Smarter Branding without Breaking the Bank : Five Proven Marketing Strategies You Can Use Rigth Now to Build Your Business at Little or No Cost 著者名 Bence, Brenda 出版社 : Global Insight Communications 出版年月 : 2011/09 Binding : Paperback ISBN : 9780982535318 BookWeb価格 : S$ 29.90 会員価格 : S$ 23.92 在庫情報 : 配送センターに在庫があります。 通常、5日以内に発送いたします。 言語 : English

 
Introduction
      You Don't Need Deep Pockets to Build a       11 (6)
      Strong Brand
    Know Your "Brand-Speak"
      Key Branding Terms & Developing a            17 (7)
      "Marketing Mindset"
    Don't Just Sit There on Your Assets
      The Five Brand-Building Resources You        24 (2)
      Already Have
    A GPS for Your Brand
      An Introduction to Brand-Building Asset      26 (11)
      #1 Positioning
    The Power of a Bull's Eye
      Core Positioning Element #1 Target Group     37 (5)
      Overview
    Draw Your Bow and Point Your Arrow
      Core Positioning Element #1 Target Group     42 (7)
      Application
    Meet Their Needs and You'll Succeed
      Core Positioning Element #2 Customer Needs   49 (7)
    "Frame" Your Competition
      Core Positioning Element #3 Competitive      56 (7)
      Framework
    What Have You Done for Me Lately?
      Core Positioning Element #4 Benefits         63 (6)
    Prove It!
      Core Positioning Element #5 Reasons Why      69 (9)
    Does Your Brand Have Personality?
      Core Positioning Element #6 Brand            78 (5)
      Character
    Pulling It All Together
      Your Brand's Complete Positioning            83 (7)
      Statement
    Don't Just Say...Do!
      Low-Cost Ways to Leverage Your               90 (8)
      Positioning Statement
    How Do Your Customers Need You? Let Us
    Count the Ways
      Brand-Building Asset #2 Customers:           98 (12)
      Uncovering Needs
    Hidden Diamonds in the Rough
      Brand-Building Asset #2 Customers: The       110(11)
      Value of Existing Customers
    Develop a Superiority Complex
      Brand-Building Asset #3 Your Products and    121(17)
      Services
    Walking, Talking Advertisements
      Brand-Building Asset #4 Your Team            138(13)
    Keep Your Customers Close and Your
    Competition Closer
      Brand-Building Asset #5 Your Competitors     151(8)
    Smarter Branding You Can Bank On
      A Few Final Words                            159(4)
About the Author                                   163(1)
Fast Track to Smarter Branding™---The        164(2)
Ultimate Package
Acknowledgments                                    166(1)
Suggested Books                                    167