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The Power of Infographics : Using Pictures to Communicate and Connect with Your Audiences: Smiciklas, Mark: BOOKS KINOKUNIYA
书籍资料
The Power of Infographics : Using Pictures to Communicate and Connect with Your Audiences
The Power of Infographics : Using Pictures to Communicate and Connect with Your Audiences
作者: Smiciklas, Mark
出版社 : Que Pub
出版日期 : 2012/06
Binding : Paperback
ISBN : 9780789749499

BookWeb售价 : MYR 126.25
纪伊国屋KPC会员价 : MYR 113.63

库存资料 : 可为您自供应商进货。
通常在3周内递送。
语言 : English

书籍简介
Source: ENG
Academic Descriptors: A48140000
Place of Publication: United States
Academic Level: Extracurricular
Table of Contents
 
  SECTION I VISUAL COMMUNICATION
    1 Infographics 101                             3  (18)
      What Are Infographics?                       3  (4)
        Infographics Defined                       3  (3)
        Infographic History                        6  (1)
      The Science of Visualization                 7  (5)
        Hardwiring                                 7  (1)
        Easy on the Mind                           7  (4)
        Visual Learning                            11 (1)
      Why Infographics Work for Business           12 (4)
        Easy to Digest                             12 (3)
        Shareability                               15 (1)
        The "Cool" Factor                          16 (1)
      Endnotes                                     16 (5)
  SECTION II BUSINESS INFORMATION NEEDS
    2 Visualizing Numbers and Concepts             21 (14)
      Statistics                                   21 (5)
        Using Data to Tell a Story                 22 (2)
        The Benefits of Visualizing Research       24 (1)
        Understanding the Risks                    25 (1)
      Ideas and Concepts                           26 (8)
        Using Visual Metaphors                     27 (3)
        Using Cartoons to Communicate Your Ideas   30 (3)
        Case Study: The Kronos "Time Well          33 (1)
        Spent" Cartoon Series
      Endnotes                                     34 (1)
    3 Visualizing How Things Work and Are          35 (22)
    Connected
      Process                                      35 (7)
        The Jargon Dilemma                         37 (1)
        Infographics Help Explain What You Do      38 (4)
      Hierarchy                                    42 (5)
        Business Hierarchies                       42 (5)
      Relationships                                47 (8)
        Simplified Systems Thinking                49 (1)
        Business Models                            49 (6)
      Endnotes                                     55 (2)
    4 Visualizing Who, When, and Where             57 (18)
      Personality                                  57 (8)
        Brand Humanization                         58 (2)
        Infographic Resumes                        60 (5)
      Chronology                                   65 (4)
        Business Timelines                         65 (4)
      Geography                                    69 (3)
        Business Maps                              69 (3)
      Endnotes                                     72 (3)
  SECTION III CREATING INFOGRAPHICS
    5 Infographic Prep Work                        75 (12)
      Purpose                                      77 (5)
        Understanding Your Audiences'              77 (1)
        Information Needs
        Audience Analysis                          77 (2)
        Setting Infographic Objectives             79 (3)
      The Art of Observation                       82 (4)
        Seeing                                     82 (1)
        Listening                                  83 (3)
      Endnotes                                     86 (1)
    6 Processing Your Ideas                        87 (12)
      Recording Your Thoughts                      87 (3)
        I'm Not an Artist                          87 (1)
        Different Ways to Document                 88 (2)
      Info-Synthesis                               90 (8)
        The Five W's (and One H) of Infographics   94 (4)
      Endnotes                                     98 (1)
    7 Designing Your Infographics                  99 (20)
      The Critics                                  99 (1)
      Infographic DIY                              100(8)
        An Infographic Rant                        100(3)
        The DIY Infographic Formula                103(5)
      Outsourcing                                  108(10)
        Going Pro                                  109(5)
        Working with Students                      114(4)
      Endnotes                                     118(1)
    8 Publishing Your Infographics                 119(18)
      Audience Research                            119(1)
      Online Publishing Channels                   120(13)
        Infographic Home Base                      122(4)
        Infographic Outposts                       126(7)
      Offline Publishing Opportunities             133(1)
      Endnotes                                     133(4)
  SECTION IV BUSINESS VALUE
    9 Infographics as an Internal and External     137(20)
    Communication Tool
      Using Infographics to Build Your Brand       137(16)
        The Business of Infographics               138(1)
        Content Marketing                          139(9)
        Promoting Your Infographics                148(5)
      Infographics Inside the Organization         153(2)
        Internal Adoption of Infographics          153(1)
        Internal Communication Opportunities       154(1)
      Endnotes                                     155(2)
    10 Infographic ROI                             157(8)
      Measuring the VOI (Value of Infographics)    159(6)
        Tangible Metrics                           160(3)
        Intangible Benefits                        163(2)
    11 Infographic Resources                       165(24)
      Guide to Visual Elements                     165(10)
      Infographic Tools                            175(4)
        Visualization Tools                        175(3)
        Design Elements                            178(1)
      Further Reading                              179(2)
        The Back of the Napkin: Solving            179(1)
        Problems and Selling Ideas with Pictures
        Creating More Effective Graphs             179(1)
        Envisioning Information                    180(1)
        Graph Design for the Eye and Mind          180(1)
        Information Graphics: A Comprehensive      180(1)
        Illustrated Reference
        Information Visualization: Perception      180(1)
        for Design
        Marks and Meaning, version zero            180(1)
        Now You See It: Simple Visualization       181(1)
        Techniques for Quantitative Analysis
        Slide:ology: The Art and Science of        181(1)
        Creating Great Presentations
        Visual Language: Global Communication      181(1)
        for the 21st Century
        The Wall Street Journal Guide to           181(1)
        Information Graphics: The Dos and
        Don'ts of Presenting Data, Facts, and
        Figures
      Information Designers, Consultants, and      181(8)
      Agencies
        Agencies                                   182(2)
        Freelance Designers                        184(3)
        Consultants                                187(2)
Index                                              189
 

Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics, Mark Smiciklas helps you understand how to leverage the use of powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more. This straightforward, visual, common-sense based book explains: * What infographics are, and why they work so well * How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts * How to communicate the "personal" through infographics * Best practices for observation, processing ideas, creating highly effective infographics, and publishing them * How to plan for and measure the ROI of infographics * And much more...

Contents
Foreword by Guy Kawasaki xiii SECTION IChapter 1 Infographics 101 3 What Are Infographics? 3 Infographics Defined 3 Infographic History 6 The Science of Visualization 7 Hardwiring 7 Easy on the Mind 7 Visual Learning 11 Why Infographics Work for Business 12 Easy to Digest 12 Shareability 15 The "Cool" Factor 16 Endnotes 16 SECTION II: BUSINESS INFORMATION NEEDS Chapter 2 Visualizing Numbers and Concepts 21 Statistics 21 Using Data to Tell a Story 22 The Benefits of Visualizing Research 24 Understanding the Risks 25 Ideas and Concepts 26 Using Visual Metaphors 27 Using Cartoons to Communicate Your Ideas 30 Case Study: The Kronos "Time Well Spent" Cartoon Series 33 Endnotes 34 Chapter 3 Visualizing How Things Work and Are Connected 35 Process 35 The Jargon Dilemma 37 Infographics Help Explain What You Do 38 Hierarchy 42 Business Hierarchies 42 Relationships 47 Simplified Systems Thinking 49 Business Models 49 Endnotes 55 Chapter 4 Visualizing Who, When, and Where 57 Personality 57 Brand Humanization 58 Infographic Resumes 60 Chronology 65 Business Timelines 65 Geography 69 Business Maps 69 Endnotes 72 SECTION III: CREATING INFOGRAPHICS Chapter 5 Infographic Prep Work 75 Purpose 77 Understanding Your Audiences' Information Needs 77 Audience Analysis 77 Setting Infographic Objectives 79 The Art of Observation 82 Seeing 82 Listening 83 Endnotes 86 Chapter 6 Processing Your Ideas 87 Recording Your Thoughts 87 I'm Not an Artist 87 Different Ways to Document 88 Info-Synthesis 90 The Five W's (and One H) of Infographics . 94 Endnotes 98 Chapter 7 Designing Your Infographics 99 The Critics 99 Infographic DIY 100 An Infographic Rant 100 The DIY Infographic Formula 103 Outsourcing 108 Going Pro 109 Working with Students 114 Endnotes 118 Chapter 8 Publishing Your Infographics 119 Audience Research 119 Online Publishing Channels 120 Infographic Home Base 122 Infographic Outposts 126 Offline Publishing Opportunities 133 Endnotes 133 SECTION IV: BUSINESS VALUE Chapter 9 Infographics as an Internal and External Communication Tool ... 137 Using Infographics to Build Your Brand 137 The Business of Infographics 138 Content Marketing 139 Promoting Your Infographics 148 Infographics Inside the Organization 153 Internal Adoption of Infographics 153 Internal Communication Opportunities 154 Endnotes 155 Chapter 10 Infographic ROI 157 Measuring the VOI (Value of Infographics) 159 Tangible Metrics 160 Intangible Benefits 163 Chapter 11 Infographic Resources 165 Guide to Visual Elements 165 Infographic Tools . 175 Visualization Tools 175 Design Elements 178 Further Reading 179 Information Designers, Consultants, and Agencies 181 Agencies 182 Freelance Designers 184 Consultants 187 Index 189