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Winning the Story Wars : Why Those Who Tell-And Live-the Best Stories Will Rule the Future
出版年月 : 2012/07
Binding : Hardcover
ISBN : 9781422143568
BookWeb価格 : MYR 102.60 会員価格 : MYR 92.34 在庫情報 : 専門取次会社からお取り寄せします。 通常、3週間以内に発送いたします。 言語 : English |
内容情報
Source： ENG
Place of Publication： United States
Academic Level： Professional
Review：
Choice Reviews 2013 January
PW Reviews 2012 April #3
Place of Publication： United States
Academic Level： Professional
Review：
Choice Reviews 2013 January
PW Reviews 2012 April #3
Table of Contents
Prologue 1 (10)
Part One THE BROKEN WORLD OF STORYTELLING 11 (90)
1 The Story Wars Are All Around Us 13 (22)
2 The Five Deadly Sins 35 (20)
3 The Myth Gap 55 (24)
4 Marketing's Dark Art 79 (22)
Part Two SHAPING THE FUTURE 101(134)
Interlude: A Creation Myth for Marketers 103(8)
5 Tell the Truth, Part I: The Art of 111(34)
Empowerment Marketing
Basic Training: Identifying Your Values 135(10)
6 Tell the Truth, Part II: The Hero's 145(36)
Journey
Basic Training: Designing Your Core Story 166(15)
Elements
7 Be Interesting: Freaks, Cheats, and 181(32)
Familiars
Basic Training: Generating Your Stories 201(12)
8 Live the Truth 213(22)
Epilogue 235(4)
Appendix 239(2)
Further Reading 241
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