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Essentials of Business Research : A Guide to Doing Your Research Project: Wilson, Jonathan: BOOKS KINOKUNIYA
Book Details
Essentials of Business Research : A Guide to Doing Your Research Project
Essentials of Business Research : A Guide to Doing Your Research Project
Publisher : Sage Pubns Ltd
Published Date : 2010/05
Binding : Paperback
ISBN : 9781848601338

BookWeb Price : MYR 487.33
Kinokuniya Privilege Card member price : MYR 438.60

Availability Status : Out of stock.
The item is subject to availability at publisher.We will e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged upon delivery.
Language : English

Book Description
Source: ENG
Place of Publication: Great Britain
Academic Level: Undergraduate
Table of Contents
 
        List of Figures                            xii
        List of Tables                             xiv
Preface                                            xvi
Acknowledgements                                   xviii
    1 An introduction to business research         1    (30)
      Introduction                                 1    (1)
      The meaning of research                      2    (1)
      Business research                            3    (1)
      Why research is important                    4    (3)
      Key concepts of research                     7    (9)
      How business research links to the           16   (1)
      organization
      Research skills                              16   (4)
      Research process                             20   (2)
      Differences between academic and             22   (1)
      organizational research
      The role of the supervisor                   23   (4)
      Summary and conclusion                       27   (1)
      Case study                                   27   (1)
      You're the supervisor                        28   (1)
      Common questions and answers                 28   (1)
      References                                   29   (1)
      Further reading                              30   (1)
    2 Developing a research topic                  31   (23)
      Introduction                                 31   (1)
      Nature of your topic                         32   (5)
      What makes a good research topic?            37   (5)
      How to develop research questions            42   (4)
      How to develop aims and objectives           46   (3)
      Theory, research questions and objectives    49   (2)
      Summary and conclusion                       51   (1)
      Case study                                   52   (1)
      You're the supervisor                        52   (1)
      Common questions and answers                 52   (1)
      References                                   53   (1)
      Further reading                              53   (1)
    3 Conducting a literature review               54   (25)
      Introduction                                 54   (1)
      Nature of a literature review                55   (2)
      Literature review process                    57   (5)
      Sources of literature                        62   (6)
      Critical review                              68   (1)
      Structure of a literature review             69   (6)
      Summary and conclusion                       75   (1)
      Case study                                   76   (1)
      You're the supervisor                        76   (1)
      Common questions and answers                 76   (1)
      References                                   77   (1)
      Further reading                              78   (1)
    4 Addressing ethical issues                    79   (23)
      Introduction                                 79   (1)
      The nature of ethics                         80   (5)
      Why do I need to learn about ethics?         85   (1)
      Ethical responsibilities to research         85   (9)
      stakeholders
      Ethics across cultures                       94   (1)
      Ethical approval for research involving      94   (4)
      human subjects
      Summary and conclusion                       98   (1)
      Case study                                   99   (1)
      You're the supervisor                        99   (1)
      Common questions and answers                 100  (1)
      References                                   100  (1)
      Further reading                              101  (1)
    5 Establishing a research design               102  (32)
      Introduction                                 102  (1)
      Types of research study                      103  (2)
      Nature of your research design               105  (1)
      Types of research design                     106  (5)
      The time horizon                             111  (5)
      Testing the quality of research              116  (7)
      The research proposal                        123  (7)
      Summary and conclusion                       130  (1)
      Case study                                   131  (1)
      You're the supervisor                        131  (1)
      Common questions and answers                 131  (1)
      References                                   132  (1)
      Further reading                              133  (1)
    6 Primary data collection                      134  (35)
      Introduction                                 134  (1)
      What are primary data?                       135  (1)
      Primary data collection options              136  (1)
      Introduction to questionnaires and           137  (1)
      interviews
      Interviews                                   138  (10)
      Questionnaires                               148  (11)
      Observation                                  159  (3)
      How to conduct fieldwork within your own     162  (1)
      organization
      Cultural issues and data collection          162  (2)
      A mixed methods approach to data             164  (1)
      collection
      Your project supervisor and primary data     164  (1)
      collection
      Research in action - Tesco plc               165  (1)
      Summary and conclusion                       166  (1)
      Case study                                   167  (1)
      You're the supervisor                        167  (1)
      Common questions and answers                 167  (1)
      References                                   168  (1)
      Further reading                              168  (1)
    7 Using secondary data                         169  (19)
      Introduction                                 169  (1)
      What are secondary data?                     170  (1)
      Reasons for basing your research project     171  (1)
      entirely on secondary data
      Business and secondary data                  172  (1)
      Reliance on the Internet as a secondary      173  (1)
      data source
      The distinction between literature review    174  (1)
      and secondary data analysis
      Classifying secondary data                   174  (3)
      The advantages of secondary data             177  (1)
      The disadvantages of secondary data          178  (3)
      Evaluating Secondary data                    181  (2)
      Presenting secondary data                    183  (1)
      Your project supervisor and secondary data   184  (1)
      Summary and conclusion                       184  (1)
      Case study                                   185  (1)
      You're the supervisor                        185  (1)
      Common questions and answers                 186  (1)
      References                                   187  (1)
      Further reading                              187  (1)
    8 Sampling                                     188  (23)
      Introduction                                 188  (1)
      Stages in the sampling process               189  (17)
        Stage 1 Clearly define your target         189  (2)
        population
        Stage 2 Select your sampling frame         191  (1)
        Stage 3 Choose your sampling               191  (10)
        technique(s)
        Stage 4 Determine your sample size         201  (4)
        Stage 5 Collect your data                  205  (1)
        Stage 6 Assess your response rate          205  (1)
      Research in action - Innocent Drinks         206  (1)
      Summary and conclusion                       207  (1)
      Case study                                   208  (1)
      You're the supervisor                        208  (1)
      Common questions and answers                 208  (1)
      References                                   209  (1)
      Further reading                              210  (1)
    9 Analyzing quantitative data                  211  (42)
      Introduction                                 211  (1)
      What is quantitative data analysis?          212  (2)
      Preparing your data for analysis             214  (3)
      Summarizing and presenting your data         217  (6)
      Describing your data                         223  (11)
      Inferential statistics                       234  (15)
      How do I know which statistical tests to     249  (1)
      use?
      Statistical software packages                249  (1)
      Summary and conclusion                       250  (1)
      Case study                                   250  (1)
      You're the supervisor                        251  (1)
      Common questions and answers                 251  (1)
      References                                   252  (1)
      Further reading                              252  (1)
    10 Analyzing qualitative data                  253  (20)
      Introduction                                 253  (1)
      What is qualitative analysis?                254  (1)
      Steps in qualitative analysis                255  (1)
      Transcribing your data                       256  (2)
      Reading and generating categories, themes    258  (4)
      and patterns
      Interpreting your findings                   262  (1)
      Approaches to qualitative analysis           263  (3)
      Quantifying qualitative data                 266  (2)
      Which qualitative approach should I use      268  (1)
      to analyze my data?
      Qualitative analytical software packages     268  (1)
      Summary and conclusion                       269  (1)
      Case study                                   269  (1)
      You're the supervisor                        270  (1)
      Common questions and answers                 271  (1)
      References                                   271  (1)
      Further reading                              272  (1)
    11 Writing up and presenting your research     273  (27)
      Introduction                                 273  (1)
      Where to start - writing up                  274  (6)
      Structure of a research project              280  (8)
      What are the criteria for evaluating a       288  (1)
      research project?
      Presenting your research project             288  (8)
      Common errors found in student research      296  (1)
      projects
      Writing up and your project supervisor       296  (1)
      Summary and conclusion                       297  (1)
      Case study                                   297  (1)
      You're the supervisor                        298  (1)
      Common questions and answers                 298  (1)
      References                                   299  (1)
      Further reading                              299  (1)
Glossary                                           300  (10)
Index                                              310
 

"Essentials of Business Researchis a concise, student-friendly text that cuts through the jargon of research methods terminology to present a clear guide to the basics of methodology in a business and management context. This extremely accessible book is informed throughout by the use of clear case studies and examples that serve to bring the research process to life for student readers. Unusually for a Methods text, Wilson also explicitly considers the importance of the supervisor in the dissertation process, and explains for the reader what lecturers are looking for from their students at every stage of the process in a good research project. This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations.Key features of this title include the following: 'You're the Supervisor' sections help students to meet their learning outcomes; 'Common questions and answers' provide students with an invaluable point of reference for some of the challenges they are likely to face while undertaking their research project; there is a comprehensive section on ethical issues students need to consider when undertaking their research project; and, a full student glossary. The book is packed throughout with student-friendly features such as helpful diagrams, student case studies, chapter objectives, annotated further reading sections and summary and references at the end of each chapter. "Essentials of Business Research" is accompanied by a companion website containing an array of material for lecturers and students including: multiple choice questions to enable students to test their knowledge and progress; chapter-by-chapter links to academic journal articles demonstrating each method's application; chapter-by-chapter links to youtube resources to provide further context; and, chapter-by-chapter powerpoint slides to help lecturers and students.

Contents
An Introduction to Business Research Developing a Research Topic Conducting a Literature Review Addressing Ethical Issues Establishing a Research Design Primary Data Collection Using Secondary Data Sampling Analyzing Quantitative Data Analyzing Qualitative Data Writing up and Presenting Your Research