Introduction How I Accidentally Became an App      xiii
Millionaire
The Happiest People on Earth                       xiii
The Appreneur Lifestyle                            xiv
Starting from a Hospital Bed                       xv
Game Plan                                          xvii
The Real Question                                  xvii
    Chapter 1 The Treasure in Your Hand: Why       1   (14)
    Mobile Apps Can Make You Rich
      A Bigger Opportunity than the Internet!      4   (2)
      Ludicrous Speed                              6   (2)
      Take Advantage of This Phenomenon Now        8   (1)
      The Players                                  8   (1)
      Apple--iPhone/iPad/iPod                      9   (2)
      Google Android                               11  (1)
      BlackBerry                                   11  (1)
      Setting Up Shop                              11  (1)
      Future Trends                                12  (1)
      Build a Gold Mine                            13  (2)
    Chapter 2 Install This First: The App          15  (18)
    Millionaire Mindset
      Winning Beliefs in the App Business          18  (4)
      Create a Golden Mindset                      22  (1)
      Qualities of a Winning Mindset               23  (10)
    Chapter 3 Discover the New World: The App      33  (24)
    Store
      Gathering Intelligence                       37  (2)
      Read Between the Apps                        39  (2)
      Two Types of Apps                            41  (1)
      App Discovery                                42  (2)
      How Developers Make Money                    44  (3)
      The Impulse Buy                              47  (3)
      Hooking the Customer                         50  (1)
      Traits of Successful Apps                    51  (3)
      Serious Fun                                  54  (3)
    Chapter 4 Your Golden App-ortunity: How to     57  (16)
    Create Hit Apps
      Don't Fall in Love with Your Idea            60  (2)
      Stop Hatin', Start Emulatin'                 62  (4)
      Learn from Existing Apps                     66  (1)
      Narrowing Down Your Ideas                    67  (2)
      Timing Is Everything                         69  (1)
      Taking Small Steps                           70  (3)
    Chapter 5 You're the Brains and They're the    73  (26)
    Brawn: How to Hire Great Programmers
      The Importance of Programmers                76  (1)
      What to Look for in Programmers              77  (5)
      Finding and Selecting Programmers            82  (6)
      How to Convey Your Idea                      88  (2)
      Testing Hired Programmers                    90  (3)
      How to Manage Programmers                    93  (2)
      How to Test Your Apps                        95  (4)
    Chapter 6 Sex App-eal: Marketing Basics to     99  (16)
    Attract More Buyers
      Dressed to Kill                              103 (1)
      Icons                                        104 (1)
      App Title                                    104 (2)
      Descriptions                                 106 (1)
      Screenshots                                  107 (2)
      Keywords                                     109 (2)
      Categories                                   111 (1)
      The Power of Free Apps                       112 (1)
      Course Correcting                            112 (3)
    Chapter 7 Keeping Score: What to Measure to    115 (16)
    Win the App Game
      The Stats that Matter                        118 (3)
      Tools for Tracking Stats                     121 (2)
      Using Stats to Your Advantage                123 (4)
      Paying Attention to Reviews                  127 (1)
      Cutting Your Losses                          128 (3)
    Chapter 8 Ninja Techniques that Will Grow      131 (18)
    Your Business: Advanced Marketing Tips and
    Tricks
      Hitting a Plateau                            134 (1)
      Your App Network                             134 (1)
      Nag Screens                                  135 (4)
      Promo Pages                                  139 (4)
      Push Notifications                           143 (1)
      Your Developer Network                       144 (1)
      Updates                                      145 (2)
      Paid Traffic                                 147 (2)
    Chapter 9 Show Me the Money! Monetizing        149 (24)
    Your Apps
      The Three Revenue Models                     152 (2)
      Banner Advertising                           154 (4)
      Affiliate Marketing                          158 (4)
      In-App Purchases                             162 (3)
      Translating Your Apps                        165 (3)
      Reinvesting in Your Business                 168 (1)
      Your Back End                                169 (1)
      Selling Your App Business                    170 (3)
    Chapter 10 Cruise Control: How to Automate     173 (14)
    and Monitor Your Business
      Be Dispensable                               176 (1)
      Setting Up Your Team                         177 (3)
      Remote Management                            180 (1)
      Outsourcing Your Life                        180 (1)
      The Seven Pillars of an App Business         181 (4)
      Your Daily Routine                           185 (2)
  Afterword: JUMP!                                 187 (4)
  Resources                                        191 (4)
      Website                                      191 (1)
      Market News and Research                     191 (1)
      Help Guides and Tutorials                    192 (1)
      Top Mobile App Development Outsourcing       193 (1)
      Sites
      Developer Platforms                          193 (2)
Acknowledgments                                    195 (2)
About the Author                                   197 (2)
Index                                              199