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An A-Z of Visual Ideas : How to Solve Any Creative Brief: Ingledew, John: BOOKS KINOKUNIYA
書籍資料
An A-Z of Visual Ideas : How to Solve Any Creative Brief
An A-Z of Visual Ideas : How to Solve Any Creative Brief
作者: Ingledew, John
出版社 : Laurence King Pub
出版日期 : 2011/10
Binding : Paperback
ISBN : 9781856697149

BookWeb價格 : A$ 41.53
紀伊國屋會員價格 : A$ 37.38

庫存資料 : 需從供應商取貨。
通常3周內發貨。
語言 : English

書籍簡介
Source: ENG
Academic Descriptors: A28441200
Place of Publication: Great Britain
Textual Format: Pictorial Treatment
Academic Level: Extracurricular
Table of Contents
 
Introduction
  What's the big idea?                             7  (9)
  Strategies for solving a creative brief          16 (8)
  Working on ideas                                 24 (2)
A
  Art                                              26 (4)
B
  Building a bigger picture                        30 (3)
C
  Caricature                                       33 (2)
  Clich駸 seen afresh                              35 (1)
  Colour                                           36 (2)
  Counter-intuition                                38 (2)
  Creative collisions                              40 (4)
  Cryptic communication                            44 (2)
D
  Digitality                                       46 (4)
  Dreams and daydreams                             50 (2)
E
  Expressions visualized                           52 (4)
  Eyes                                             56 (4)
F
  Familiar but seen afresh                         60 (2)
  Finding ideas                                    62 (2)
  Flags                                            64 (4)
  Fusion                                           68 (1)
G
  Garage genius                                    69 (3)
H
  Hands                                            72 (4)
  Happy accidents                                  76 (2)
  Hidden messages                                  78 (3)
  Humour                                           81 (1)
I
  Icons                                            82 (4)
  Illusion                                         86 (4)
  Irony                                            90 (2)
J
  Juxtaposition                                    92 (4)
K
  Knowledge                                        96 (2)
L
  Laughter                                         98 (2)
M
  Making faces                                     100(6)
  Making maps                                      106(4)
  Materials                                        110(4)
  Maths                                            114(4)
  Mirror, mirror                                   118(2)
  Movies                                           120(4)
  Museums                                          124(2)
  Music                                            126(2)
N
  Nature                                           128(2)
O
  One thing looks like another                     130(6)
P
  Photographs                                      136(1)
  Photography                                      137(5)
  Phototypography                                  142(6)
  Places of worship                                148(1)
  Puns                                             149(2)
Q
  Questions                                        151(1)
R
  Reinvention                                      152(2)
  Resealing                                        154(3)
  Reversing problems                               157(2)
S
  Satire                                           159(1)
  Science                                          160(2)
  Sensations                                       162(2)
  Shadows                                          164(4)
  Shock                                            168(2)
  Signs                                            170(2)
  Silhouettes                                      172(4)
  Sketchbooks and scrapbooks                       176(2)
  So bad it's good                                 178(4)
  Surprise                                         182(1)
  Symbols                                          183(3)
T
  Tension between words and images                 186(3)
  Torn images                                      189(1)
  Travel                                           190(3)
  Type                                             193(3)
U
  Unexpected venues                                196(5)
V
  Visual metaphors                                 201(2)
W
  Word of mouth                                    203(3)
  Wordplay                                         206(2)
X
  X-rays                                           208(2)
Y
  You! (put yourself in it)                        210(1)
Z
  Zeitgeist                                        211(4)
Index                                              215(6)
Picture credits                                    221(3)
Acknowledgements                                   224
 

The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader's creativity. Using a dynamic and easy-to-understand A-Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible 'tool kit' of inspiration. Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.

Contents
Art / Build a bigger picture / Caricature / Cliches seen afresh / Colour / Counter-intuition / Creative collisions / Cryptic communication / Digitality / Dreams and daydreams / Expressions visualized / Eyes / Familiar seen afresh / Finding ideas / Flags / Fusion / Garage genius / Hands / Happy accidents / Hidden messages / Humour / Icons / Illusions / Intuition and instinct / Irony / Irreverence / Juxtaposition / Laughter / Make a face / Map making / Materials / Maths / Mirror mirror / Movies / Museums / Music / Nature / One thing leads to another / Parody / Photographs / Photography / Phototypography / Places of worship / Puns / Put yourself into it / Question / Reinvent / Rescale / Reverse / Satire / Science / Sensation / Shadows / Shock / Signs / Silhouettes / Sketchbooks / So bad it's great / Surprise / Symbols / Telling tales / Tension between text and images / Torn images / Travel / Type / Unexpected messages / Visual metaphors / Word of mouth / Wordplay / X-rays / Zeitgeist