CSR Strategies : Corporate Social Responsibility for a Competitive Edge in Emerging Markets 作者： Urip, Sri 出版社 : John Wiley & Sons Inc 出版日期 : 2010/09 Binding : Hardcover ISBN : 9780470825204 BookWeb售价 : MYR 139.80 纪伊国屋KPC会员价 : MYR 125.82 库存资料 : 目前供货中心有库存。 通常在3个工作天内递送。 语言 : English

 
Acknowledgments                                    ix
Benefits of Corporate Social Responsibility        xiii
Preface                                            xv
Introduction                                       xxi
  PART 1 Strategies                                1   (82)
    1 Corporate Social Responsibility, Good        3   (10)
    Corporate Governance, and Reputation Risk
    2 A New Phenomenon                             13  (14)
    3 The Fundamentals and Evolution of CSR        27  (26)
    4 How to Optimize CSR                          53  (10)
    5 Why and When to Apply CSR Activities         63  (6)
    6 Managing, Monitoring, and Reporting          69  (14)
  PART 2 Case Studies                              83  (118)
      Case Study 1 PT Unilever Indonesia, Tbk      99  (24)
      Case Study 2 PT Bank Danamon Indonesia,      123 (10)
      Tbk
      Case Study 3 PURA Group                      133 (10)
      Case Study 4 PT Astra International, Tbk     143 (12)
      Case Study 5 PT Indo Tambangraya Megah,      155 (22)
      Tbk
      Case Study 6 H.J. Heinz                      177 (6)
      Case Study 7 TNT International B.V., the     183 (4)
      Netherlands
      Case Study 8 Intel Corporation, US           187 (4)
      Case Study 9 Motorola                        191 (6)
      Case Study 10 CSR in Thailand                197 (4)
References                                         201 (4)
Index                                              205