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Abandon -- Paperback: Cabot, Meg: BOOKS KINOKUNIYA
Book Details
Abandon -- Paperback
Abandon -- Paperback
Publisher : Pan Macmillan
Published Date : 2011/05
Binding : Paperback
ISBN : 9780330453851

BookWeb Price : MYR 98.67
Kinokuniya Privilege Card member price : MYR 88.80

Availability Status : Out of stock.
The item is subject to availability at publisher.We will e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged upon delivery.

Book Description

Last year, Pierce died - just for a moment. And when she was in the space between life and death, she met John: tall dark and terrifying, it's his job to usher souls from one realm to the next. There's a fierce attraction between them, but Pierce knows that if she allows herself to fall for John she will be doomed to a life of shadows and loneliness in the underworld. But now things are getting dangerous for her, and her only hope is to do exactly what John says ...BG BH BI BJ BL BM BN BO BR BS BT BV BW BY BZ CC CD CF CG CH CI CK CL CM CN CO CR CS CU CV CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FO FR GA GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GW GY HK HM HN HR HT HU ID IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU OM PA PE PF PG PK PL PM PN PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR ST SV SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UY UZ VA VC VE VG VN VU WF WS YE YT YU ZM ZWSoft Matter Gradient Surfaces is an invaluable resource for chemists, physicists, biologists, and engineers, and anyone who would like to take advantage of these unique soft matter building blocks.

Contents
Contributors vii Preface xi 1 Gradient LibrariesUbiquitous Phenomenon to Accelerate Experimentation 1 Michael J. Fasolka 2 Classification of Key Attributes of Soft Material Gradients 19 Jan Genzer and Rajendra R. Bhat 3 Discovery and Optimization of Sensing Materials Using Discrete and Gradient Arrays 47 Radislav A. Potyrailo 4 Colliding Self-Assembly Waves in Organosilane Monolayers 93 Kirill Efimenko, Ali E. Ozcam, Jan Genzer, Daniel A. Fischer, Fredrick R. Phelan, and Jack F. Douglas 5 Orientational Anchoring of Liquid Crystals on Surfaces Presenting Continuous Gradients in Composition 109 Jugal K. Gupta, Kirill Efimenko, Daniel A. Fischer, Jan Genzer, and Nicholas L. Abbott 6 Continuous Infusion Microchannel Approach to Generate Composition Gradients from Viscous Polymer Solutions 129 Pratyay Basak, Pedro Zapata, Keith Reed, Ismael Gomez, and J. Carson Meredith 7 Gradient Assembly of Complex Surfaces for Sensing, Fabrication, and High Throughput Analysis 145 Andrew C. Hillier 8 Making Gradient Patterns by Electron-Beam Chemical Lithography with Monomolecular Resists 199 Nirmalya Ballav, Andreas Terfort, and Michael Zharnikov 9 Electrochemical Mapping for Polymer Chemical and Physical Gradients 229 Roger H. Terrill, Xuejun Wang, and Paul W. Bohn 10 Directed Assembly of Block Copolymer Films: Effects of Rough Substrates and Thermal Fields 257 Manish M. Kulkarni, Alamgir Karim, and Kevin G. Yager 11 Hydrogel Gradients by Self-Initiated Photografting and Photopolymerization: Preparation, Characterization, and Protein Interactions 279 Tobias Ekblad, Andreas Larsson, and Bo Liedberg 12 Polymer Gradients: Responsive Grafted Layers 303 Igor Luzinov and Sergiy Minko 13 Bioactive Self-Assembled Monolayer Gradients 329 Nicole M. Moore and Matthew L. Becker 14 Morphology Gradients on Different Size Scales and Their Application in Biological Studies 365 Christian Zink and Nicholas D. Spencer 15 Molecularly Defined Peptide Spacing Gradients for Cell Guidance 383 Vera C. Hirschfeld-Warneken and Joachim P. Spatz 16 Motion of Drops on Gradient Surfaces 407 R. Shankar Subramanian Index 431Have the Courage to Pursue Your Innovation-Before It Is Obvious to the Market. Play #53: Invest in the Long Term with a Prototype That Sets a Strong Foundation. Play #54: Follow the Lead of Companies That Are Loved by Their Customers. Play #55: Don't Do It All Yourself; Reuse, Don't Rebuild. Play #56: Embrace Transparency in Everything You Do or Be Transparent and Build Trust. Play #57: Let Your Customers Drive Innovation. Play #58: Make It Easy for Customers to Adopt. Play #59: Transcend Technical Paradigms. Play #60: Provide a Marketplace for Solutions. Play #61: Harness Customers' Ideas. Play #62: Develop Communities of Collaboration (aka Love Everybody). Play #63: Evolve by Intelligent Reaction Part 6 The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line. Play #64: The Business of Business Is More Than Business. Play #65: Integrate Philanthropy from the Beginning. Play #66: Make a Foundation Part of Your Business Model Play #67: Choose a Cause That Makes Sense and Get Experts on Board. Play #68: Share the Model. Play #69: Build a Great Program by Listening to the Constituents. Play #70: Create a Self-Sustaining Model. Play #71: Share Your Most Valuable Resources-Your Product and Your People. Play #72: Involve Your Partners, Your Vendors, Your Network. Play #73: Let Employees Inspire the Foundation. Play #74: Have Your Foundation Mimic Your Business. Part 7 The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets. Play #75: Build Global Capabilities into Your Product. Play #76: Inject Local Leaders with Your Corporate DNA. Play #77: Choose Your Headquarters and Territories Wisely. Play #78: Box Above Your Weight. Play #79: Scale Without Overspending. Play #80: Understand Sequential Growth. Play #81: Uphold a One-Company Attitude Across Borders. Play #82: Follow Strategy, Not Opportunity. Play #83: Going Far? Take a Partner. Going Fast? Go Alone. Play #84: Fine-Tune Your International Strategy. Play #85: Send Missionaries to Build New Markets Play #86: Handle Global Disputes with Diplomacy (aka Light and Love). Play #87: Edit an Overarching Outlook. Play #88: Bring Old Tricks to New Regions. Play #89: Don't Use a "Seagull Approach"; the Secret to Global Success Is Commitment. Part 8 The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul. Play #90: Don't Underestimate Your Financial Needs. Play #91: Consider Fundraising Strategies Other Than Venture Capital. Play #92: Use Internet Models to Reduce Start-Up Costs. Play #93: Set Yourself Up Properly from the Beginning, Then Allow Your Financial Model to Evolve. Play #94: Measure a Fast-Growing Company on Revenue, Not Profitability. Play #95: Build a First-Class Financial Team. Play #96: Be Innovative and Edgy in Everything You Do-Except When It Comes to Your Finances. Play #97: When It Comes to Compliance, Always Play by the Rules. Play #98: Focus on the Future. Play #99: Allow for Change as Your Company Grows. Part 9 The Leadership Playbook: How to Create Alignment-the Key to Organizational Success. Play #100: Use V2MOM to Focus Your Goals and Align Your Organization. Play #101: Use a Top-Down and Bottom-Up Approach. Play #102: Build a Recruiting Culture. Play #103: Recruiting Is Sales. Play #104: Keep Your Standards High as You Grow. Play #105: How to Retain Top Talent. Play #106: The Importance of Mahalo. Play #107: Build Loyalty by Doing the Right Thing. Play #108: Challenge Your Best People with New Opportunities. Play #109: Solicit Employee Feedback-and Act on It. Play #110: Leverage Everything The Final Play. Play #111: Make Everyone Successful. Notes. About the Author. Index.Contextual Knowledge Formulation 170 10.3.2 Contextual Relevance 173 10.4 Spatial Context and Optimization 177 10.4.1 Introduction 177 10.4.2 Low-Level Visual Information Processing 177 10.4.3 Initial Region-Concept Association 178 10.4.4 Final Region-Concept Association 179 10.5 Conclusions 181 11 Reasoning for Multimedia Analysis 183 Nikolaos Simou, Giorgos Stoilos, Carsten Saathoff, Jan Nemrava, Vojtech Sv'atek, Petr Berka and Vassilis Tzouvaras 11.1 Fuzzy DL Reasoning 184 11.1.1 The Fuzzy DL f-SHIN 184 11.1.2 The Tableaux Algorithm 185 11.1.3 The FiRE Fuzzy Reasoning Engine 187 11.2 Spatial Features for Image Region Labeling 192 11.2.1 Fuzzy Constraint Satisfaction Problems 192 11.2.2 Exploiting Spatial Features Using Fuzzy Constraint Reasoning 193 11.3 Fuzzy Rule Based Reasoning Engine 196 11.4 Reasoning over Resources Complementary to Audiovisual Streams 201 12 Multi-Modal Analysis for Content Structuring and Event Detection 205 Noel E. O'Connor, David A. Sadlier, Bart Lehane, Andrew Salway, Jan Nemrava and Paul Buitelaar 12.1 Moving Beyond Shots for Extracting Semantics 206 12.2 A Multi-Modal Approach 207 12.3 Case Studies 207 12.4 Case Study 1: Field Sports 208 12.4.1 Content Structuring 208 12.4.2 Concept Detection Leveraging Complementary Text Sources 213 12.5 Case Study 2: Fictional Content 214 12.5.1 Content Structuring 215 12.5.2 Concept Detection Leveraging Audio Description 219 12.6 Conclusions and Future Work 221 13 Multimedia Annotation Tools 223 Carsten Saathoff, Krishna Chandramouli, Werner Bailer, Peter Schallauer and Raphael Troncy 13.1 State of the Art 224 13.2 SVAT: Professional Video Annotation 225 13.2.1 User Interface 225 13.2.2 Semantic Annotation 228 13.3 KAT: Semi-automatic, Semantic Annotation of Multimedia Content 229 13.3.1 History 231 13.3.2 Architecture 232 13.3.3 Default Plugins 234 13.3.4 Using COMM as an Underlying Model: Issues and Solutions 234 13.3.5 Semi-automatic Annotation: An Example 237 13.4 Conclusions 239 14 Information Organization Issues in Multimedia Retrieval Using Low-Level Features 241 Frank Hopfgartner, Reede Ren, Thierry Urruty and Joemon M. Jose 14.1 Efficient Multimedia Indexing Structures 242 14.1.1 An Efficient Access Structure for Multimedia Data 243 14.1.2 Experimental Results 245 14.1.3 Conclusion 249 14.2 Feature Term Based Index 249 14.2.1 Feature Terms 250 14.2.2 Feature Term Distribution 251 14.2.3 Feature Term Extraction 252 14.2.4 Feature Dimension Selection 253 14.2.5 Collection Representation and Retrieval System 254 14.2.6 Experiment 256 14.2.7 Conclusion 258 14.3 Conclusion and Future Trends 259 Acknowledgement 259 15 The Role of Explicit Semantics in Search and Browsing 261 Michiel Hildebrand, Jacco van Ossenbruggen and Lynda Hardman 15.1 Basic Search Terminology 261 15.2 Analysis of Semantic Search 262 15.2.1 Query Construction 263 15.2.2 Search Algorithm 265 15.2.3 Presentation of Results 267 15.2.4 Survey Summary 269 15.3 Use Case A: Keyword Search in ClioPatria 270 15.3.1 Query Construction 270 15.3.2 Search Algorithm 270 15.3.3 Result Visualization and Organization 273 15.4 Use Case B: Faceted Browsing in ClioPatria 274 15.4.1 Query Construction 274 15.4.2 Search Algorithm 276 15.4.3 Result Visualization and Organization 276 15.5 Conclusions 277 16 Conclusion 279 Raphael Troncy, Benoit Huet and Simon Schenk References 281 Author Index 301 Subject Index 303Kinetic Studies. 24.5 Conclusions. 25 Membrane Prepared via Plasma Modification ( Marek Bryjak and Irena Gancarz ). 25.1 Introduction. 25.2 Membrane Treatment with Microwave Plasma. 25.3 Modes of Plasma Use. 25.4 Plasma of Nonpolymerisable Gas. 25.5 Plasma of Polymerisable Species. 25.6 Plasma-Induced Grafting. 26 Enzyme-Immobilised Polymer Membranes for Chemical Reactions ( Tadashi Uragami ). 26.1 Introduction. 26.2 Brief Review of the Preparation Method of Enzyme-Immobilised Polymer Membranes. 26.3 Preparation of Enzyme-Immobilised Polymer Membranes. 26.4 Applications of Enzyme-Immobilised Polymer Membranes as Membrane Reactors. 26.5 Final Remarks and Conclusions. Final Remarks ( Angelo Basile and Fausto Gallucci ). 1 Introduction. 2 Membranes for Membrane Reactors. 2.1 Inorganic Membranes. 2.2 Organic Membranes. 3 Epilogue. References. Index.secondary poisoning impacts with any formulation type 241 8.6 Impacts resulting from abuse cases regardless of formulation 242 8.7 Conclusions 243 9 Conclusions, recommendations and the way forward 251 Ngaio Richards 9.1 Wildlife mortality stemming from intentional misuse and legal/labelled use of carbofuran 251 9.2 Overall recommendations and the way forward 253 9.2.1 Address and mitigate the root causes of human-wildlife conflict 253 9.2.2 Increase grassroots educational initiatives 254 9.2.3 Enhance analytical capacity and increase sampling, testing and monitoring efforts 254 9.2.4 Conduct studies in critical but currently under-represented subjects 255 9.2.5 Coordinate international monitoring and conservation efforts 256 9.2.6 Address outstanding policy and accountability issues 256 Appendix 260 References 261 Index 263Offi ce Web Apps 575 Offi ce Web Apps Patching 575 New PowerShell OWA Cmdlets 576 Summary 577 CHAPTER 16: INSTALLING AND CONFIGURING AZURE WORKFLOW SERVER 579 Enchancements in Workfl ow 579 Workfl ow in SharePoint 2010 580 Workfl ow in SharePoint 2013 581 New Workfl ow Architecture in SharePoint 2013 581 SharePoint Designer Enhancements 583 Installing and Confi guring Windows Azure Workfl ow Server 584 Hardware and Software Requirements 584 Workfl ow Manager Install 586 Step-by-Step Install 587 Managing Web Application Settings 597 Creating SharePoint 2013 Workfl ows 598 Templates 598 Creating a Custom Workfl ow Using SharePoint Designer 2013 600 Workfl ow Visualization Using Visio 2013 609 Creating Custom Workfl ows Using Visual Studio 2012 610 Summary 611 CHAPTER 17: INTEGRATING OFFICE CLIENTS WITH SHAREPOINT 613 What Offi ce 2013 and SharePoint 2013 Share in Common 614 Connecting to SharePoint from within Microsoft Offi ce 2013 Applications 614 Determining When a Document Is Being Actively Co-Authored 615 Live Co-Authoring Compatibility with Other Offi ce Versions 616 Backstage View 616 Taking a Look at the Document Panel 618 Connecting to Offi ce 2013 from SharePoint 2013 620 Integrating SharePoint 2013 with Word 2013 622 Comparing Document Versions 622 Working with Document Barcodes 623 Using Quick Parts 623 Blogging in Microsoft Word 624 Integrating SharePoint 2013 with Excel 626 Importing Spreadsheets into SharePoint 626 Exporting to Excel 627 Displaying Charts 627 Using the Excel Web Access Web Part 627 Integrating SharePoint 2013 with PowerPoint 628 Working with Slide Libraries 628 Broadcasting Slides 628 Integrating SharePoint 2013 with Outlook 628 Managing SharePoint Alerts 629 Connecting SharePoint Lists and Libraries to Outlook 629 Connecting Calendars and Meetings to Outlook 630 Integrating SharePoint 2013 with InfoPath 630 Deploying InfoPath Forms Services in Central Administration 632 InfoPath Form Web Part 633 Customizing the Document Information Panel 633 Customizing SharePoint List Forms 635 Integrating SharePoint 2013 with Visio 636 Setting Up the Visio Graphics Service 636 Adding a Visio Web Access Web Part 637 Integrating SharePoint 2013 with OneNote 638 Integrating SharePoint with Access 2013 and Access Services 639 SharePoint Data as a Table 640 Creating Microsoft Access Views in SharePoint 641 Access Services Overview 642 Publishing Links to Offi ce Client Applications 644 Managing Offi ce 2013 and SharePoint through Group Policy 645 Summary 647 CHAPTER 18: WORKING WITH SHAREPOINT DESIGNER 649 Introduction to SharePoint Designer 2013 650 Requirements for Using SPD 2013 651 Integrating SP 2013 and SPD 2013 652 SPD 2013 and SPD 2010 Interoperability 653 SharePoint Server 2013 Workfl ow Platform 654 Enabling SharePoint Designer Restrictions 655 Overview of the New User Interface 659 Managing SharePoint Sites with SharePoint Designer 661 The Navigation Pane 662 Creating Subsites with SharePoint Designer 2013 663 Branding with SharePoint Designer 2013 664 Versioning 665 SharePoint Master Pages 666 Editing the Master Page 667 Page Layouts 668 Implementing Workfl ows with SharePoint Designer 2013 670 Summary 673 CHAPTER 19: TROUBLESHOOTING SHAREPOINT 675 The Unified Logging Service 676 Windows Event Logs 676 Trace Logs 680 Powerful PowerShell Tweaks 681 Viewing the ULS Logs with the ULS Viewer 683 Using PowerShell to Tame the ULS Logs 685 The Correlation ID: Your New Best Friend 688 The Developer Dashboard 690 More Troubleshooting Techniques 693 Using Fiddler to Watch Your Web Traffic 693 Creating a New Web Application 695 Making All Your Service Accounts Local Administrators 695 Checking for Failed Timer Jobs 696 Starting Fresh with IISReset 696 Reboots for Everyone! 697 Shoot Trouble Before it Happens! 697 See the Bigger Picture: IIS and SQL 697 Additional Tools and Resources 698 Summary 699 CHAPTER 20: MONITORING AND ANALYTICS 701 Confi guring Monitoring in Central Administration 701 Unifi ed Logging Service 702 Confi guring ULS via Central Admin 702 Confi guring ULS via PowerShell 705 Using and Confi guring the Health Analyzer 707 Usage and Health Data Collection 709 Confi guring Usage and Health Data Collection 710 Log Collection and Processing 711 Timer Jobs in SharePoint 2013 713 Managing Timer Jobs in Central Admin 714 Managing Timer Jobs in PowerShell 715 Search Service Application Monitoring 716 The Crawl Log 716 Crawl and Query Health Reports 718 Usage Reports 718 Summary 718 CHAPTER 21: CONFIGURING AND MANAGING WEB CONTENT MANAGEMENT AND INTERNET SITES 719 What's New with WCM? 720 Cross-Site Publishing 720 Catalogs and Category Pages 720 Managed Navigation 721 Content Search 721 Internet Site Improvements 722 Variations and Translation Services 723 Design Manager 723 Snippet Gallery 723 Device Channels 724 Content Authoring Improvements 724 Architecting Internet Sites 725 What Is SharePoint for Internet Sites? 725 Preparing the Farm for WCM 726 Planning and Confi guring WCM Capability 732 Site Publishing Models 745 Confi guring and Creating WCM Internet Sites 747 Confi guring Cross-Site Publishing 748 Using the New Catalogs Capability 748 Branding 752 Design Manager 753 Navigation 756 Search-Driven Content 762 Search Engine Optimization 766 Authoring Content Improvements 767 Rich Text Editor Improvements 768 Using Video Support Enhancements 769 Image Renditions 769 Summary 771 INDEX 773Business 469 Creating a Facebook Offer for Your Local or Online Business 472 Creating a Facebook Offer 472 Promoting your offer 473 Putting your offer together 474 Expanding Your Page's Exposure 476 Engaging with Fans 477 Getting Viral Exposure 478 Chapter 2: Marketing with Facebook Social Plug-ins 479 Understanding Social Plug-ins 479 Integrating your website with Facebook via plug-ins 480 Choosing the right plug-ins for your business 481 Finding Leads through the Like Button 482 Sharing Selectively with the Send Button 485 Using a Like Box to Grow Your Fan Base 486 Finding Out More about Your Visitors with the Login Button 487 Using Recommendations for Social Proof 488 Offering Smart Suggestions with the Recommendations Bar 489 Spotlighting Your Latest Content with the Activity Feed 490 Optimizing the Comments Feature 491 Optimizing Your Connections with Facepile 492 Capturing Audience Data with the Registration Plug-in 494 Attracting a Larger Audience with the Subscribe Button 495 Finding and Installing Open-Source Facebook Plug-Ins 496 Considering the most popular open-source social plug-ins 496 Using Share buttons for multiple social networks 497 Installing a WordPress plug-in (The easy way!) 498 Chapter 3: Discovering Live Video Streaming on Facebook 501 Understanding the Benefi ts of Streaming Video 501 Attracting viewers with chat 502 Getting closer to customers 502 Supplementing traditional advertising 503 Choosing Your Streaming Application 503 Streaming Your Live Broadcast with the Linqto Application 505 Streaming from Your Facebook Page with the Livestream Application 506 Creating a Livestream account 507 Installing the Livestream application on your Facebook Page 508 Adding Livestream to a tab on your Page 509 Creating Buzz about Your Live Stream 511 Posting to your Facebook Page 511 Posting to your personal Profile 512 Sharing viewer comments with other social media 512 Partnering with other events and organizers 513 Chapter 4: Stepping Out with Facebook Places and Facebook Deals 515 Exploring Facebook Places 515 Places for consumers 516 Places for businesses 522 Launching a Facebook Place 522 Locating your Place 523 Claiming your Place 524 Introducing Facebook Check-in Deals to Your Community 527 Choosing a deal 528 Defining your offer, and setting deal duration and quality 529 Promoting a deal 530 Setting up a deal in Places 530 Book VIII: Facebook Advertising 533 Chapter 1: Advertising in Facebook 535 Introducing Facebook Advertising 535 Understanding How Facebook Advertising Works 539 Advertising on Facebook versus other platforms 540 Defi ning ad types 543 Looking at Promoted posts 546 Designing campaigns with ads 546 Knowing what you can't advertise 548 Identifying Your Goals 549 Gaining connections 549 Acquiring leads 552 Reconnecting with your community 553 Making Your Initial Decisions 553 Allocating a budget 553 Rotating your ad 553 Setting a timeline .554 Chapter 2: Creating a Facebook Ad 555 Designing a Click-Worthy Ad 555 Advertising an external web page 556 Advertising a Facebook Page, App, or Event with Engagement ads 561 Meeting Facebook's terms and conditions 565 Using Sponsored stories 566 Using Laser Targeting 569 Location 570 Demographics 571 Interests 571 Connections on Facebook 573 Advanced targeting options 574 Setting Your Bidding and Pricing Goals 574 Running a Facebook Promoted Post 577 Getting Help from the Facebook Ads Team 580 Chapter 3: Testing, Measuring, and Modifying Your Ad 581 Understanding the Ads Manager 581 Adding an Admin to Your Facebook Ads Account 585 Testing Your Ad 587 Split-testing your three ad variables: Copy, image, and targeting 588 Testing your landing page 591 Viewing Facebook Reports 591 Running and reading the Advertising Performance report 593 Reading the Responder Demographics report 596 Exploring Actions by Impression Time 597 Understanding Inline Impressions 597 Exporting to a CSV file 598 Enabling the Facebook Ads Power Editor 599 Adapting your campaign 600 Book IX: Measuring, Monitoring, and Analyzing 601 Chapter 1: Setting Realistic Targets to Identify Success 603 Exploring Social Monitoring and Measuring 603 The Importance of Social Media Monitoring 604 Seeing why monitoring online conversations is important 605 Understanding the importance of real-time engagement 606 Monitoring the right way 608 Identifying your monitoring outcomes 608 The Importance of Social Media Measuring 610 Seeing why measuring online activity is important 610 Determining what you should measure for your return on investment (ROI) 611 Turning social activity into key metric indicators 612 Chapter 2: Exploring Facebook Insights 619 Making Sense of Insights Information 619 Exploring Insights data 620 Exporting the data 629 Determining the Most Important Data to Track 629 Tracking your like activity 629 Evaluating the impact of your content 630 Reaching Your Ideal Audience 633 Seeing who's been viewing your Facebook Page 633 Evaluating activity outside Facebook 634 Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 635 Choosing the Tool That's Best for Your Business 635 User fl exibility 636 Ease of setup 636 Ease of use 636 Ease of reporting 636 Cost 636 Training and support 637 Choosing Monitoring Tools: Your Third-Party Options 637 bit.ly 637 Google Alerts 639 Google Analytics 639 HootSuite 640 Social Mention 641 Crowdbooster 642 AgoraPulse 643 Hyperalerts 644 Sprout Social645 Topsy 645 Klout 646 Finding the Biggest Payoff with Your Monitoring Efforts 647 Analyzing Results and Taking Action 647 Building a tracking guide 647 Allocating manpower and resources from analysis 650 Identifying the time-wasters 650 Making adjustments on the fly 650 Building on your success 650 Index 651