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Design Like Apple : Seven Principles for Creating Insanely Great Products, Services, and Experiences: Edson, John/ Beck, Ernest (CON): BOOKS KINOKUNIYA
Book Details
Design Like Apple : Seven Principles for Creating Insanely Great Products, Services, and Experiences
Design Like Apple : Seven Principles for Creating Insanely Great Products, Services, and Experiences
Publisher : John Wiley & Sons Inc
Published Date : 2012/07
Binding : Hardcover
ISBN : 9781118290316

BookWeb Price : S$ 40.61
Kinokuniya Privilege Card member price : S$ 36.55

Availability Status : In stock at the Fulfillment Centre.
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Language : English
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Book Description
Source: ENG
Place of Publication: United States
Academic Level: Professional
Review:
Baker & Taylor Forecast - June 2012
Table of Contents
 
    Design Makes All the Difference
      Beauty, ingenuity, and charisma create: a    8  (32)
      unique competitive advantage
    Design the Organization
      Nurture taste, talent, and a design          40 (28)
      culture
    The Product Is the Marketing
      Great products sell themselves               68 (20)
    Design Is Systems Thinking
      Product and context are one                  88 (18)
    Design Out Loud
      Prototype to perfection                      106(26)
    Design 15 for People
      Connect with your customer                   132(20)
    Design with Conviction
      Commit to a unique voice                     152(18)
    Design Like Apple
      Bring it all together                        170
 

Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

Contents
Introductionthe Difference: How beauty, ingenuity and charisma create a unique competitive advantage Chapter 2: Design The Organization: Nurturing taste, talent and a design culture Chapter 3: The Product Is the Marketing: Great Products Sell Themselves Chapter 4: Design Is Systems Thinking: Product and context are one. Chapter 5: Design Out Loud: Prototyping to Perfection Chapter 6: Design Is For People: Connecting with Your Customer Chapter 7: Design With Conviction: Commit to a unique voice Conclusion Index
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