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Influence : The Psychology of Persuasion (Harperbusiness Essentials)
出版社 :
Harperbusiness
出版年月 : 2007/01
Binding : Paperback
ISBN : 9780061241895
BookWeb価格 : A$ 24.99 会員価格 : A$ 22.49 在庫情報 : 発送センターに在庫があります。 通常、3日以内に発送します。 言語 : English |
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| Store | Shelf Location | Click here | Stock |
| Sydney | B03-02, B03-01, B03-04 | Map |
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内容情報
Source： ENG
Academic Descriptors： A11334800 A11334600
Place of Publication： United States
Academic Level： Extracurricular
Review：
Carton Quantity Project October 2009 Start Date
CLS Opening Day Collections Audit-June 2002 (And Ongoing)
Academic Descriptors： A11334800 A11334600
Place of Publication： United States
Academic Level： Extracurricular
Review：
Carton Quantity Project October 2009 Start Date
CLS Opening Day Collections Audit-June 2002 (And Ongoing)
Table of Contents
INTRODUCTION xi 1 Weapons of Influence 2 Reciprocation: The Old Give and Take...and 17 Take 3 Commitment and Consistency: Hobgoblins of the 57 Mind 4 Social Proof: Truths Are Us 14 5 Liking: The Friendly Thief 167 6 Authority: Directed Deference 208 7 Scarcity: The Rule of the Few 237 EPILOGUE Instant Influence: Primitive Consent 273 for an Automatic Age NOTES 281 BIBLIOGRAPHY 293 INDEX 311
"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
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