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The E-Myth Enterprise : How to Turn a Great Idea into a Thriving Business: Gerber, Michael E.: BOOKS KINOKUNIYA
詳細
The E-Myth Enterprise : How to Turn a Great Idea into a Thriving Business
The E-Myth Enterprise : How to Turn a Great Idea into a Thriving Business
著者名 Gerber, Michael E.
出版社 : Harperbusiness
出版年月 : 2010/08
Binding : Paperback
ISBN : 9780061733826

BookWeb価格 : S$ 25.39
会員価格 : S$ 20.31

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言語 : English
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内容情報
Source: ENG
Academic Descriptors: A48204000
Place of Publication: United States
Academic Level: Extracurricular
Table of Contents
 
Foreword                                           xiii
          Ken Blanchard
Preface How Pig and Bear Went into Business        xix
Introduction                                       xxi
    One The E-Myth Enterprise and the Position     3   (20)
    of One: A Business Exists Only as It Is
    Perceived by Others
    Two The E-Myth Entrepreneur and the Five       23  (14)
    Essential Skills
    Three The E-Myth Enterprise Matrix: The        37  (14)
    Four Categories of Preference
    Four The First Category of Preference: The     51  (30)
    Visual Ideal
    Five The Second Category of Preference: The    81  (34)
    Emotional Ideal
    Six The Third Category of Preference: The      115 (26)
    Functional Ideal
    Seven The Fourth Category of Preference:       141 (8)
    The Financial Ideal
    Eight The E-Myth Perspective                   149 (16)
    Nine Shooting for the Moon                     165 (20)
To Build Your E-Myth Enterprise                    185 (2)
Index                                              187
 

Got a great idea to start a business? So now what? "E-Myth Enterprise" explores the requirements that any new business must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors-through four fundamental categories-visual, emotional, functional, and financial. Together these form the twin strategies every entrepreneur must use to design a business. The latest book in the Gerber franchise, "E-Myth Enterprise" completes a training program any entrepreneur can use to fulfill his or her dream, and serves as a follow-up to "Awakening the Entrepreneur Within", showing would-be entrepreneurs how to put a great idea to work. Next, readers can turn to "E-Myth Revisited" for tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding. Following this, "The E-Myth Manager" provides essential guidance for the management of any business. Finally, for advice on how to take an existing business to the next level of growth and opportunity, readers can turn to "E-Myth Mastery".
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