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Scenarios : The Art of Strategic Conversation (2ND): Van Der Heijden, Kees: BOOKS KINOKUNIYA
Book Details
Scenarios : The Art of Strategic Conversation (2ND)
Scenarios : The Art of Strategic Conversation (2ND)
Publisher : John Wiley & Sons Inc
Published Date : 2005/01
Binding : Hardcover
ISBN : 9780470023686

BookWeb Price : S$ 103.69
Kinokuniya Privilege Card member price : S$ 82.95

Availability Status : Available for order from suppliers.
Usually dispatches within 3 - 4 weeks.
Language : English

Book Description
Source: ENG
Academic Descriptors: A48404234 A48140000
Place of Publication: United States
Edition: Subsequent
Academic Level: Graduate
Table of Contents
 
Preface                                            ix
PART ONE: The Context                              1  (50)
    1. 1965 to 1990: Five Discoveries at Shell     3  (8)
    2. Introduction to Scenario-teased Planning    11 (10)
    3. Three Competing Paradigms in Strategic      21 (30)
    Management
PART TWO: The Principles of Scenario-based         51 (102)
Planning
    4. Strategising                                53 (10)
    5. The Business Idea of an Organisation        63 (28)
    6. The Uncertain Environment                   91 (22)
    7. Scenario Analysis                           113(18)
    8. Scenarios and the Strategic Conversation    131(22)
PART THREE: The Practice of Scenario-based         153(136)
Planning
    9. The Practitioner's Art                      155(38)
  10. Articulation of the Business Idea            193(16)
  11. Competitive Positioning                      209(10)
  12. Scenario Development                         219(54)
  13. Option Planning                              273(16)
PART FOUR: Institutionalising Scenario-based       289(54)
Planning
  14. The Management of Change                     291(8)
  15. Planning Process                             299(24)
  16. The Informal Strategic Conversation          323(20)
Conclusion                                         343(4)
References                                         347(4)
Index                                              351
 
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