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Hour between Dog and Wolf : Risk-taking, Gut Feelings and the Biology of Boom and Bust -- Hardback: Coates, John: BOOKS KINOKUNIYA
Book Details
Hour between Dog and Wolf : Risk-taking, Gut Feelings and the Biology of Boom and Bust -- Hardback
Hour between Dog and Wolf : Risk-taking, Gut Feelings and the Biology of Boom and Bust -- Hardback
Published Date : 2012/05
Binding : Hardcover
ISBN : 9780007413515

BookWeb Price : MYR 118.50
Kinokuniya Privilege Card member price : MYR 106.65

Availability Status : Available for order from suppliers.
Usually dispatches within 3 weeks.

Book Description

Martin Scorsese's 'The Wolf of Wall Street' exposes the excesses of the trading floor - but if you want to know more about the biology that drives this risky business, neuroscientist John Coates can explain it all. Now shortlisted for the 2012 Financial Times and Goldman Sachs Business Book of the Year Award and the Wellcome Trust Book Prize, this startling and unconventional book sees neuroscientist and former Wall Street trader John Coates explain something we have long suspected: that we think with our body as well as our brain. And this only intensifies when we take risks; at work, in sport and on the financial markets. Making and losing money provokes an overwhelming biological response, and this can alter the way we behave. Could this bodily turmoil lead to the kind of irrational behaviour that so regularly upsets the global economy? In a series of groundbreaking experiments, Coates has shown that under the pressure of risk our biology transforms us into different people. Traders and investors are especially prone, becoming revved-up and testosterone-driven when on a winning streak, and tentative and risk-averse when cowering from losses.Revealing the biology of bubbles and crashes, The Hour Between Dog and Wolf sheds new and surprising light on issues that affect us all.