Mid-Century Ads: Advertising from the Mad Men Era, 2 Vols. : Dtsch.-Engl.-Französ. 25 Jahre TASCHEN (2012. 800 S. 25,5 cm)
Published Date : 2012/03
Binding : Paperback
ISBN : 9783836528344
BookWeb Price : MYR 243.83
Kinokuniya Privilege Card member price : MYR 219.45
Availability Status :
Available for order from suppliers.
Usually dispatches within 3 weeks.
Language : English
Academic Descriptors： KNO5860
The Big Idea. American print advertising in the 50s and 60s. Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the "Big Idea." At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight to the zeitgeist of the time. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.Contents
Developing Object-Oriented Multimedia Software Contents; Developing Object-Oriented Multimedia Software; by Philipp Ackermann; 1 Introduction; 1.1 What is Multimedia?; 1.1.1 Integration and Interaction with Continuous Media; 1.1.2 Multimedia Hardware; 1.1.3 Multimedia Applications; 1.2 Developing Multimedia Applications; 1.2.1 Problems of Multimedia Productions; 1.2.2 Developing Multimedia Software; 1.2.3 Problems of Current Multimedia Toolkits; 2 Software Engineering Aspects; 2.1 Design Considerations; 2.1.1 Creating Models with Computers; 2.1.2 Modeling through Programming; 2.1.3 Programming Methods; 2.1.4 The Role of Evolutionary Prototypes; 2.1.5 The Software Development Process; 2.2 Object-Oriented Software Development; 2.2.1 Object-Oriented Design; 2.2.2 Object-Oriented Programming Languages; 2.2.3 Class Libraries and Building Blocks; 2.2.4 Design Patterns; 2.2.5 Frameworks; 2.2.6 Application Frameworks; 2.2.7 Components and Run-time Environments; 3 The MET++ Multimedia Application Framework; 3.1 The ET++ Application Framework; 3.1.1 Building Blocks; 3.1.2 Application Framework and User Interaction Elements; 3.1.3 Portability Layer; 3.1.4 Data and Converter Framework; 3.1.5 Exploration Environment; 3.2 The MET++ Multimedia Framework Extensions; 3.2.1 System Overview; 3.2.2 Hardware Platforms of the Development Environment; 3.2.3 3D Graphics; 3.2.4 Audio and Music; 3.2.5 Video; 3.2.6 Time Synchronization; 3.2.7 Hyperlinks; 3.2.8 File Converters; 4 The Time Synchronization Framework; 4.1 Multimedia Synchronization; 4.2 Specification of Media Presentations; 4.2.1 Temporal Specification; 4.2.2 Object-Based Event Composition; 4.3 Time Events; 4.3.1 Basic Event Class; 4.3.2 Grouping of Events; 4.3.3 Grouping Classes with Temporal Layout Strategies; 4.4 Time-dynamic Media Objects; 4.4.1 Temporal Wrappers; 4.4.2 Time Functions; 4.4.3 Local Time Warping; 4.5 Real-time Presentation; 4.5.1 Real-Time Clock; 4.5.2 Presentation Time; 4.5.3 Interactive Control of Presentations; 4.6 Visualization of Temporal Structures; 4.6.1 Event Graph; 4.6.2 Time Composition View; 4.7 Direct Manipulation of Temporal Structures; 4.7.1 Time Function Editing; 4.7.2 Event Transformations and Grouping; Color Plates; 5 The Graphics and Animation Framework; 5.1 Integrating 2D and 3D Graphics; 5.1.1 Integration Concepts; 5.1.2 Implementation and Cross-Platform Portability; 5.1.3 3-Dimensional Views; 5.1.4 Camera Manipulations; 5.2 3D Models; 5.2.1 3D Objects and 3D Views; 5.2.2 3D Object Picking; 5.2.3 Handles for 3D Object Manipulations; 5.2.4 Programming 3D Graphics Applications; 5.3 Animations; 5.3.1 Keyframe Animations; 5.3.2 Animated 2D Graphics; 5.3.3 Synchronized Screen Update; 5.3.4 Animated 3D Graphics; 5.3.5 Direct Manipulation of Trajectories; 6 The Audio and Music Framework; 6.1 Digital Audio Processing; 6.1.1 Audio Signal Flow; 6.1.2 Audio Input/Output; 6.1.3 Audio Samples in Memory and Files; 6.1.4 CD-Audio and Digital Audio Tape; 6.1.5 Sound Generators; 6.1.6 Filters and Effects; 6.1.7 Audio Flow Programming; 6.1.8 Interactive Patch Editor; 6.2 Musical Structures; 6.2.1 Musical Interpretation Context; 6.2.2 Notes and chords; 6.2.3 Musical Performance; 6.2.4 Common Music Notation; 6.2.5 Music Instruments; 6.2.6 Score Converters; 7 The Image and Video Framework; 7.1 Image Processing; 7.1.1 Image Display and Data Representation; 7.1.2 Image Editing; 7.2 Video Integration; 7.2.1 Video Processing Layers; 7.2.2 Video Signal Flow; 7.2.3 Video Input; 7.2.4 Video Display; 7.2.5 Video Compression; 7.2.6 Movie Playback and Recording; 7.2.7 Off-line Video Post-Processing; 7.2.8 Network Video Transmission; 7.3 Remote Video Control; 7.3.1 Remote Video Preview; 7.3.2 Remote Video Recording; 8 Rapid Application Development by Reusing Frameworks; 8.1 Multimedia; 8.1.1 The medit Multimedia Editor; 8.1.2 The Skydiving Tutorial; 8.2 Hypermedia; 8.2.1 Hyperlinking; 8.2.2 Embedded Documents; 8.2.3 The mwrite Hypertext Editor; 8.2.4 Online Help; 8.2.5 World Wide Web Browser; 8.3 Augmented User Interfaces and Metaphors; 8.3.1 Three-Dimensional User Interface Components; 8.3.2 Audio Feedback; 8.3.3 Audio Mixing Front-Ends; 8.4 Scientific Visualization; 8.4.1 Geoid; 8.4.2 Medical Data; 8.4.3 Simulation Models; 8.4.4 Data Visualization and Sonification; 8.5 Visual Programming Environment; 8.5.1 User Interface Builder; 8.5.2 Executable Documents; 9 Summary; 9.1 Conclusion; 9.2 Consequences; 9.3 Outlook; Appendix A The C++ Programming Language; A.1 C++ Notation; A.2 Graphical Class and Object Diagrams; A.3 Naming Conventions and C++ Coding Guidelines; A.4 C++ Source Code Excerpts; Appendix B MET++ Software Distribution; B.1 Availability; B.2 Installation; B.2.1 Platforms; B.2.2 Directory Structure; B.2.3 Installation Procedure; B.3 The ETRC Resource File; List of Classes; List of Programs; Bibliography; Index;