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Brain Bugs : How the Brain's Flaws Shape Our Lives (Reprint): Buonomano, Dean: BOOKS KINOKUNIYA
Book Details
Brain Bugs : How the Brain's Flaws Shape Our Lives (Reprint)
Brain Bugs : How the Brain's Flaws Shape Our Lives (Reprint)
Publisher : W W Norton & Co Inc
Published Date : 2012/08
Binding : Paperback
ISBN : 9780393342222

BookWeb Price : MYR 64.40
Kinokuniya Privilege Card member price : MYR 57.96

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Language : English
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Book Description
Source: ENG
Academic Descriptors: A60750000 A11242600
Academic Level: Extracurricular
Baker & Taylor Forecast - July 2012

The human brain is more beautiful and complex than anything we could ever build but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain. Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes a step further, examining how our brains function - and malfunction - in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, this lively, surprising tour of mental glitches and how they arise gives us the tools to hone our cognitive strengths while recognising our inherent weaknesses.