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Smarter Branding without Breaking the Bank : Five Proven Marketing Strategies You Can Use Rigth Now to Build Your Business at Little or No Cost: Bence, Brenda: BOOKS KINOKUNIYA
詳細
Smarter Branding without Breaking the Bank : Five Proven Marketing Strategies You Can Use Rigth Now to Build Your Business at Little or No Cost
Smarter Branding without Breaking the Bank : Five Proven Marketing Strategies You Can Use Rigth Now to Build Your Business at Little or No Cost
著者名 Bence, Brenda
出版年月 : 2011/09
Binding : Paperback
ISBN : 9780982535318

BookWeb価格 : S$ 29.90
会員価格 : S$ 23.92

在庫情報 : 配送センターに在庫があります。
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言語 : English
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内容情報
Source: ENG
Table of Contents
 
Introduction
      You Don't Need Deep Pockets to Build a       11 (6)
      Strong Brand
    Know Your "Brand-Speak"
      Key Branding Terms & Developing a            17 (7)
      "Marketing Mindset"
    Don't Just Sit There on Your Assets
      The Five Brand-Building Resources You        24 (2)
      Already Have
    A GPS for Your Brand
      An Introduction to Brand-Building Asset      26 (11)
      #1 Positioning
    The Power of a Bull's Eye
      Core Positioning Element #1 Target Group     37 (5)
      Overview
    Draw Your Bow and Point Your Arrow
      Core Positioning Element #1 Target Group     42 (7)
      Application
    Meet Their Needs and You'll Succeed
      Core Positioning Element #2 Customer Needs   49 (7)
    "Frame" Your Competition
      Core Positioning Element #3 Competitive      56 (7)
      Framework
    What Have You Done for Me Lately?
      Core Positioning Element #4 Benefits         63 (6)
    Prove It!
      Core Positioning Element #5 Reasons Why      69 (9)
    Does Your Brand Have Personality?
      Core Positioning Element #6 Brand            78 (5)
      Character
    Pulling It All Together
      Your Brand's Complete Positioning            83 (7)
      Statement
    Don't Just Say...Do!
      Low-Cost Ways to Leverage Your               90 (8)
      Positioning Statement
    How Do Your Customers Need You? Let Us
    Count the Ways
      Brand-Building Asset #2 Customers:           98 (12)
      Uncovering Needs
    Hidden Diamonds in the Rough
      Brand-Building Asset #2 Customers: The       110(11)
      Value of Existing Customers
    Develop a Superiority Complex
      Brand-Building Asset #3 Your Products and    121(17)
      Services
    Walking, Talking Advertisements
      Brand-Building Asset #4 Your Team            138(13)
    Keep Your Customers Close and Your
    Competition Closer
      Brand-Building Asset #5 Your Competitors     151(8)
    Smarter Branding You Can Bank On
      A Few Final Words                            159(4)
About the Author                                   163(1)
Fast Track to Smarter Branding™---The        164(2)
Ultimate Package
Acknowledgments                                    166(1)
Suggested Books                                    167
 

You already have the resources you need to build a powerhouse brand. If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand that now serves clients in twenty-five countries and has offices in both the United States and Asia. Create a permanent marketing mindset for you and your team. Walk away with hundreds of low-cost or no-cost ideas to catapult your brand and increase your revenues - starting today. To find out about the companion workbook and video course, visit our website.living in contemporary Israel listening to Torah is also hearing a Zionist call for a Judaism with a renewed Torah that is a beam of spiritual, moral, political, and cultural light.Readers of this volume will gain Torah knowledge vitally relevant to our time and to their own lives.