SECTION I VISUAL COMMUNICATION
    1 Infographics 101                             3  (18)
      What Are Infographics?                       3  (4)
        Infographics Defined                       3  (3)
        Infographic History                        6  (1)
      The Science of Visualization                 7  (5)
        Hardwiring                                 7  (1)
        Easy on the Mind                           7  (4)
        Visual Learning                            11 (1)
      Why Infographics Work for Business           12 (4)
        Easy to Digest                             12 (3)
        Shareability                               15 (1)
        The "Cool" Factor                          16 (1)
      Endnotes                                     16 (5)
  SECTION II BUSINESS INFORMATION NEEDS
    2 Visualizing Numbers and Concepts             21 (14)
      Statistics                                   21 (5)
        Using Data to Tell a Story                 22 (2)
        The Benefits of Visualizing Research       24 (1)
        Understanding the Risks                    25 (1)
      Ideas and Concepts                           26 (8)
        Using Visual Metaphors                     27 (3)
        Using Cartoons to Communicate Your Ideas   30 (3)
        Case Study: The Kronos "Time Well          33 (1)
        Spent" Cartoon Series
      Endnotes                                     34 (1)
    3 Visualizing How Things Work and Are          35 (22)
    Connected
      Process                                      35 (7)
        The Jargon Dilemma                         37 (1)
        Infographics Help Explain What You Do      38 (4)
      Hierarchy                                    42 (5)
        Business Hierarchies                       42 (5)
      Relationships                                47 (8)
        Simplified Systems Thinking                49 (1)
        Business Models                            49 (6)
      Endnotes                                     55 (2)
    4 Visualizing Who, When, and Where             57 (18)
      Personality                                  57 (8)
        Brand Humanization                         58 (2)
        Infographic Resumes                        60 (5)
      Chronology                                   65 (4)
        Business Timelines                         65 (4)
      Geography                                    69 (3)
        Business Maps                              69 (3)
      Endnotes                                     72 (3)
  SECTION III CREATING INFOGRAPHICS
    5 Infographic Prep Work                        75 (12)
      Purpose                                      77 (5)
        Understanding Your Audiences'              77 (1)
        Information Needs
        Audience Analysis                          77 (2)
        Setting Infographic Objectives             79 (3)
      The Art of Observation                       82 (4)
        Seeing                                     82 (1)
        Listening                                  83 (3)
      Endnotes                                     86 (1)
    6 Processing Your Ideas                        87 (12)
      Recording Your Thoughts                      87 (3)
        I'm Not an Artist                          87 (1)
        Different Ways to Document                 88 (2)
      Info-Synthesis                               90 (8)
        The Five W's (and One H) of Infographics   94 (4)
      Endnotes                                     98 (1)
    7 Designing Your Infographics                  99 (20)
      The Critics                                  99 (1)
      Infographic DIY                              100(8)
        An Infographic Rant                        100(3)
        The DIY Infographic Formula                103(5)
      Outsourcing                                  108(10)
        Going Pro                                  109(5)
        Working with Students                      114(4)
      Endnotes                                     118(1)
    8 Publishing Your Infographics                 119(18)
      Audience Research                            119(1)
      Online Publishing Channels                   120(13)
        Infographic Home Base                      122(4)
        Infographic Outposts                       126(7)
      Offline Publishing Opportunities             133(1)
      Endnotes                                     133(4)
  SECTION IV BUSINESS VALUE
    9 Infographics as an Internal and External     137(20)
    Communication Tool
      Using Infographics to Build Your Brand       137(16)
        The Business of Infographics               138(1)
        Content Marketing                          139(9)
        Promoting Your Infographics                148(5)
      Infographics Inside the Organization         153(2)
        Internal Adoption of Infographics          153(1)
        Internal Communication Opportunities       154(1)
      Endnotes                                     155(2)
    10 Infographic ROI                             157(8)
      Measuring the VOI (Value of Infographics)    159(6)
        Tangible Metrics                           160(3)
        Intangible Benefits                        163(2)
    11 Infographic Resources                       165(24)
      Guide to Visual Elements                     165(10)
      Infographic Tools                            175(4)
        Visualization Tools                        175(3)
        Design Elements                            178(1)
      Further Reading                              179(2)
        The Back of the Napkin: Solving            179(1)
        Problems and Selling Ideas with Pictures
        Creating More Effective Graphs             179(1)
        Envisioning Information                    180(1)
        Graph Design for the Eye and Mind          180(1)
        Information Graphics: A Comprehensive      180(1)
        Illustrated Reference
        Information Visualization: Perception      180(1)
        for Design
        Marks and Meaning, version zero            180(1)
        Now You See It: Simple Visualization       181(1)
        Techniques for Quantitative Analysis
        Slide:ology: The Art and Science of        181(1)
        Creating Great Presentations
        Visual Language: Global Communication      181(1)
        for the 21st Century
        The Wall Street Journal Guide to           181(1)
        Information Graphics: The Dos and
        Don'ts of Presenting Data, Facts, and
        Figures
      Information Designers, Consultants, and      181(8)
      Agencies
        Agencies                                   182(2)
        Freelance Designers                        184(3)
        Consultants                                187(2)
Index                                              189