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Influence : The Psychology of Persuasion (Harperbusiness Essentials): Cialdini, Robert B.: BOOKS KINOKUNIYA
Influence : The Psychology of Persuasion (Harperbusiness Essentials)
Influence : The Psychology of Persuasion (Harperbusiness Essentials)
出版社 : Harperbusiness
出版年月 : 2007/01
Binding : Paperback
ISBN : 9780061241895

BookWeb価格 : A$ 24.71
会員価格 : A$ 22.24

在庫情報 : 出版社からお取り寄せします。
言語 : English

Source: ENG
Academic Descriptors: A11334800 A11334600
Place of Publication: United States
Academic Level: Extracurricular
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"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
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