MALAYSIA
Law
Welcome Guest | Login
SEARCH
Advanced
Believing Brain : From Spiritual Faiths to Political Convictions - How We Construct Beliefs and Re -- Paperback: Shermer, Michael: BOOKS KINOKUNIYA
Book Details
Believing Brain : From Spiritual Faiths to Political Convictions - How We Construct Beliefs and Re -- Paperback
Believing Brain : From Spiritual Faiths to Political Convictions - How We Construct Beliefs and Re -- Paperback
Published Date : 2012/06
Binding : Paperback
ISBN : 9781780335292

BookWeb Price : MYR 48.90
Kinokuniya Privilege Card member price : MYR 44.01

Availability Status : Our fulfillment centre has the item in stock.
Usually dispatches within 3 working days.
Stock Information
Store Shelf Location Click here Stock
Kuala Lumpur D17-08, D14-01 Map
Important
  • While every attempt has been made to ensure stock availability, occasionally we do run out of stock at our stores.
  • Retail store and online prices may vary.
  • To confirm availability and pricing, please call the store directly.
Retail Store Contact Details and Operating Hours

Book Description

Synthesizing thirty years of research, psychologist and science historian, Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally looks for and finds patterns - and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop. In "The Believing Brain", Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our belief matches reality.