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Promotional Packaging and Design / Design et Packaging Promotionnel / Diseno y Packaging Promocional : Creative Concepts, Foldings and Templates / Con (PAP/CDR MU): Campos, Cristian (EDT): BOOKS KINOKUNIYA
書籍資料
Promotional Packaging and Design / Design et Packaging Promotionnel / Diseno y Packaging Promocional : Creative Concepts, Foldings and Templates / Con (PAP/CDR MU)
Promotional Packaging and Design / Design et Packaging Promotionnel / Diseno y Packaging Promocional : Creative Concepts, Foldings and Templates / Con (PAP/CDR MU)
出版社 : Promopress
出版日期 : 2010/11
Binding : Paperback
ISBN : 9788493650810

BookWeb價格 : A$ 61.48
紀伊國屋會員價格 : A$ 55.33

庫存資料 : 需從供應商取貨。
通常3周內發貨。
語言 : English

書籍簡介
Source: ENG
Edition: Translation
Academic Level: Undergraduate

How can a promotional package effectively capture the attention of the media and successfully communicate or engage with a select target audience? What does a press or marketing kit need to make it stand out from the rest and what are the key ingredients and elements required to create an attractive and functional design? Today the creative presentation and look of a product or brand can instantly upgrade its image and profile and make all the difference to a PR, marketing or advertising campaign. "Promotional Packaging and Design" focuses on all aspects of designing such material from cutting edge folding techniques, ideas, and design features, using real-life illustrated examples from the top creative agencies and studios. Complete with packaging inspirations and ideas for a wide variety of projects from wines, cosmetics and food to fashion, music and media events, this book showcases a rich selection of the most innovative concepts in promotional material.Encompassing some of the best graphic design proposals for press and direct marketing, "Promotional Packaging and Design" even includes a CD with packaging templates, offering timesaving creative solutions for designer and the tools to create a project from start to finish.graphic interpretation of this vibrant Catalan city - an epic visual journey through its past right up its present and future.minimalist inspirations from the hottest international design studios such as the conceptual Phillip 3.1 store in Seoul, Camper in London, Issey Miyake in Shibuya, Swarovski in Ginza ,Merci Pop-up store, Aesop in Singapore, the uber-minimalist Muji in Milan and so much more. Here visual merchandising is taken to a whole new level, elevating the products into objects of beauty and works of art and blurring the boundaries between fashion and design. This work features information and interviews with the designers, technical drawing plans as well as an explanation of the concept and creative process and personal vision behind the design of each space.Features the following shops and designers: Earl's Gourmet Grub- Free Land Buck; Aesop, Singapore- March Studio; V2K Designers, Istanbul- Autoban; Boutique Runway, Vietnam- CLS Architetti Lik+Neon- Gitta Gschwendtner; Folk Clothing- Iya Studio, London; YOUR Concept Store- Iya Studio, London; Et Vous- Joseph Dirand Architecture; 3.1 Phillip Lim, Seoul, Korea- Leong Leong Architecture; Korchiro Kimura Aoyama- International; Japanse winkeltje- Nezu Aymo Architects; Lodge, Hiroshima, Japan- Philipp Plein; Duras Daiba, Tokyo- Chikara Ohno; Entrance, Buchares- Square One; Camper in Malmo, Sweden- TAF; Eva New York Fashion Store- Volido; Comme des Garcon Aoyama- Studio Toogood.

 

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