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The Art of Looking Sideways: Fletcher, Alan: BOOKS KINOKUNIYA
Book Details
The Art of Looking Sideways
The Art of Looking Sideways
Publisher : Phaidon Inc Ltd
Published Date : 2001/08
Binding : Hardcover
ISBN : 9780714834498

BookWeb Price : A$ 49.95
Kinokuniya Card Member Price : A$ 44.96

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Language : English
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Book Description
Source: ENG
Academic Descriptors: A03240000
Publishers: Commercial
Place of Publication: Great Britain
Language of Publication: English
Edition: First
Physical Format: Hardbound
Academic Level: Extracurricular
Review:
LJ Reviews 2002 January #1
Shelf Worthy - Adult - Summer 2011
Describing himself as a "visual jackdaw", master designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps that take his fancy. This work distills this collection into a quirky and entertaining feast for the eyes and the mind.
Describing himself as a "visual jackdaw", master designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps that take his fancy. This work distills this collection into a quirky, and entertaining feast for the eyes and the mind. Loosely arranged in 72 "chapters", this book explores the workings of they eye, the hand, and the brain.

Contents
Culture; tools; creativity; wit; improvisation; colour; dreaming; ideas; synchronicity; mutation; learning; noise; paradigms; automaton; intelligence; brain; mind; senses; thinking; problems; chance; imagination; visualizing; alphabet; seeing; places; perception; stereotypes; value; illusion; paradox; figure ground; symmetry; reflections; pattern; camoflage; economy; proportion; composition; leys & lines; aesthetics; taste; style; perfection; meanings; symbols; numbers; typography; skill; perspective; space-time; figuring; language; rhetoric; design; process; copying; words; imaging; pictureplay; wordplay; handedness; pictograms; scripts; letters; identity; names; signatures; insignia; trademarks; writing.
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