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How 30 Great Ads Were Made : From Idea to Campaign: Williams, Eliza: BOOKS KINOKUNIYA
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How 30 Great Ads Were Made : From Idea to Campaign
How 30 Great Ads Were Made : From Idea to Campaign
著者名 Williams, Eliza
出版社 : Laurence King Pub
出版年月 : 2012/03
Binding : Paperback
ISBN : 9781856698214

BookWeb価格 : AED 163.00

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言語 : English
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内容情報
Source: ENG
Academic Descriptors: A03803600
Place of Publication: Great Britain
Textual Format: Pictorial Treatment
Academic Level: Extracurricular
Table of Contents
 
    1 Adidas Originals, House Party                8  (8)
    2 Axe Dark Temptation, Chocolate Man           16 (8)
    3 Budweiser, Wassup                            24 (6)
    4 Burger King, Subservient Chicken             30 (6)
    5 Cadbury's Dairy Milk, Eyebrows               36 (8)
    6 California Milk Processor Board, Get The     44 (6)
    Glass
    7 Canal+, The March of the Emperor             50 (6)
    8 Carlton Draught, Big Ad                      56 (6)
    9 Coca-Cola, Happiness Factory                 62 (8)
    10 Coca-Cola, Yeah Yeah Yeah La La La          70 (6)
    11 Guinness, noitulovE                         76 (8)
    12 HBO, True Blood                             84 (6)
    13 HBO, Voyeur                                 90 (8)
    14 Honda, Cog                                  98 (8)
    15 Honda, Grrr                                 106(8)
    16 Johnnie Walker, The Man Who Walked          114(6)
    Around The World
    17 Microsoft Xbox, Halo3                       120(8)
    18 Microsoft Xbox, Mosquito; Champagne         128(8)
    19 Nike, Barrio Bonito                         136(8)
    20 Oasis/City of New York, Dig Out Your        144(6)
    Soul-In The Streets
    21 Onitsuka Tiger, Made of Japan               150(8)
    22 Philips, Carousel                           158(6)
    23 Skoda, The Baking Of                        164(8)
    24 Sony Bravia, Balls                          172(6)
    25 Sony Bravia, Paint                          178(8)
    26 Sony PlayStation, The History of Gaming;    186(8)
    The Future of Gaming
    27 Stella Artois, La Nouvelle 4%               194(8)
    28 Uniqlo, Uniqlock                            202(6)
    29 Wrangler, We Are Animals                    208
    30 The Zimbabwean, The Trillion Dollar         214
    Campaign
 

This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. It is fascinating not only for industry professionals but for anyone with an interest in how ads are made. Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising.
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