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Perfect Phrases for Creativity and Innovation : Hundreds of Ready-to-Use Phrases for Breakthrough Thinking, Inventive Problem Solving, and Team Collab: Eriksen, Karen: BOOKS KINOKUNIYA
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Perfect Phrases for Creativity and Innovation : Hundreds of Ready-to-Use Phrases for Breakthrough Thinking, Inventive Problem Solving, and Team Collab
Perfect Phrases for Creativity and Innovation : Hundreds of Ready-to-Use Phrases for Breakthrough Thinking, Inventive Problem Solving, and Team Collab
Publisher : McGraw-Hill
Published Date : 2012/03
Binding : Paperback
ISBN : 9780071782944

BookWeb Price : S$ 17.07
Kinokuniya Privilege Card member price : S$ 15.36

Availability Status : In stock at the Fulfillment Centre.
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Language : English
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Book Description
Source: ENG
Academic Descriptors: A48140000 A48400300
Place of Publication: United States
Continuations: Monograph Series,any number
Academic Level: Professional

This title provides the right phrase for every situation...Every time. In today's fast-moving economy and competitive climate, developing a creative, innovative workforce is absolutely essential for success. "Perfect Phrases for Creativity and Innovation" provides hundreds of ready-to-use phrases for building the kind of exciting, solution-driven work environment that turns average companies into industry leaders. From creating powerful teams to prioritizing ideas to rewarding success, this hands-on guide offers the language and proven tools to help you: jump-start your own creativity; trigger whole-brain, divergent thinking in your employees; inspire teams to collaborate in new, effective ways; and, transform every team into an innovation and more importantly some clear guidance on how to use them." (Paul Berney, Managing Director Europe, Mobile Marketing Association). "The authors have done a terrific job discussing the compelling case studies and carefully elaborating on the lessons learned.Mobile marketing is a very effective way to engage consumers and brands to create a win-win solution, and this book explains how to achieve it." (Chetan Sharma, President, Chetan Sharma Consulting, and coauthor of "Mobile Advertising"). About the book today, integrating a mobile marketing platform into existing communication channels can be the difference between success and failure. Marketing has evolved by leaps in bounds in just the past few years. If you haven't already 'gone mobile,' you need to start now. Yesterday was too late. Written by top researchers at Bog'azici University in conjunction with Turkey's leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects you with customers in new, unique, and potentially profitable ways. The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior.Filled with case studies from Turkcell's impressive portfolio of clients, "Mobile Marketing" covers: The Basics of Mobile Marketing - short message service (SMS), multimedia messaging services (MMS), Internet, interactive voice response (IVR), games, services, and more; Unique Value Propositions - convenience, personalization, localization, privacy, and more; Factors Influencing Mobile Consumer Behavior - demographics, cultural values, consumer history, social network data, peer pressure, and more; and, Mobile Markets of the Future - health services, distance learning, emergency services, television, commerce, government services, and more.referral marketing are brilliant and just plain common sense. Advisors will embrace his book as the new referral bible. -- SYDNEY LEBLANC, founding editor of Registered Rep magazine; partner of LeBlanc and Company "Embrace Steve's advice if you'd like to see your practice growth become effortless, boundless, and fun!" -- MARIE SWIFT, CEO, Impact Communications, columnist for Financial Planning magazine, and author of Become a Media Magnet10: Sell the Benefit Chapter 11: Unleash Your Customer's Inner Genius Chapter 12: Create Wow Moments Chapter 13: Rehearse the Script Chapter 14: Deliver a Consistent Experience Part III: Setting the Stage Chapter 15: Eliminate the Clutter Chapter 16: Pay Attention to Design Details Chapter 17: Design Multisensory Experiences Conclusion: The Soul of Apple Notes IndexReally Get Direct about Creating Value John Greco, President and CEO, Direct Marketing Association Chapter 2: Perplexing New Realities Marketers Face Today Richard Cross, CEO, Cross World Network and Coauthor of Customer Bonding Chapter 3: Media Allocation for a Mass Networking Era Don Schultz, Ph.D., Professor Emeritus-in-Service of Integrated Marketing Communication, Northwestern University Chapter 4: Direct Goes Emotional with New iDTV Advertising Lucas Donat, CEO, Donat/Wald, a Pioneering iDTV Agency Chapter 5: More Sales, Less Cost: Optimizing Each Consumer Engagement Michael Caccavale, Founder and CEO, Pluris Marketing Chapter 6: SEM and SEO: Core Drivers of iDirect Success David Hughes, CEO, The Search Agency Chapter 7: Mobile: Holding iDirect in the Palm of Your Customer's Hand Michael Becker, Cofounder and Vice President Mobile Strategies of iLoop Mobile; Coauthor Web Marketing All-in-One for Dummies, Contributing Author to Mobile Internet for Dummies, and Coeditor of the International Journal of Mobile Marketing Chapter 8: Using Psychology to Drive Digital Behavior Melissa Read, Ph.D.,Vice President of Research and Innovation, Engauge Chapter 9: E-Mail Life Support at Home and the Office Jeanniey Mullen, Executive Chairwoman, E-Mail Experience Council (eec); Executive Vice President and Chief Marketing Officer, Zinio and VIVmag LLC; and Coauthor of Email Marketing: An Hour a Day Chapter 10: Conversation: What Matters Most for Marketers Now Joseph Jaffe, Author, Join the Conversation; President and Chief Interruptor, crayon Greg Verdino, Chief Strategy Officer of the Marketing Consultancy, crayon Chapter 11: iDirect Marketing at Best Buy for Business Janet Rubio, Chief Insights Officer, Engauge Chapter 12: iBrands: The New Face of the Consumer Michael McCathren, Conversation Catalyst, Chick-fil-A, Inc. Chapter 13: The Keys to iDirect Marketing Success Tim Suther, Senior Vice President, Global Multichannel Marketing Services, Acxiom Appendix Index Meet the Authors About DMA About Engauge About Stan Rapp