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App Empire : Make Money, Have a Life, and Let Technology Work for You: Mureta, Chad: BOOKS KINOKUNIYA
詳細
App Empire : Make Money, Have a Life, and Let Technology Work for You
App Empire : Make Money, Have a Life, and Let Technology Work for You
著者名 Mureta, Chad
出版社 : John Wiley & Sons Inc
出版年月 : 2012/03
Binding : Hardcover
ISBN : 9781118107874

BookWeb価格 : S$ 41.98
会員価格 : S$ 37.78

在庫情報 : 専門取次会社からお取り寄せします。
通常、3週間以内に発送いたします。
言語 : English

内容情報
Source: ENG
Academic Descriptors: A48204000 G45704600
Place of Publication: United States
Textual Format: Computer Applications
Academic Level: Extracurricular
Review:
Phoenix Public Library Holdings (Internal Code for CLS)
Table of Contents
 
Introduction How I Accidentally Became an App      xiii
Millionaire
The Happiest People on Earth                       xiii
The Appreneur Lifestyle                            xiv
Starting from a Hospital Bed                       xv
Game Plan                                          xvii
The Real Question                                  xvii
    Chapter 1 The Treasure in Your Hand: Why       1   (14)
    Mobile Apps Can Make You Rich
      A Bigger Opportunity than the Internet!      4   (2)
      Ludicrous Speed                              6   (2)
      Take Advantage of This Phenomenon Now        8   (1)
      The Players                                  8   (1)
      Apple--iPhone/iPad/iPod                      9   (2)
      Google Android                               11  (1)
      BlackBerry                                   11  (1)
      Setting Up Shop                              11  (1)
      Future Trends                                12  (1)
      Build a Gold Mine                            13  (2)
    Chapter 2 Install This First: The App          15  (18)
    Millionaire Mindset
      Winning Beliefs in the App Business          18  (4)
      Create a Golden Mindset                      22  (1)
      Qualities of a Winning Mindset               23  (10)
    Chapter 3 Discover the New World: The App      33  (24)
    Store
      Gathering Intelligence                       37  (2)
      Read Between the Apps                        39  (2)
      Two Types of Apps                            41  (1)
      App Discovery                                42  (2)
      How Developers Make Money                    44  (3)
      The Impulse Buy                              47  (3)
      Hooking the Customer                         50  (1)
      Traits of Successful Apps                    51  (3)
      Serious Fun                                  54  (3)
    Chapter 4 Your Golden App-ortunity: How to     57  (16)
    Create Hit Apps
      Don't Fall in Love with Your Idea            60  (2)
      Stop Hatin', Start Emulatin'                 62  (4)
      Learn from Existing Apps                     66  (1)
      Narrowing Down Your Ideas                    67  (2)
      Timing Is Everything                         69  (1)
      Taking Small Steps                           70  (3)
    Chapter 5 You're the Brains and They're the    73  (26)
    Brawn: How to Hire Great Programmers
      The Importance of Programmers                76  (1)
      What to Look for in Programmers              77  (5)
      Finding and Selecting Programmers            82  (6)
      How to Convey Your Idea                      88  (2)
      Testing Hired Programmers                    90  (3)
      How to Manage Programmers                    93  (2)
      How to Test Your Apps                        95  (4)
    Chapter 6 Sex App-eal: Marketing Basics to     99  (16)
    Attract More Buyers
      Dressed to Kill                              103 (1)
      Icons                                        104 (1)
      App Title                                    104 (2)
      Descriptions                                 106 (1)
      Screenshots                                  107 (2)
      Keywords                                     109 (2)
      Categories                                   111 (1)
      The Power of Free Apps                       112 (1)
      Course Correcting                            112 (3)
    Chapter 7 Keeping Score: What to Measure to    115 (16)
    Win the App Game
      The Stats that Matter                        118 (3)
      Tools for Tracking Stats                     121 (2)
      Using Stats to Your Advantage                123 (4)
      Paying Attention to Reviews                  127 (1)
      Cutting Your Losses                          128 (3)
    Chapter 8 Ninja Techniques that Will Grow      131 (18)
    Your Business: Advanced Marketing Tips and
    Tricks
      Hitting a Plateau                            134 (1)
      Your App Network                             134 (1)
      Nag Screens                                  135 (4)
      Promo Pages                                  139 (4)
      Push Notifications                           143 (1)
      Your Developer Network                       144 (1)
      Updates                                      145 (2)
      Paid Traffic                                 147 (2)
    Chapter 9 Show Me the Money! Monetizing        149 (24)
    Your Apps
      The Three Revenue Models                     152 (2)
      Banner Advertising                           154 (4)
      Affiliate Marketing                          158 (4)
      In-App Purchases                             162 (3)
      Translating Your Apps                        165 (3)
      Reinvesting in Your Business                 168 (1)
      Your Back End                                169 (1)
      Selling Your App Business                    170 (3)
    Chapter 10 Cruise Control: How to Automate     173 (14)
    and Monitor Your Business
      Be Dispensable                               176 (1)
      Setting Up Your Team                         177 (3)
      Remote Management                            180 (1)
      Outsourcing Your Life                        180 (1)
      The Seven Pillars of an App Business         181 (4)
      Your Daily Routine                           185 (2)
  Afterword: JUMP!                                 187 (4)
  Resources                                        191 (4)
      Website                                      191 (1)
      Market News and Research                     191 (1)
      Help Guides and Tutorials                    192 (1)
      Top Mobile App Development Outsourcing       193 (1)
      Sites
      Developer Platforms                          193 (2)
Acknowledgments                                    195 (2)
About the Author                                   197 (2)
Index                                              199
 

A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

Contents
Introduction How I Accidentally Became an App Millionaire xiii The Happiest People on Earth xiii The Appreneur Lifestyle xiv Starting from a Hospital Bed xv Game Plan xvii The Real Question xvii Chapter 1 The Treasure in Your Hand: Why Mobile Apps Can Make You Rich 1 A Bigger Opportunity than the Internet! 4 Ludicrous Speed 6 Take Advantage of This Phenomenon Now 8 The Players 8 Apple--iPhone/iPad/iPod 9 Google Android 11 BlackBerry 11 Setting Up Shop 11 Future Trends 12 Build a Gold Mine 13 Chapter 2 Install This First: The App Millionaire Mindset 15 Winning Beliefs in the App Business 18 Create a Golden Mindset 22 Qualities of a Winning Mindset 23 Chapter 3 Discover the New World: The App Store 33 Gathering Intelligence 37 Read Between the Apps 39 Two Types of Apps 41 App Discovery 42 How Developers Make Money 44 The Impulse Buy 47 Hooking the Customer 50 Traits of Successful Apps 51 Serious Fun 54 Chapter 4 Your Golden App-ortunity: How to Create Hit Apps 57 Don't Fall in Love with Your Idea 60 Stop Hatin', Start Emulatin' 62 Learn from Existing Apps 66 Narrowing Down Your Ideas 67 Timing Is Everything 69 Taking Small Steps 70 Chapter 5 You're the Brains and They're the Brawn: How to Hire Great Programmers 73 The Importance of Programmers 76 What to Look for in Programmers 77 Finding and Selecting Programmers 82 How to Convey Your Idea 88 Testing Hired Programmers 90 How to Manage Programmers 93 How to Test Your Apps 95 Chapter 6 Sex App-eal: Marketing Basics to Attract More Buyers 99 Dressed to Kill 103 Icons 104 App Title 104 Descriptions 106 Screenshots 107 Keywords 109 Categories 111 The Power of Free Apps 112 Course Correcting 112 Chapter 7 Keeping Score: What to Measure to Win the App Game 115 The Stats that Matter 118 Tools for Tracking Stats 121 Using Stats to Your Advantage 123 Paying Attention to Reviews 127 Cutting Your Losses 128 Chapter 8 Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks 131 Hitting a Plateau 134 Your App Network 134 Nag Screens 135 Promo Pages 139 Push Notifi cations 143 Your Developer Network 144 Updates 145 Paid Traffic 147 Chapter 9 Show Me the Money! Monetizing Your Apps 149 The Three Revenue Models 152 Banner Advertising 154 Affi liate Marketing 158 In-App Purchases 162 Translating Your Apps 165 Reinvesting in Your Business 168 Your BackEnd 169 Selling Your App Business 170 Chapter 10 Cruise Control: How to Automate and Monitor Your Business 173 Be Dispensable 176 Setting Up Your Team 177 Remote Management 180 Outsourcing Your Life 180 The Seven Pillars of an App Business 181 Your Daily Routine 185 Afterword: JUMP! 187 Resources 191 Website 191 Market News and Research 191 Help Guides and Tutorials 192 Top Mobile App Development Outsourcing Sites 193 Developer Platforms 193 Acknowledgments 195 About the Author 197 Index 199
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