Rise of Fashion and Lessons Learned at Bergdorf Goodman
著者名 Neimark, Ira
出版社 : Fairchild Books
出版年月 : 2011/10
Binding : Hardcover
ISBN : 9781609013189

BookWeb価格 : S$ 97.56
会員価格 : S$ 87.80

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言語 : English

内容情報
Source: ENG
Place of Publication: United States
Subject Development: History
Academic Level: Undergraduate
Geographic Designator: United States
Review:
Baker & Taylor Forecast - November 2011
Wall Street Journal Book Review - October 2011 #3-Reviews

From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history-the late sixties through the early nineties-the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.

Contents
Part IThe Fall of Service Part IV: Retail Common Sense Part V: Lessons Learned from My Career