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Symbol: Hyland, Angus/ Bateman, Steven: BOOKS KINOKUNIYA
Book Details
Symbol
Symbol
Publisher : Laurence King Pub
Published Date : 2011/06
Binding : Paperback
ISBN : 9781856697279

BookWeb Price : A$ 44.94
Kinokuniya Card Member Price : A$ 40.45

Availability Status : Our fulfillment centre has the item in stock.
Usually dispatches within 3 working days.
Language : English
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Book Description
Source: ENG
Academic Descriptors: A03800000
Place of Publication: Great Britain
Academic Level: Extracurricular
Review:
LJ Reviews 2011 September #1
Table of Contents
 
    1 Abstract
      Circles                                      14 (18)
        Transport for London                       20 (10)
        CND (Campaign for Nuclear Disarmament)     30 (2)
      Squares and Rectangles                       32 (10)
        Deutsche Bank                              34 (8)
      Triangles                                    42 (8)
        MOT                                        42 (6)
        Paul Forrer AG                             48 (2)
      Polygons                                     50 (2)
      Ovals and Ovoids                             52 (1)
      Geometric Combinations                       53 (5)
      Rhombi                                       58 (2)
      Cubes and 3-D Forms                          60 (14)
        BAM (Royal BAM Group nv)                   60 (8)
        The Cooper Union                           68 (4)
        Museum fur Gegenwartskunst Siegen          72 (2)
      Stripes                                      74 (4)
      Plaid, Woven and Chequered Motifs            78 (6)
      Chevrons                                     84 (2)
      Diamonds                                     86 (2)
      Wavy Lines, Ribbons and Zigzags              88 (2)
      Dots                                         90 (4)
      Rings and Roundels                           94 (2)
      Loops, Knots and Guilloche                   96 (2)
      Curves, Crescents and Arcs                   98 (10)
        Continental Airlines                       100(6)
        Nike                                       106(2)
      Radiating (Circular)                         108(6)
        Munich Olympics 1972                       112(2)
      Concentric (Circular)                        114(4)
      Rotary (Circular)                            118(6)
      Amorphous                                    124(2)
      Crosses                                      126(6)
      Arrows                                       132(10)
        Swiss Federal Railway (SBB CFF FFS)        132(6)
        British Rail                               138(4)
      Speech Bubbles and Punctuation               142(6)
    2 Representational
      Water, Liquid and Waves                      148(2)
      Snowflakes                                   150(2)
      Fire and Flames                              152(2)
      Flowers                                      154(8)
      Plants and Leaves                            162(10)
        RACE (Research for an Alternative and      162(10)
        Clean Energy)
      Trees                                        172(4)
      Fruits and Vegetables                        176(4)
        Apple                                      178(2)
      Domesticated Animals                         180(6)
      Wild Animals                                 186(12)
        WWF                                        186(8)
        The New York Public Library                194(4)
      Birds                                        198(16)
        Sprint                                     200(6)
        Penguin                                    206(6)
        BOAC (British Overseas Airways             212(2)
        Corporation)
      Fish and Other Marine Animals                214(6)
        Shell                                      218(2)
      Insects                                      220(4)
      Extinct and Mythical Creatures               224(2)
      Landscapes                                   226(4)
      Stars                                        230(6)
      The Sun                                      236(2)
      Planets, Globes and Moons                    238(6)
        Pan Am                                     238(6)
      Figures                                      244(6)
      Faces                                        250(4)
      Eyes                                         254(8)
        CBS (Columbia Broadcasting System)         254(8)
      Hands and Feet                               262(4)
      Architecture                                 266(12)
        Nouveau Theatre de Montreuil               268(6)
        Centre Georges Pompidou                    274(4)
      Transport                                    278(4)
      Tools, Machinery and Appliances              282(2)
      Everyday Objects                             284(6)
      Sports                                       290(2)
      Music, Craft, Art and Fashion                292(2)
      Food and Drink                               294(2)
      Books and Paper                              296(4)
      Hearts                                       300(4)
      Crowns                                       304(4)
        KLM                                        304(4)
      Heraldry, Shields and Flags                  308(4)
      Locks and Keys                               312(3)
Client index                                       315(6)
Designer index                                     321(4)
Sector index                                       325(8)
Picture credits                                    333(1)
Acknowledgements                                   334
 

Symbols play an integral role in branding programs. More often than not, symbols are used alongside logotypes, the two working in tandem to illustrate the values and qualities of a brand to its audience. However, symbols can be hugely effective on their own, providing organizations and brands with 'marks' that provide an instantly recognizable signifier when seen independently of the brand name and/or logotype. Nike's 'swoosh' is seldom seen with its corresponding logotype these days: it has become so familiar that we don't need the name in order to recognize the brand. Among countless other examples, the Shell symbol, Michelin's Bibendum, London Transport's intersected circle, the Guinness Harp and the Woolmark symbol form a unique visual vernacular as ubiquitous and familiar as the 'man at work' pictogram. The book features over 1,300 symbols, organized into groups and sub-groups according to their visual characteristics. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for.These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols.

Contents
ABSTRACT Circles / Squares & Rectangles / Triangles / Polygons / Geometric Combinations / Ovals & Ovoids / Rings & Roundels / Radiating / Concentric / Rotary / Curves, Arcs & Crescents / Dots / Loops, Knots & Guilloche / Plaid, Woven & Chequered Motifs / Stripes / Ribbons & Zigzags / Diamonds / Chevrons / Arrows / Crosses REPRESENTATIONAL Astronomy / Weather / Water & Waves / Fire & Flames / Landscape / Trees / Plants & Leaves / Flowers / Fruit & Vegetables / Animals / Birds / Fish, Marine Creatures & Shells / Insects / Extinct & Mythical Creatures / Human Figures / Heads & Faces / Eyes / Hands & Feet / Hearts / Crowns / Shields & Flags / Architecture / Transport / Tools & Machinery / Everyday Objects & Appliances / Sports / The Arts / Books & Paper / Fashion & Clothing CASE STUDIES London Transport / BOAC / CBS / CND / MOT / KLM / WWF / British Rail / Continental Airlines / Shell / Nike / Munich Olympics 1972 / Deutsche Bank / SBB CFF FFS / Apple / Centre Georges Pompidou / HSBC / BP / Pan Am / Paul Forrer AG / BAM / Museum Gegenwartskunst Siegen / Penguin / Sprint / Nouveau Theatre de Montreuil / RACE / Cooper Union / The New York Public Library