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The Power of Habit : Why We Do What We Do in Life and Business
出版社 :
Random House Inc
出版日期 : 2012/02
Binding : Hardcover
ISBN : 9781400069286
BookWeb售价 : 纪伊国屋KPC会员价 : S$ 25.56 库存资料 : 目前供货中心有库存。 通常在5个工作天内递送 语言 : English |
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<Description>
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
书籍简介
Source： ENG
Academic Descriptors： A11330000 A48404220
Place of Publication： United States
Academic Level： Extracurricular
Review：
Kirkus Reviews 2011 December #2
Baker & Taylor Forecast - February 2012
Booklist Reviews 2012 March #1
Baker & Taylor Book Watch Fall 2012
Business Week Reviews 2012 March #3
Academic Descriptors： A11330000 A48404220
Place of Publication： United States
Academic Level： Extracurricular
Review：
Kirkus Reviews 2011 December #2
Baker & Taylor Forecast - February 2012
Booklist Reviews 2012 March #1
Baker & Taylor Book Watch Fall 2012
Business Week Reviews 2012 March #3
Table of Contents
Prologue: The Habit Cure xi
PART ONE The Habits of Individuals
1 The Habit Loop
How Habits Work 3 (28)
2 The Craving Brain
How to Create New Habits 31 (29)
3 The Golden Rule of Habit Change
Why Transformation Occurs 60 (37)
PART TWO The Habits of Successful
Organizations
4 Keystone Habits, or The Ballad of Paul
O'Neill
Which Habits Matter Most 97 (30)
5 Starbucks and The Habit of Success
When Willpower Becomes Automatic 127(27)
6 The Power of A Crisis
How Leaders Create Habits Through Accident
Design 154(28)
7 How Target Knows What You Want Before You
do
When Companies Predict (and Manipulate) 182(33)
Habits
PART THREE The Habits of Societies
8 Saddleback Church and The Montgomery Bus
Boycott
How Movements Happen 215(30)
9 The Neurology of Free Will
Are We Responsible for Our Habits? 245(30)
Appendix
A Reader's Guide to Using These Ideas 275(12)
Acknowledgments 287(4)
A Note on Sources 291(2)
Notes 293(62)
Index 355
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