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Influence : The Psychology of Persuasion (Harperbusiness Essentials): Cialdini, Robert B.: BOOKS KINOKUNIYA
詳細
Influence : The Psychology of Persuasion (Harperbusiness Essentials)
Influence : The Psychology of Persuasion (Harperbusiness Essentials)
出版社 : Harperbusiness
出版年月 : 2007/01
Binding : Paperback
ISBN : 9780061241895

BookWeb価格 : A$ 24.99
会員価格 : A$ 22.49

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言語 : English
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内容情報
Source: ENG
Academic Descriptors: A11334800 A11334600
Place of Publication: United States
Academic Level: Extracurricular
Review:
LJ Reviews 2013 December #1
Carton Quantity Project October 2009 Start Date
CLS Opening Day Collections Audit-June 2002 (And Ongoing)
Table of Contents
 
INTRODUCTION                                       xi
1 Weapons of Influence
2 Reciprocation: The Old Give and Take...and       17
Take
3 Commitment and Consistency: Hobgoblins of the    57
Mind
4 Social Proof: Truths Are Us                      14
5 Liking: The Friendly Thief                       167
6 Authority: Directed Deference                    208
7 Scarcity: The Rule of the Few                    237
EPILOGUE Instant Influence: Primitive Consent      273
for an Automatic Age
NOTES                                              281
BIBLIOGRAPHY                                       293
INDEX                                              311
 

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
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