Creative Success Manifesto                         x
    1 dreaming
      Go for Baroque                               4  (2)
      Go away                                      6  (2)
      Remember how to play                         8  (2)
      Why? What? When? Where? How?                 10 (2)
      Create your space                            12 (2)
      Get the right stuff                          14 (2)
      Be a streetcomber                            16 (2)
      Get physical!                                18 (2)
      Lose your limited thinking                   20 (2)
      You are not under arrest!                    22 (2)
      Make up a story                              24 (2)
      Go fishing with Edison                       26 (2)
      Use a mind machine                           28 (2)
      Find a mentor                                30 (2)
      Dare to daydream                             32 (2)
      Record your night dreams                     34 (2)
      Transform your inner critic                  36 (2)
      Go back to pen and paper                     38 (2)
      Stuff your head with facts                   40 (2)
      Take a nap                                   42 (2)
      Keep a swipe file                            44 (2)
      Balance your brain                           46 (2)
      Feed your brain                              48 (2)
      Create a goals board                         50 (2)
      Join the League of Adventurers               52 (4)
    2 originating
      Follow the four brainstorming guidelines     56 (2)
      Ask the ignorant                             58 (2)
      Try the opposite                             60 (2)
      Do a future interview                        62 (2)
      Force a word association                     64 (2)
      When you have a good idea - keep going!      66 (2)
      Start with the end                           68 (2)
      Apply your why, who, what, where and when    70 (2)
      questions
      Have a Trendstorming session                 72 (2)
      Use mind maps                                74 (2)
      Try Freewriting                              76 (2)
      Challenge all assumptions                    78 (2)
      Imagine someone else's solution              80 (2)
      Vary the attributes                          82 (2)
      Teach your problem                           84 (2)
      Make 1 + 1 equal 3                           86 (2)
      Summon your Originator alter ego             88 (2)
      Combine                                      90 (2)
      Learn from nature                            92 (2)
      Match your interests and your skills         94 (2)
      Fish in a different pond                     96 (2)
      Repurpose                                    98 (2)
      Steal their methods                          100(2)
      Eliminate creative blocks                    102(4)
      Believe in goosebumps                        106(4)
    3 applying
      Summon your Action Man or Woman alter ego    110(2)
      Create an action map                         112(2)
      To get, ask                                  114(2)
      Give them a taste                            116(2)
      To sell, pre-sell                            118(2)
      Use OPM                                      120(2)
      Declare a MAD                                122(2)
      Use the Pareto Principle                     124(2)
      Test a prototype                             126(2)
      Piggyback                                    128(2)
      Outsource                                    130(2)
      Keep an Ideas Box                            132(2)
      Create a loyalty card                        134(2)
      Give it a personality                        136(2)
      Keep it simple                               138(2)
      Ready, fire, aim!                            140(2)
      Look for the quirk                           142(2)
      Have a Plan B                                144(2)
      Make a not-to-do list                        146(2)
      Embrace procrastination                      148(2)
      Be the staff                                 150(2)
      Chunk and micro-chunk                        152(2)
      Use timepods                                 154(1)
      Use the Einstein levels                      155(3)
      Putting it all together                      158(8)
    4 adapting
      They became successful writers               166(2)
      His little lessons changed his life - and    168(2)
      many others', too
      They got money from the crowd                170(2)
      Her gift made her rich                       172(2)
      The real experts led them to success         174(2)
      Word of mouth took it from free to famous    176(2)
      A change of location made dinner             178(2)
      profitable
      They're winning breakthrough ideas           180(2)
      He combined two trends and created a third   182(2)
      They found customers who weren't being       184(2)
      served
      He deals with dirt-and cleans up             186(2)
      They keep your memory alive after you're     188(2)
      not
      This time ifs personal                       190(2)
      He's playing by the (biggest) book           192(2)
      They made travel less taxing                 194(2)
      They got people hooked                       196(2)
      She changed the medium and they got the      198(2)
      message
      She went back to the future                  200(2)
      She went from `vs' to `and'                  202(2)
      He unlocked his creativity                   204(2)
      He took a risk for Sin                       206(2)
      They took half measures to promote safety    208(2)
      She went from Mum to money                   210(2)
      She made the numbers add up                  212(2)
      She put others first                         214(2)
Afterword                                          216(1)
About the author                                   217(2)
Acknowledgements                                   219(1)
Index                                              220