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Creativity Now : Get Inspired, Create Ideas and Make Them Happen! (2ND): Wolff, Jurgen: BOOKS KINOKUNIYA
詳細
Creativity Now : Get Inspired, Create Ideas and Make Them Happen! (2ND)
Creativity Now : Get Inspired, Create Ideas and Make Them Happen! (2ND)
著者名 Wolff, Jurgen
出版社 : Ft Pr
出版年月 : 2012/07
Binding : Paperback
ISBN : 9780273770473

BookWeb価格 : S$ 26.75
会員価格 : S$ 24.08

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言語 : English
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内容情報
Source: ENG
Place of Publication: Great Britain
Edition: Subsequent
Table of Contents
 
Creative Success Manifesto                         x
    1 dreaming
      Go for Baroque                               4  (2)
      Go away                                      6  (2)
      Remember how to play                         8  (2)
      Why? What? When? Where? How?                 10 (2)
      Create your space                            12 (2)
      Get the right stuff                          14 (2)
      Be a streetcomber                            16 (2)
      Get physical!                                18 (2)
      Lose your limited thinking                   20 (2)
      You are not under arrest!                    22 (2)
      Make up a story                              24 (2)
      Go fishing with Edison                       26 (2)
      Use a mind machine                           28 (2)
      Find a mentor                                30 (2)
      Dare to daydream                             32 (2)
      Record your night dreams                     34 (2)
      Transform your inner critic                  36 (2)
      Go back to pen and paper                     38 (2)
      Stuff your head with facts                   40 (2)
      Take a nap                                   42 (2)
      Keep a swipe file                            44 (2)
      Balance your brain                           46 (2)
      Feed your brain                              48 (2)
      Create a goals board                         50 (2)
      Join the League of Adventurers               52 (4)
    2 originating
      Follow the four brainstorming guidelines     56 (2)
      Ask the ignorant                             58 (2)
      Try the opposite                             60 (2)
      Do a future interview                        62 (2)
      Force a word association                     64 (2)
      When you have a good idea - keep going!      66 (2)
      Start with the end                           68 (2)
      Apply your why, who, what, where and when    70 (2)
      questions
      Have a Trendstorming session                 72 (2)
      Use mind maps                                74 (2)
      Try Freewriting                              76 (2)
      Challenge all assumptions                    78 (2)
      Imagine someone else's solution              80 (2)
      Vary the attributes                          82 (2)
      Teach your problem                           84 (2)
      Make 1 + 1 equal 3                           86 (2)
      Summon your Originator alter ego             88 (2)
      Combine                                      90 (2)
      Learn from nature                            92 (2)
      Match your interests and your skills         94 (2)
      Fish in a different pond                     96 (2)
      Repurpose                                    98 (2)
      Steal their methods                          100(2)
      Eliminate creative blocks                    102(4)
      Believe in goosebumps                        106(4)
    3 applying
      Summon your Action Man or Woman alter ego    110(2)
      Create an action map                         112(2)
      To get, ask                                  114(2)
      Give them a taste                            116(2)
      To sell, pre-sell                            118(2)
      Use OPM                                      120(2)
      Declare a MAD                                122(2)
      Use the Pareto Principle                     124(2)
      Test a prototype                             126(2)
      Piggyback                                    128(2)
      Outsource                                    130(2)
      Keep an Ideas Box                            132(2)
      Create a loyalty card                        134(2)
      Give it a personality                        136(2)
      Keep it simple                               138(2)
      Ready, fire, aim!                            140(2)
      Look for the quirk                           142(2)
      Have a Plan B                                144(2)
      Make a not-to-do list                        146(2)
      Embrace procrastination                      148(2)
      Be the staff                                 150(2)
      Chunk and micro-chunk                        152(2)
      Use timepods                                 154(1)
      Use the Einstein levels                      155(3)
      Putting it all together                      158(8)
    4 adapting
      They became successful writers               166(2)
      His little lessons changed his life - and    168(2)
      many others', too
      They got money from the crowd                170(2)
      Her gift made her rich                       172(2)
      The real experts led them to success         174(2)
      Word of mouth took it from free to famous    176(2)
      A change of location made dinner             178(2)
      profitable
      They're winning breakthrough ideas           180(2)
      He combined two trends and created a third   182(2)
      They found customers who weren't being       184(2)
      served
      He deals with dirt-and cleans up             186(2)
      They keep your memory alive after you're     188(2)
      not
      This time ifs personal                       190(2)
      He's playing by the (biggest) book           192(2)
      They made travel less taxing                 194(2)
      They got people hooked                       196(2)
      She changed the medium and they got the      198(2)
      message
      She went back to the future                  200(2)
      She went from `vs' to `and'                  202(2)
      He unlocked his creativity                   204(2)
      He took a risk for Sin                       206(2)
      They took half measures to promote safety    208(2)
      She went from Mum to money                   210(2)
      She made the numbers add up                  212(2)
      She put others first                         214(2)
Afterword                                          216(1)
About the author                                   217(2)
Acknowledgements                                   219(1)
Index                                              220
 

Whatever you're creative agenda is, use this book to instantly generate new ideas. Attractive and easy-to-use, Creativity Now provides an instant source of inspiration for times when creative stimulation runs dry. This updated edition is packed full of innovative exercises, tips, tricks, stories and inspirational examples. You will find out how to unleash endless streams of ideas on any topic and turn them into a success. Both creative in content and format, each page has been designed to give you an instant jolt of inspiration the moment you look inside. Divided into four parts, you will find help with: 1) Dreaming - getting into the state of mind to invite new ideas. 2) Originating - different ways to come up with new, exciting and innovative ideas on any topic. 3) Applying - taking action and turning ideas into reality. 3) Adapting - how others successfully realised their dream. Bonus materials, including audio and video tips are available at www.CreativityNowOnline.com

Contents
CONTENTS Creative Success Manifesto Part 1Go away Remember how to play Why? What? When? Where? How? Create your space Get the right stuff Be a streetcomber Get physical Lose your limited thinking You are not under arrest! Make up a story Go fishing with Edison Use a mind machine Find a mentor Dare to daydream Record your night dreams Transform your inner critic Go back to pen and paper Stuff your head with facts Take a nap Keep a swipe file Balance your brain Feed your brain Create a goals board Join the League of Adventurers Part 2: Originating Follow the four brainstorming guidelines Ask the ignorant Try the opposite Do a future interview Force a word association When you have a good idea -- keep going! Start with the end Apply your why, who, what, where, and when questions Have a Trendstorming session Use mind maps Try Freewriting Challenge all assumptions Imagine someone else's solution Vary the attributes &; Teach your problem Make 1 + 1 equal 3 Summon your Originator alter ego Combine Learn from nature Match your interests and your skills Fish in a different pond Repurpose Steal their methods Eliminate creative blocks Believe in goosebumps Part 3: Applying Summon your Action Man or Woman alter ego Create an action map To get, ask Give them a taste To sell, pre-sell Use OPM Declare a MAD Use the Pareto Principle Test a prototype Piggyback Outsource Keep an Ideas Box Create a loyalty card Give it a personality Keep it simple Ready, fire, aim! Look for the quirk Have a plan B Make a not-to-do list Embrace procrastination Be the staff Chunk and micro-chunk Use timepods Use the Einstein levels Putting it all together Part 4: Adapting They became successful writers His little lessons changed his life--and many others', too They got money from the crowd &nbnbspsp; Her gift made her rich The real experts led them to success Word of mouth took it from free to famous A change of location made dinner profitable They're winning breakthrough ideas He combined two trends and created a third They found customers who weren't being served He deals with dirt -- and cleans up They keep your memory alive after you're not This time it's personal He's playing by the (biggest) book They made travel less taxing They got people hooked She changed the medium and they got the message She went back to the future She went from 'vs.' to 'and' He unlocked his creativity He took a risk for Sin They took half measures to promote safety She went from Mum to money She made the numbers add up She put others first Afterword About the author Index nbsp; &np;