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Winning the Story Wars : Why Those Who Tell-And Live-the Best Stories Will Rule the Future: Sachs, Jonah: BOOKS KINOKUNIYA
詳細
Winning the Story Wars : Why Those Who Tell-And Live-the Best Stories Will Rule the Future
Winning the Story Wars : Why Those Who Tell-And Live-the Best Stories Will Rule the Future
著者名 Sachs, Jonah
出版年月 : 2012/07
Binding : Hardcover
ISBN : 9781422143568

BookWeb価格 : MYR 126.29
会員価格 : MYR 113.66

在庫情報 : 専門取次会社からお取り寄せします。
通常、3週間以内に発送いたします。
言語 : English

内容情報
Source: ENG
Place of Publication: United States
Academic Level: Professional
Review:
Choice Reviews 2013 January
PW Reviews 2012 April #3
Table of Contents
 
Prologue                                           1  (10)
  Part One THE BROKEN WORLD OF STORYTELLING        11 (90)
    1 The Story Wars Are All Around Us             13 (22)
    2 The Five Deadly Sins                         35 (20)
    3 The Myth Gap                                 55 (24)
    4 Marketing's Dark Art                         79 (22)
  Part Two SHAPING THE FUTURE                      101(134)
      Interlude: A Creation Myth for Marketers     103(8)
    5 Tell the Truth, Part I: The Art of           111(34)
    Empowerment Marketing
      Basic Training: Identifying Your Values      135(10)
    6 Tell the Truth, Part II: The Hero's          145(36)
    Journey
      Basic Training: Designing Your Core Story    166(15)
      Elements
    7 Be Interesting: Freaks, Cheats, and          181(32)
    Familiars
      Basic Training: Generating Your Stories      201(12)
    8 Live the Truth                               213(22)
Epilogue                                           235(4)
Appendix                                           239(2)
Further Reading                                    241
 

Successful video entrepreneur Jonah Sachs shows how those who tell (and live) the best stories will rule the future. Does your brand tell a story? In "Winning the Story Wars", globally recognized storyteller, designer and entrepreneur Jonah Sachs argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. Above that, they may become humanity's greatest hope for the future. It's no surprise that most of today's marketing messages are swallowed up in a flood of noise the minute they hit the market, with thousands of ads and emails hitting each recipient on a weekly basis. And those recipients, empowered by social media tools and on-demand viewing, will ignore you in favor of something they'd prefer to seek out themselves. In "Winning the Story Wars", Sachs systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.The President and co-founder of Free Range Studios, Sachs has been a David among Goliaths helping hundreds of for-profit and non-profit organizations rise above the din with campaigns built around the internal structures of ancient myth. Even with a modest budget, his first two viral media efforts - "The Meatrix" and "Store Wars" - alone yielded forty million viewers. Drawing on the wisdom of Carl Jung and Joseph Campbell, Sachs will guide readers to harness myth-making powers of their very own. Weaving prescriptive tools throughout the book, Sachs will help communicators: identify and learn the best myth structures at work today; find a tight-knit audience of evangelists to spread the word; foster the image of their audience as potential heroes; and, watch the message take on a life of its own. This book will speak to the message-makers in any type of company or organization. The "Story Wars" have long been underway, now it's time for heroic communicators to turn the tides away from simple selling, and towards real inspiration.