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Thinking, Fast and Slow -- Paperback: Kahneman, Daniel: BOOKS KINOKUNIYA
Book Details
Thinking, Fast and Slow -- Paperback
Thinking, Fast and Slow -- Paperback
Publisher : Penguin Books Ltd
Published Date : 2012/05
Binding : Paperback
ISBN : 9780141033570

BookWeb Price : S$ 24.61
Kinokuniya Privilege Card member price : S$ 22.15

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<Description>

The New York Times Bestseller, acclaimed by author such as Freakonomics co- author Steven D. Levitt, Black Swan author Nassim Nicholas Taleb and Nudge co- author Richard Thaler, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions.

Why is there more chance we'll believe something if it's in a bold type face?
Why are judges more likely to deny parole before lunch?
Why do we assume a good-looking person will be more competent?

The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.
Book Description
Table of Contents
 
Introduction                                       3  (16)
  PART I TWO SYSTEMS
    1 The Characters of the Story                  19 (12)
    2 Attention and Effort                         31 (8)
    3 The Lazy Controller                          39 (11)
    4 The Associative Machine                      50 (9)
    5 Cognitive Ease                               59 (12)
    6 Norms, Surprises, and Causes                 71 (8)
    7 A Machine for Jumping To Conclusions         79 (10)
    8 How Judgments Happen                         89 (8)
    9 Answering an Easier Question                 97 (12)
  PART II HEURISTICS AND BIASES
    10 The Law of Small Numbers                    109(10)
    11 Anchors                                     119(10)
    12 The Science of Availability                 129(8)
    13 Availability, Emotion, and Risk             137(9)
    14 Tom W's Specialty                           146(10)
    15 Linda: Less Is More                         156(10)
    16 Causes Trump Statistics                     166(9)
    17 Regression to The Mean                      175(10)
    18 Taming Intuitive Predictions                185(14)
  PART III OVERCONFIDENCE
    19 The Illusion of Understanding               199(10)
    20 The Illusion of Validity                    209(13)
    21 Intuitions vs. Formulas                     222(12)
    22 Expert Intuition: When Can We Trust It?     234(11)
    23 The Outside View                            245(10)
    24 The Engine of Capitalism                    255(14)
  PART IV CHOICES
    25 Bernoulli's Errors                          269(9)
    26 Prospect Theory                             278(11)
    27 The Endowment Effect                        289(11)
    28 Bad Events                                  300(10)
    29 The Fourfold Pattern                        310(12)
    30 Rare Events                                 322(12)
    31 Risk Policies                               334(8)
    32 Keeping Score                               342(11)
    33 Reversals                                   353(10)
    34 Frames and Reality                          363(14)
  PART V TWO SELVES
    35 Two Selves                                  377(9)
    36 Life as a Story                             386(5)
    37 Experienced Well-Being                      391(7)
    38 Thinking about Life                         398(10)
Conclusions                                        408(11)
Appendix A Judgment under Uncertainty              419(14)
Appendix B Choices, Values, and Frames             433(16)
Notes                                              449(34)
Acknowledgments                                    483(2)
Index                                              485
 

The "New York Times" Bestseller, acclaimed by author such as Freakonomics co-author Steven D. Levitt, Black Swan author Nassim Nicholas Taleb and Nudge co-author Richard Thaler, "Thinking Fast and Slow" offers a whole new look at the way our minds work, and how we make decisions. Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.
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