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The Power of Habit : Why We Do What We Do in Life and Business: Duhigg, Charles: BOOKS KINOKUNIYA
The Power of Habit : Why We Do What We Do in Life and Business
The Power of Habit : Why We Do What We Do in Life and Business
作者: Duhigg, Charles
出版社 : Random House Inc
出版日期 : 2012/02
Binding : Hardcover
ISBN : 9781400069286

BookWeb售价 : S$ 47.11
纪伊国屋KPC会员价 : S$ 37.69

库存资料 : 会从供应商进货。
语言 : English


In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
Source: ENG
Academic Descriptors: A11330000 A48404220
Place of Publication: United States
Academic Level: Extracurricular
Kirkus Reviews 2011 December #2
Baker & Taylor Forecast - February 2012
Booklist Reviews 2012 March #1
Baker & Taylor Book Watch Fall 2012
Business Week Reviews 2012 March #3
Table of Contents
Prologue: The Habit Cure                           xi
  PART ONE The Habits of Individuals
    1 The Habit Loop
      How Habits Work                              3  (28)
    2 The Craving Brain
      How to Create New Habits                     31 (29)
    3 The Golden Rule of Habit Change
      Why Transformation Occurs                    60 (37)
  PART TWO The Habits of Successful
    4 Keystone Habits, or The Ballad of Paul
      Which Habits Matter Most                     97 (30)
    5 Starbucks and The Habit of Success
      When Willpower Becomes Automatic             127(27)
    6 The Power of A Crisis
      How Leaders Create Habits Through Accident
      Design                                       154(28)
    7 How Target Knows What You Want Before You
      When Companies Predict (and Manipulate)      182(33)
  PART THREE The Habits of Societies
    8 Saddleback Church and The Montgomery Bus
      How Movements Happen                         215(30)
    9 The Neurology of Free Will
      Are We Responsible for Our Habits?           245(30)
      A Reader's Guide to Using These Ideas        275(12)
      Acknowledgments                              287(4)
      A Note on Sources                            291(2)
Notes                                              293(62)
Index                                              355