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Starting a Successful Business : Choose a Business, Plan Your Business, Manage Operations (Business Success) (7TH): Morris, Michael: BOOKS KINOKUNIYA
詳細
Starting a Successful Business : Choose a Business, Plan Your Business, Manage Operations (Business Success) (7TH)
Starting a Successful Business : Choose a Business, Plan Your Business, Manage Operations (Business Success) (7TH)
著者名 Morris, Michael
出版社 : Kogan Page Ltd
出版年月 : 2011/04
Binding : Paperback
ISBN : 9780749461485

BookWeb価格 : AED 98.00

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言語 : English
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内容情報
Source: ENG
Edition: Subsequent
Table of Contents
 
Preface                                            ix
    1 First thoughts and foundations               1  (29)
      What's your big idea?                        1  (5)
      What's it like to run a business?            6  (3)
      Family matters                               9  (1)
      Four types of entrepreneurs                  10 (3)
      Women entrepreneurs                          13 (1)
      Male entrepreneurs                           14 (1)
      Personal finances: spring clean while you    14 (3)
      can
      What sort of firm to start?                  17 (2)
      Buying a business                            19 (1)
      Taking up a franchise                        20 (1)
      Starting a green business                    21 (1)
      Your IT strategy                             21 (2)
      Web trading                                  23 (7)
    2 Getting orders, making profits               30 (33)
      What are you selling, exactly?               30 (1)
      Choosing customers                           31 (1)
      Finding out what you need to know            32 (2)
      Customer-based operations                    34 (1)
      Forecasting your sales                       35 (2)
      What exactly are you selling, then?          37 (3)
      Why should anyone buy from you?              40 (1)
      Getting it all to the consumer               41 (1)
      Dealing direct with the public               42 (3)
      Shops' and distributors' margins             45 (2)
      Attracting the distributor                   47 (1)
      Visiting the customer                        48 (3)
      Pricing for marketability                    51 (1)
      Selling via the big catalogues: big          52 (1)
      orders, quick payment
      Effective advertising                        53 (1)
      Publicity: nearly free and better than       54 (3)
      advertising
      The web and your market                      57 (1)
      Sales via the internet                       58 (5)
    3 Controlling the money                        63 (23)
      Costs and costing                            63 (2)
      Calculating an hourly rate                   65 (2)
      Controls on costing                          67 (1)
      The importance of cash                       68 (2)
      Clever cash conservation                     70 (1)
      Forecasting the cash situation               71 (1)
      Why cash-flow forecasting matters            71 (2)
      Planning for profits                         73 (2)
      Credit control                               75 (1)
      Positive strategies for credit control       76 (2)
      When credit control fails                    78 (3)
      Breaking through to profitability            81 (2)
      Smarter costing                              83 (3)
    4 Raising the money                            86 (7)
      Grants: free money is best                   86 (1)
      Beg, steal or...                             87 (3)
      Banks-all the same?                          90 (1)
      Presenting your case to the bank             91 (2)
    5 Your business name and legal status          93 (8)
      The options                                  93 (1)
      Sole trader                                  94 (1)
      Partnership                                  94 (1)
      Limited company                              95 (2)
      Your business name                           97 (4)
    6 Business and the law                         101(12)
      Civil and criminal law: how the              101(1)
      difference affects you
      Contract law                                 102(1)
      Tort                                         103(1)
      Going to law                                 104(1)
      Contracts to buy                             105(2)
      Contracts to sell                            107(1)
      Conditions, warranties, guarantees and       107(1)
      exemptions
      Product liability                            108(1)
      Copyright, registered designs, trademarks    109(4)
      and patents
    7 Premises                                     113(8)
      Can you work from home?                      113(2)
      Finding small premises                       115(1)
      Planning permission                          115(2)
      Applying for planning permission             117(1)
      Appealing against a planning decision        118(1)
      Leases                                       118(1)
      Rates and water charges                      119(2)
    8 Managing operations                          121(12)
      Operations? You think I'm a surgeon?         121(1)
      Plan before you leap                         122(2)
      Being in control                             124(4)
      Safety                                       128(1)
      Purchasing                                   128(2)
      Quality                                      130(3)
    9 Financial housekeeping, VAT and tax          133(9)
      Financial records                            133(2)
      Bank accounts                                135(1)
      VAT - Value Added Tax - in outline           135(3)
      Income and corporation taxes and National    138(4)
      Insurance
    10 Employing people                            142(20)
      People: the small firm's powerhouse          142(2)
      The search for good people                   144(2)
      Define the job                               146(1)
      Define the person                            147(1)
      Advertising                                  148(1)
      Shortlisting                                 149(1)
      Interviewing                                 150(4)
      Deciding                                     154(2)
      Induction                                    156(1)
      The law; not as big a problem as some        157(5)
      think
    11 Risk management and insurance               162(5)
      Risk management strategy                     162(2)
      Insurance strategy                           164(1)
      Insurance suppliers                          165(2)
    12 Sources of help                             167(4)
      What advisers can do for business            167(1)
      Finding a generalist consultant or adviser   168(1)
      Specialist advisers                          169(2)
    13 After a successful launch...developing      171(8)
    your firm
      Your experience                              171(1)
      Key issues                                   172(1)
      Expansion strategy                           172(1)
      Your new job                                 173(1)
      The three stages of growth                   174(1)
      Organizational culture                       175(1)
      Your managerial development                  176(1)
      Your firm and consultants                    176(1)
      Funding your growth                          177(2)
    14 The PLG Programme for Growth                179(18)
      The PLG Programme: Prepare, Launch,          179(1)
      Grow©
      What it's for                                180(1)
      How it works                                 180(1)
      Business plan: introduction                  181(1)
      Business plan: Part one Overviews            182(2)
      Business plan: Part two Operating plans      184(3)
      Business plan: Part three Appendices         187(1)
      Business plan: Presentation                  187(1)
      Business plan: Implementation                188(1)
      Business plan: Growth                        189(1)
      Executive summary                            189(1)
      Business plan: Part one Overviews            190(2)
      Business plan: Part two Operating plans      192(3)
      Business plan: Part three Appendices         195(1)
      Business plan: Presentation                  196(1)
  Appendices
      1 Cash-flow forecasting illustration         197(4)
      2 Draft terms and conditions of sale         201(4)
      3 Small business contacts list               205(8)
      4 Help for small businesses                  213(3)
      5 Taking up a franchise                      216(6)
      6 Starting a green business                  222(5)
Index                                              227