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Symbol: Hyland, Angus/ Bateman, Steven: BOOKS KINOKUNIYA
Book Details
Symbol
Symbol
Publisher : Laurence King Pub
Published Date : 2011/06
Binding : Paperback
ISBN : 9781856697279

BookWeb Price : A$ 44.94
Kinokuniya Card Member Price : A$ 40.45

Availability Status : Our fulfillment centre has the item in stock.
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Language : English
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Book Description
Source: ENG
Academic Descriptors: A03800000
Place of Publication: Great Britain
Academic Level: Extracurricular
Review:
LJ Reviews 2011 September #1

Symbols play an integral role in branding programs. More often than not, symbols are used alongside logotypes, the two working in tandem to illustrate the values and qualities of a brand to its audience. However, symbols can be hugely effective on their own, providing organizations and brands with 'marks' that provide an instantly recognizable signifier when seen independently of the brand name and/or logotype. Nike's 'swoosh' is seldom seen with its corresponding logotype these days: it has become so familiar that we don't need the name in order to recognize the brand. Among countless other examples, the Shell symbol, Michelin's Bibendum, London Transport's intersected circle, the Guinness Harp and the Woolmark symbol form a unique visual vernacular as ubiquitous and familiar as the 'man at work' pictogram. The book features over 1,300 symbols, organized into groups and sub-groups according to their visual characteristics. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for.These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols.

Contents
ABSTRACT Circles / Squares & Rectangles / Triangles / Polygons / Geometric Combinations / Ovals & Ovoids / Rings & Roundels / Radiating / Concentric / Rotary / Curves, Arcs & Crescents / Dots / Loops, Knots & Guilloche / Plaid, Woven & Chequered Motifs / Stripes / Ribbons & Zigzags / Diamonds / Chevrons / Arrows / Crosses REPRESENTATIONAL Astronomy / Weather / Water & Waves / Fire & Flames / Landscape / Trees / Plants & Leaves / Flowers / Fruit & Vegetables / Animals / Birds / Fish, Marine Creatures & Shells / Insects / Extinct & Mythical Creatures / Human Figures / Heads & Faces / Eyes / Hands & Feet / Hearts / Crowns / Shields & Flags / Architecture / Transport / Tools & Machinery / Everyday Objects & Appliances / Sports / The Arts / Books & Paper / Fashion & Clothing CASE STUDIES London Transport / BOAC / CBS / CND / MOT / KLM / WWF / British Rail / Continental Airlines / Shell / Nike / Munich Olympics 1972 / Deutsche Bank / SBB CFF FFS / Apple / Centre Georges Pompidou / HSBC / BP / Pan Am / Paul Forrer AG / BAM / Museum Gegenwartskunst Siegen / Penguin / Sprint / Nouveau Theatre de Montreuil / RACE / Cooper Union / The New York Public Library

 

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