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The Advertising Concept Book: Think Now, Design Later (2ND): Barry, Pete: BOOKS KINOKUNIYA
Book Details
The Advertising Concept Book: Think Now, Design Later (2ND)
The Advertising Concept Book: Think Now, Design Later (2ND)
By Barry, Pete
Publisher : Thames & Hudson Ltd
Published Date : 2012/05
Binding : Hardcover
ISBN : 9780500516232

BookWeb Price : A$ 45.00
Kinokuniya Card Member Price : A$ 40.50
Availability Status : Our fulfillment centre has the item in stock.
Usually dispatches within 3 working days.
Stock Information
Store Shelf Location Click here Stock
Sydney G15-05, G01-02, G01-01 Map
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Book Description
Table of Contents
 
Introduction                                       8  (10)
    01 Basic Tools                                 18 (25)
    02 The Strategy                                43 (15)
    03 Print                                       58 (34)
    04 The Campaign                                92 (7)
    05 The Tagline                                 99 (9)
    06 Generating Strategies and Ideas             108(50)
    07 TV                                          158(21)
    08 Ambient                                     179(11)
    09 Interactive                                 190(29)
    10 Copy                                        219(10)
    11 Radio                                       229(9)
    12 Integrated                                  238(13)
    13 Execution                                   251(18)
    14 Presenting and Selling Your Work            269(5)
    15 The Student Book                            274(10)
    16 Conclusion                                  284(4)
Glossary                                           288(3)
Bibliography                                       291(1)
Index                                              292
 

			





 	
	

											

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